Cover Image
Market Research Report

IDC PlanScape: Location Data and Location Intelligence to Add Value to Use Cases

Published by IDC Product code 951129
Published Content info 13 Pages
Delivery time: 1-2 business days
Price
Back to Top
IDC PlanScape: Location Data and Location Intelligence to Add Value to Use Cases
Published: July 21, 2020 Content info: 13 Pages
Description

This IDC PlanScape provides details about how to deploy location data and location intelligence, focusing on use cases where those offerings bring additional opportunities to explore analysis and add value for enterprises."Location data is not just for verifying addresses and traditional GIS analytics," said Lynne Schneider, research director for Data as a Service at IDC. "It is about realizing the spatial context in which interactions and transactions take place and using that context to derive greater value from the data we had previously used to plan and analyze activity."

Table of Contents
Product Code: US46662919

IDC PlanScape Figure

Executive Summary

Why Is Location Data and Location Intelligence Important?

What Is Location Data and Location Intelligence?

  • Use Cases Commonly in Use Today
  • Emerging Use Cases

Who Are the Key Stakeholders?

How Can My Organization Take Advantage of Location Data and Location Intelligence?

Advice for Technology Buyers

  • Database Software
  • Location Intelligence Software/Platforms
  • Second-Party and Third-Party Location Data

Related Research

Back to Top