IDC PlanScape: Marketplaces for Retailers

This IDC PlanScape explores the characteristics of digital marketplaces as facilitators and robust tools to enhance a brand's online presence, underlying characteristics that make them particularly effective in specific business moments."Marketplaces are one of several digital tools that companies can use to improve and manage their market presence besides physical retail," said Cristiano Quattrini, associate senior advisor, IDC. "The best combination of solutions to approach the digital market depends on the business strategy of the company, but there are several considerations that show how marketplaces can be powerful and proficient solutions for retail development and success."