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Market Research Report

Japan Augmented Reality and Virtual Reality Forecast, 2019-2023

Published by IDC Product code 669436
Published Content info 13 Pages
Delivery time: 1-2 business days
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Japan Augmented Reality and Virtual Reality Forecast, 2019-2023
Published: September 3, 2019 Content info: 13 Pages

This IDC study is a translation of the Japanese document IDC #JPJ44016519 and provides the results from the qualitative and quantitative analyses of the Japan AR/VR market based on information garnered until April 2019 and from IDC's Worldwide Semiannual Augmented and Virtual Reality Spending Guide 2H18, which was conducted in April 2019. "The VR market is forming a market ecosystem based on training and convenience, whereas the AR market is poised to grow once again because of the emergence of several new headsets in 2019. The 2020 Tokyo Olympics will be the first peak of growth, but there is concern about the subsequent temporary cooling of the market in 2021. Therefore, there is an urgent need to create new use cases for market expansion so as to overcome this hurdle," says Akira Sugawara, senior market analyst, PC, mobile, and client solutions, IDC Japan.

Table of Contents
Product Code: JPE44019319

IDC Market Forecast Figure

Executive Summary

  • VR Market Trends
  • AR Market Trends


  • Recommendations for Headset Vendors
    • Unification of Operation Platform and Standardization of Specifications
    • Reduction in Prices
  • Recommendation for Content Publishers
    • Development of Content That Can Be Supported by Mobile AR
    • Establishment of a Content Mass Production System for Subscription-Type Service Provision
  • Recommendations to Operators Engaged in the Development of B2B/B2B2C Business Using AR/VR
    • Propose Switching from a Screenless Model to Standalone Model for VR Customers
    • Development of AR Customer Base by Providing Seamless Service of Mobile AR and Headset AR

Market Forecast

  • Japan AR/VR Market Revenue Forecast by Segment (Broader Classification)
  • Japan AR/VR Market Revenue Forecast by Technology Group (Mid-Level Classification)
  • Japan AR/VR Market Revenue Forecast by Industry (Mid-Level Classification)

market context

  • Drivers and Inhibitors
    • Drivers
      • Further Utilization of AR/VR in the Field of Training
      • Emergence of AR/VR Use Cases Using 5G and AR/VR Market Growth
      • High Functionality of AR Headsets
    • Inhibitors
      • Reduced Willingness to Utilize AR/VR in Business
      • Higher Price of Entry-Level VR Headsets
  • Significant Market Developments
    • NTT DoCoMo's Investment in Magic Leap
    • Microsoft's Announcement of HoloLens 2
    • Valve Launches Index Headset with LCD
  • Changes from Prior Forecast

Market Definition


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