Worldwide Enterprise Community Software Applications Market Shares, 2021: The First-Party Data and Metaverse Gateway

This IDC study examines the vendor revenue performance in the enterprise community software applications market for 2021.Enterprise community software applications are a fast-growing market segment of collaborative applications. With 22.5% year-over-year growth in 2021, they empower discussions with the workforce, as well as customers, partners, and vendors. While communities like social presence calls for a more open mindset for leadership, communities are a benchmark of a digitally transformed business - and are rapidly evolving to meet user expectations. Community data should be integrated with CRM and other systems to effectively leverage first-party data and insights."The conversational enterprise that leverages the voices of the workforce, prospects, customers, and partners is on the rise," according to Wayne Kurtzman, research vice president for Social, Communities, and Collaboration, IDC. "Business is returning to conversations and group ideation, and today there are technologies that can help these conversations scale. What does not scale is authenticity. Businesses must take an intelligent and personal approach as these platforms will enable multiple waves of new opportunities to develop."