Market Research Report
IDC MaturityScape: Social Media Management 1.0
|Published by||IDC||Product code||658229|
|Published||Content info||12 Pages
Delivery time: 1-2 business days
|IDC MaturityScape: Social Media Management 1.0|
|Published: June 25, 2018||Content info: 12 Pages||
This IDC study describes the IDC MaturityScape for social media management."The goal of being a social business is to create a seemingly unfair advantage for your company by being more responsive, developing greater market insights, and creating better value and experiences than your competitors," according to Wayne Kurtzman, IDC's research director for Social and Experiential Solutions. "Brands that embrace this challenge have crossed a major obstacle presented by the digital transformation of business."