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Market Research Report

Japan Augmented Reality and Virtual Reality Forecast, 2018-2022

Published by IDC Product code 669436
Published Content info 14 Pages
Delivery time: 1-2 business days
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Japan Augmented Reality and Virtual Reality Forecast, 2018-2022
Published: July 24, 2018 Content info: 14 Pages

This IDC study is a translation of the Japanese document. It provides the results of the quantitative and qualitative analyses of the Japan augment reality/virtual reality (AR/VR) market based on information gathered until April 2018, as well as on the IDC survey report titled Worldwide Semiannual Augmented and Virtual Reality Spending Guide 2017H2 conducted in April 2018. The current Japan AR/VR market is driven by the VR segment, which primarily focuses on the consumer market. However, the spending on consumer content is more skewed toward flat-fee services such as unlimited listening and viewing, and there are not cases in which premium is added to content pricing just because of VR. Therefore, the key to future growth lies in the business utilization of VR in new areas. Although the expansion of AR utilization in business areas is still anticipated, the high price may be an impeding factor. "Cost will be an issue in both AR and VR not only now but also in the future. In order to fundamentally overcome this problem, these technologies should not be considered as a replacement to the conventional business but should be deemed as technologies paving the way for innovation to establish competitive advantage for transformation and indispensable for innovation including collaboration with other business areas," says Akira Sugawara, senior market analyst, PC, Mobile, and Client Solutions, IDC Japan.

Table of Contents
Product Code: JPE42929618

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

  • Recommendation to Headset Vendors
  • Recommendations for Content Publishers
  • Recommendations for Vendors Using B2B and B2B2C Channels through AR/VR

Market Forecast

  • Japan AR/VR Market Revenue Forecast by Segment (Broader Classification)
  • Japan AR/VR Market Revenue Forecast by Technology Group (Midlevel Classification)
  • Japan AR/VR Market Revenue Forecast by Industry (Midlevel Classification)

Market Context

  • Drivers and Inhibitors
    • Drivers
      • Growing Utilization of VR in Business Areas
      • Market Growth of VR in Engineering Areas
      • Expansion of AR Market
    • Inhibitors
      • Utilization of AR/VR as a Replacement for Current Business Flow
      • Allergy to New Technology
  • Significant Market Developments
    • Collaboration between KDDI and ODG
    • NTT Docomo's 5G and VR Utilization
    • Discontinuation of Intel's Vaunt
    • Availability of Various Stand-alone VR Headsets in the Market
  • Changes from Prior Forecast

Market Definition


  • Classification of Industries Covered in the Survey

Related Research

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