Cover Image
Market Research Report

IDC MaturityScape: Social Media Management 1.0

Published by IDC Product code 658229
Published Content info 12 Pages
Delivery time: 1-2 business days
Price
Back to Top
IDC MaturityScape: Social Media Management 1.0
Published: June 25, 2018 Content info: 12 Pages
Description

This IDC study describes the IDC MaturityScape for social media management."The goal of being a social business is to create a seemingly unfair advantage for your company by being more responsive, developing greater market insights, and creating better value and experiences than your competitors," according to Wayne Kurtzman, IDC's research director for Social and Experiential Solutions. "Brands that embrace this challenge have crossed a major obstacle presented by the digital transformation of business."

Table of Contents
Product Code: US43994618

IDC MaturityScape Figure

Executive Summary

Elements of the Social Media Management Maturity Framework

  • Stages of the Social Media Management Maturity Framework
    • Ad Hoc
      • Description
      • Business Outcome
    • Opportunistic
      • Description
      • Business Outcome
    • Repeatable
      • Description
      • Business Outcome
    • Managed
      • Description
      • Business Outcome
    • Optimized
      • Description
      • Business Outcome

Dimensions of the Social Media Management Maturity Framework

Advice for Technology Buyers

Back to Top