Driving Better Customer Service Outcomes with the Application of Technology in Logistics in Asia/Pacific

In this IDC Perspective, the requirement for supply chain participants to face an increasing need to cater to diverse consumer needs while ensuring efficient and cost-effective supply chain operations is explored in the context of growth in Asia/Pacific. However, retailers, wholesalers, distributors, manufacturers, and their upstream partners also face internal and external pressures that impact their supply chain operations, creating a need to accelerate the adoption of digital solutions to increase agility and improve data visibility. The Data, Risk, Integrate, Visibility, and Ecosystem (DRIVE) model is presented as a solution that outlines five key activities: data collaboration, risk planning and mitigation, integration, visibility, and ecosystem support through strategic partnerships. By focusing on these elements, supply chain participants can streamline their operations, address potential issues, and adapt to changing customer needs, ultimately enhancing customer service outcomes."In today's Asia/Pacific supply chain landscape, customer service is the new battleground for businesses looking to stand out. Those that can leverage digital solutions to improve agility, visibility, and delivery performance will be the ones to succeed," says Stephanie Krishnan, associate VP, Manufacturing, Retail, and Energy Insights, IDC Asia/Pacific.