Cover Image
Market Research Report

Worldwide Customer Data Platform Forecast Update, 2020-2024: COVID-19 Cuts $3.0 Billion Over Five Years

Published by IDC Product code 953870
Published Content info 10 Pages
Delivery time: 1-2 business days
Price
Back to Top
Worldwide Customer Data Platform Forecast Update, 2020-2024: COVID-19 Cuts $3.0 Billion Over Five Years
Published: August 10, 2020 Content info: 10 Pages
Description

This IDC study updates IDC's pre-COVID-19 forecast of the CDP market. The five-year CAGR was reduced by more than half, and the cumulative market value over the forecast period was reduced by $3.0 billion."The global economic slowdown caused by the COVID-19 pandemic has dramatically reduced our forecast for CDP solutions," said Gerry Murray, director, Marketing and Sales Technology Research at IDC. "We originally expected CDP market CAGR in the 20% range, now it's only about 10%. That results in a loss of $3.0 billion in revenue over the forecast period and puts smaller vendors in jeopardy depending on their funding and market focus. We expect to see a number of pivots, acquisitions, staff reductions, and business closures involving players that are not well positioned to survive against lower spending and increased competition."

Table of Contents
Product Code: US46704820

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Market Forecast

Market Context

  • Drivers and Inhibitors
    • Drivers
      • Major Vendors Enter Market
      • Customer Data Value Grows
      • Identity, Privacy, and Compliance
    • Inhibitors
      • The Impact of COVID-19
      • Financial Viability
  • Significant Market Developments
  • Changes from Prior Forecast

Market Definition

Methodology

  • Historical and Forecast Market Values and Exchange Rates

Related Research

Back to Top