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IDC's Worldwide Digital Transformation Use Case Taxonomy, 2018: Customer Experience

Published by IDC Product code 658215
Published Content info 17 Pages
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IDC's Worldwide Digital Transformation Use Case Taxonomy, 2018: Customer Experience
Published: June 25, 2018 Content info: 17 Pages
Description

This IDC study discusses digital transformation (DX) in the customer experience that companies provide and its influence on prioritizing use cases for investment as well as the strategic priorities and programs that are driving technology spending."Customers, whether B2B or B2C, are digitally transforming, and the best companies are employing digital technologies to both differentiate themselves from their competitors and stay on par with where their customers are," said Alan Webber, IDC research director for Customer Experience. "The digital transformation of the customer experience leading to a differentiated experience must start with an understanding of the alignment or mis-alignment between the company and the digital journey the customer is on."

Table of Contents
Product Code: US43978418

IDC's Worldwide Digital Transformation Taxonomy

Digital Transformation Taxonomy Changes for 2018

Taxonomy Overview

  • Understanding and Using IDC's Digital Transformation Taxonomy

Definitions

  • Customer Experience
  • Strategic Priority: Differentiated Customer Experience
    • Attract and Present
    • Sell and Renew
    • Service and Expand
    • Build Loyalty
    • Customer Intelligence

Learn More

  • Related Research
  • Synopsis
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