U.S. OTT Video Service Provider Momentum Barometer, 3Q20

This IDC Market Perspective provides an assessment of the current market momentum seen across the leading U.S. over-the-top (OTT) streaming video service providers. Services include on-demand OTT offerings and virtual pay TV services known as virtual multichannel video programming distributors (vMVPDs). Momentum is categorized as strong, neutral, or weak. Key developments for each provider and the market as a whole are discussed."Midway through the third quarter of 2020, momentum across the U.S. OTT video market is strong. Consumers continue to flock to OTT video content amid the COVID-19 pandemic and limited entertainment options underscored closure of movie theaters and the (only recent) return of live sports. The outlook for the market is strong as leading service providers capture mindshare and new services begin to gain momentum." - Greg Ireland, research director, TV and OTT Video at IDC

Executive Snapshot

New Market Developments and Dynamics

• Overview
• 3Q20 OTT Video Service Provider Momentum Barometer
  • Strong Momentum
    • Netflix
    • Disney+
  • Neutral Momentum
    • HBO Max
    • Peacock
    • Amazon Prime, Hulu, and YouTube TV
    • Apple TV+
    • CBS All Access
  • Weak Momentum
• Trends to Watch

Advice for the Services Provider

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• Related Research
• Synopsis