U.S. Mobile Phone and Smartphone Installed Base Forecast, 2018-2022
Published: May 21, 2018
Content info: 13 Pages
This IDC study analyzes the installed base of smartphone users in the United States by operating system (OS). It combines IDC's extensive knowledge of smartphones, smartphone users, subscribers, subscriber growth, and challenges and opportunities for different operating systems. Findings in this document are based on information gathered from primary and secondary sources during the past six months."Smartphone penetration among U.S. mobile phone subscribers continues to climb toward a saturation point as the value proposition of feature phones declines and smartphone prices become more attainable through financing and trade-in programs," says Jason Leigh, senior research analyst with IDC's Mobility team. "To maintain and grow revenue, phone manufacturers and mobile network operators must now pivot from encouraging smartphone adoption to incentivizing device upgrades, through additional financing programs, creative device/service/hardware bundles, and investing in the development of new use cases that will transform subscribers' relationship with their devices."