Communication SPs (CSP) today face a new breed of challenges borne from fast-evolving and increasingly unfamiliar market environments. In response, they have implemented tactical solutions which have only partially addressed the demands of those environments. "As CSPs migrate from network-centric offerings to a broad range of services, their operational transformations must deliver automated, data-driven, agile solutions that position a CSP for a real-time, data-driven, and responsive future," says Hugh Ujhazy, associate VP, IDC Asia/Pacific Internet of Things.
Table of Contents
Product Code: AP43421117
New Market Developments and Dynamics
Comparing Large and Small Carriers
Customer Demands for Agility
Operational Transformation Opportunities and Impediments
Transforming Information Management - The Move to Monetization
Programmatic Digital Advertising Use Cases
Programmatic Digital Advertising - A Big Opportunity That Is Hard to Reach
How Are CSPs Finding Their Way into the Programmatic Advertising Value Chain?
Sponsored Data Charging Monetization
How Does Sponsored Data Charging Work?
Transforming Infrastructure to Support Agile Operations