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Market Research Report

The Carrier Conundrum: Data-Driven Transformation

Published by IDC Product code 718405
Published Content info 21 Pages
Delivery time: 1-2 business days
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The Carrier Conundrum: Data-Driven Transformation
Published: October 3, 2018 Content info: 21 Pages

Communication SPs (CSP) today face a new breed of challenges borne from fast-evolving and increasingly unfamiliar market environments. In response, they have implemented tactical solutions which have only partially addressed the demands of those environments. "As CSPs migrate from network-centric offerings to a broad range of services, their operational transformations must deliver automated, data-driven, agile solutions that position a CSP for a real-time, data-driven, and responsive future," says Hugh Ujhazy, associate VP, IDC Asia/Pacific Internet of Things.

Table of Contents
Product Code: AP43421117

Executive Snapshot

New Market Developments and Dynamics

  • Methodology
  • The Regions
  • Comparing Large and Small Carriers
  • Customer Demands for Agility
  • Operational Transformation Opportunities and Impediments
  • Transforming Information Management - The Move to Monetization
    • Data Monetization
  • Programmatic Digital Advertising Use Cases
    • Programmatic Digital Advertising - A Big Opportunity That Is Hard to Reach
  • How Are CSPs Finding Their Way into the Programmatic Advertising Value Chain?
  • Sponsored Data Charging Monetization
  • How Does Sponsored Data Charging Work?
  • Transforming Infrastructure to Support Agile Operations

Advice for the Services Provider

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  • Related Research
  • Synopsis
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