Market Research Report
IDC PlanScape: Location Data and Location Intelligence to Add Value to Use Cases
|Published by||IDC||Product code||951129|
|Published||Content info||13 Pages
Delivery time: 1-2 business days
|IDC PlanScape: Location Data and Location Intelligence to Add Value to Use Cases|
|Published: July 21, 2020||Content info: 13 Pages||
This IDC PlanScape provides details about how to deploy location data and location intelligence, focusing on use cases where those offerings bring additional opportunities to explore analysis and add value for enterprises."Location data is not just for verifying addresses and traditional GIS analytics," said Lynne Schneider, research director for Data as a Service at IDC. "It is about realizing the spatial context in which interactions and transactions take place and using that context to derive greater value from the data we had previously used to plan and analyze activity."