Western Europe Device and Print Management Market Shares, 2021: Preparing for Growing Cloud Adoption

This IDC Market Share provides the Western Europe device and print management vendor market shares for 2020 and 2021 and looks at the market developments that impacted results."Many businesses are ready to invest in cloud-based technology that will provide significant value to their organizations and their end customers. Operational cost reduction is often not enough of a return on investment for many organizations striving to develop competitive differentiation and provide superior customer service," said Jacqui Hendriks, associate research director, IDC's European Imaging, Printing, and Document Solutions group. "Around 40% of European businesses still need to be convinced of the benefits of print and device management solutions; it is often data gathered through investments in device and print management solutions that results in the greatest benefit. For example, the ability to track and trace usage, impose authentication, and document accounting can add value to software vendors' market offerings and enrich customer service. It supports customers' efforts to mitigate security risks, provides greater employee accountability, and controls costs."