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IDC's Worldwide Digital Transformation Use Case Taxonomy, 2020: Experiential Hospitality, Dining, and Travel

Published by IDC Product code 948664
Published Content info 38 Pages
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IDC's Worldwide Digital Transformation Use Case Taxonomy, 2020: Experiential Hospitality, Dining, and Travel
Published: July 6, 2020 Content info: 38 Pages
Description

This IDC study describes the most prominent use cases that are being digitally transformed in the hospitality industry. Hospitality organizations can use this document as a guide as they define what and how they will plan for change, innovation, and new technologies along the digital transformation journey. The tables in this document provide insight into the many areas of hotel, restaurant, and travel business processes that organizations should put on their road map. This document defines the strategies, programs, and use cases that will be implemented, highlighting the benefits of moving from current processes to digitally transformed processes, and the technologies that will be required.Dorothy Creamer, senior research analyst, Hospitality and Travel Digital Transformation Strategies, IDC Retail Insights, says, "As hospitality and travel organizations focus on improving digital engagement with guests, they continue to focus on digital transformation for the enterprise as it is continually evolving. According to IDC's CIO Sentiment Survey, organizations continue to face significant challenges in developing and implementing a digital strategy. This taxonomy is designed to provide a road map of strategic priorities to enable the effective and efficient use of technology to deliver on operational and customer-facing objectives."

Table of Contents
Product Code: US46168920

IDC's Worldwide Digital Transformation Taxonomy

Digital Transformation Taxonomy Changes for 2020

Taxonomy Overview

  • Understanding and Using IDC's Digital Transformation Taxonomy

Definitions

  • Hospitality, Dining, and Travel
    • Travel
    • Lodging
    • Event Management
    • Food and Beverage
    • Recreation and Entertainment
  • Digital Mission: Experiential Hospitality, Dining, and Travel
    • Omni-Channel Ordering and Distribution
      • Frictionless Ordering and Fulfillment
      • Secure Omni-Channel Operations
      • Intelligent and Optimized Reservations
    • Connected Journey and Experience
      • Experiential Service Ecosystem
      • Connected Guest/Passenger Experience
      • Next-Gen Customer Care
    • Digital Customer Engagement
      • Customer Engagement Analytics
      • Hyper-Personalized Engagement
      • Next-Gen Loyalty and Rewards
    • Digital Supply Chain Optimization
      • Optimized Supply Network
      • Optimized Fulfillment Operations
      • Supply Chain Transparency
    • Operational Scale and Agility
      • Mobile Enterprise and Operations
      • Connected Workforce
      • Profitability Optimization
      • Agile Infrastructure

Learn More

  • Related Research
  • IDC Digital Transformation Spending Guide
  • Synopsis
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