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Market Research Report

IDC's Worldwide Digital Transformation Use Case Taxonomy, 2019: Experiential Retail

Published by IDC Product code 860221
Published Content info 36 Pages
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IDC's Worldwide Digital Transformation Use Case Taxonomy, 2019: Experiential Retail
Published: June 7, 2019 Content info: 36 Pages

This IDC study presents the key areas that are being digitally transformed, as retailers adopt new processes and technologies to underpin organizational change. This study defines the strategies, programs, and use cases that will be implemented, highlighting the benefits of moving from current processes to digitally transformed processes, and the technologies that will be required.Leslie Hand, vice president, IDC Retail Insights, reports, "This research was designed to speed retailers' digital transformation planning and development, and IDC data indicates that there is significant pressure on CIOs to digitally transform. More than 60% of retailers reported that the level of pressure on their CIO was a 4 or 5 on a scale of 1-5 in IDC's May 2018 Digital Transformation Executive Sentiment Survey. Furthermore, one of their greatest challenges is creating a strategic road map for digital investments."

Table of Contents
Product Code: US44627719

IDC's Worldwide Digital Transformation Taxonomy

Digital Transformation Taxonomy Changes for 2019

Taxonomy Overview

  • Understanding and Using IDC's Digital Transformation Taxonomy


  • Retail
  • Digital Mission: Experiential Retail
    • Omni-Channel Commerce
      • Experiential Commerce
      • Intelligent Order Fulfillment and Returns
      • Augmented and Virtual Experience
    • Curated Merchandise Life-Cycle Management
      • Intelligent Product Design
      • Curated Product Assortment and Positioning
      • Product Innovation
    • Omni-Experience Customer Engagement
      • Next-Generation Customer Care
      • Customer Experience Analytics
      • Contextualized Experience
    • Digital Supply Chain Optimization
      • Supply Network Optimization
      • Optimized Fulfillment Operations
      • Supply Chain Accountability
    • Operational Scale and Agility
      • Mobile Enterprise
      • Connected Workforce
      • Secure Omni-Channel Operations
      • Profitability Optimization

Learn More

  • Related Research
  • IDC's Digital Transformation Spending Guide
  • Synopsis
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