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Market Research Report

Data in Action in the Canadian Marketplace: From Better Customers to Better Companies

Published by IDC Product code 984792
Published Content info 14 Pages
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Data in Action in the Canadian Marketplace: From Better Customers to Better Companies
Published: January 18, 2021 Content info: 14 Pages
Description

This IDC Perspective discusses how data is working in Canadian marketplace. Customers are up for grabs. Industries are quickly realizing the value of customer engagement as competitive differentiation. There is a big difference from aspiring to great customer experience in shareholder presentations and marketing material and actually becoming a customer-focused business.This document discusses what comes after building better customers. Once businesses disrupt an existing market, scale, and then suddenly become commonplace, they become the targets. Before they become irrelevant, they ask themselves "what's the next big thing?" and reinvent themselves around this answer."Building a better company may take different skills and behaviour that revolve around leadership and culture," says Mark Schrutt, strategic advisor, Innovation and Public Sector Research at IDC.

Table of Contents
Product Code: CA47050021

Executive Snapshot

Situation Overview

  • Breaking Apart Industries
    • Waves of Change: Fitness
    • Waves of Change: Music
    • Waves of Change: Higher Education
  • Summary

Advice for the Technology Buyer

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  • Related Research
  • Synopsis
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