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IDC's Worldwide Digital Transformation Use Case Taxonomy, 2019: Media and Entertainment

Published by IDC Product code 854792
Published Content info 23 Pages
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IDC's Worldwide Digital Transformation Use Case Taxonomy, 2019: Media and Entertainment
Published: May 30, 2019 Content info: 23 Pages
Description

This IDC study discusses how the digital mission of "ubiquitous content availability" is driven by the disruptive changes in the way people consume media and entertainment content. Viewers now expect to be able to consume content on demand, wherever they are and on the device or platform of their choice. The rise of new streaming platforms and other viewing platforms have increased competition for viewers' eyeballs, requiring content owners to find ways to curate content and provide an immersive multiplatform experience that engages and retains the viewers. This transformative media and entertainment landscape have required companies to restructure their advertising and box office-driven business models by creating new ways to unlock new revenue streams and operate more efficiently through investment and innovation.According to IDC's Shawn Fitzgerald, research director, Worldwide Digital Transformation Strategies practice, "The 'best in class' media and entertainment companies need to make high-quality content, which engages and retains the viewers, available across as many platforms as possible in an efficient and monetizable way."

Table of Contents
Product Code: US45085019

IDC's Worldwide Digital Transformation Taxonomy

Digital Transformation Taxonomy Changes for 2019

Taxonomy Overview

  • Understanding and Using IDC's Digital Transformation Taxonomy

Definitions

  • Media and Entertainment
  • Digital Mission: Ubiquitous Content Availability
    • Strategic Priority: Multiplatform Content Delivery
      • Multiplatform Content Delivery Program: Scalable and Reliable Delivery
      • Multiplatform Content Delivery Program: Content Optimization for Any Device or Platform
    • Strategic Priority: Restructured Revenue Models
      • Restructured Revenue Models Program: Refactoring Advertising Structure
      • Restructured Revenue Models Program: Intelligent Subscription Models
      • Restructured Revenue Models Program: A La Carte Content Optimization
    • Strategic Priority: Operational Scale and Agility
      • Operational Scale and Agility Program: Data Visibility and Analysis
      • Operational Scale and Agility Program: Advanced Investment Management
      • Operational Scale and Agility Program: Platform Development/Technology Selection
    • Strategic Priority: Omni-Experience Customer Engagement
      • Omni-Experience Customer Engagement: Next-Gen Customer Care
    • Strategic Priority: Personalized Content Offerings
      • Personalized Content Offerings: Hyper-Personalized Engagement

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  • Synopsis
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