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Market Research Report

U.S. and Canada OTT Video Services Landscape

Published by IDC Product code 409682
Published Content info 12 Pages
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U.S. and Canada OTT Video Services Landscape
Published: December 20, 2016 Content info: 12 Pages

This IDC study provides a segmentation of the over-the-top (OTT) video services landscape in the United States and Canada. The focus is on outlining market segments across long- and short-form online video, providing segment definitions and assessing future opportunities in the OTT video services market. All segmentations reflect only premium or commercial content and do not include user-generated video uploaded for file-sharing purposes. They also don't include illegal or grey market sources of content such as VPN usage or torrent websites."The OTT video services landscape grows increasingly diverse as multiple monetization models, content types, distribution channels, and audience segmentations contribute to rapid market evolution," says Greg Ireland, research director for Multiscreen Video at IDC. "We are in the midst of a fundamental transformation of the consumer video services market as legacy distribution models are finally being pushed aside."

Table of Contents
Product Code: US42061416

IDC Opinion

In This Study

Situation Overview

  • Long Form
    • Long-Form Paid Business Model Segment
      • Subscription
        • SVOD
        • DTC
        • Virtual MVPD
        • TVE
      • Transactional
    • Long-Form Ad-Supported Business Model Segment
    • Long-Form Service Distribution Models
    • Long-Form Service Examples
  • Short Form
    • Short-Form Ad-Supported Business Model Segment
      • Programmer Content/Media Company Site
      • Online Content Aggregator/Publisher
      • Carrier/Service Provider
      • YouTube Centric
    • Short-Form Paid Business Model Segment
      • YouTube Centric
    • Short-Form Service Examples

Future Outlook

Essential Guidance

Learn More

  • Related Research
  • Synopsis
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