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Market Research Report

IDC PlanScape: Contextual Banking in Asia/Pacific

Published by IDC Product code 951086
Published Content info 14 Pages
Delivery time: 1-2 business days
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IDC PlanScape: Contextual Banking in Asia/Pacific
Published: July 24, 2020 Content info: 14 Pages
Description

"As the competition becomes increasingly fierce in the banking consumer market in AP, banks must do further effort for their customers. Contextual banking, the next level of customer relationship, is realized through developing a deeper relationship with each individual customer based on trust from the past, present, and future," says Handojo Triyanto, senior research manager, IDC Asia/Pacific Financial Insights.

Table of Contents
Product Code: AP46521521

IDC PlanScape Figure

Executive Summary

Why is contextual banking Important?

What is contextual banking?

Who are the Key Stakeholders?

How Can My Organization Take Advantage of contextual banking?

  • Marketing
    • Customer Expectations
    • Technology
    • Business Drivers
  • Sales
    • Customer Expectations
    • Technology
    • Business Drivers
  • Customer Service
    • Customer Expectations
    • Technology
    • Business Drivers
  • Operations
    • Customer Expectations
    • Technology
    • Business Drivers
  • Information Technology

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