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Market Research Report

Investing in Innovation Management Platforms for Retail

Published by IDC Product code 997185
Published Content info 11 Pages
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Investing in Innovation Management Platforms for Retail
Published: March 26, 2021 Content info: 11 Pages
Description

This IDC PlanScape identifies the main drivers (why), foundational elements (what), key actors (who), and business outcomes (how) that retailers should consider regarding the opportunity to invest in an innovation management platform (IMP). An IMP is a software system that enables retailers to gather, organize, manage, execute, and analyze innovation-related activities."Retailers are dramatically accelerating their innovation efforts to address deep and broad changes in customers' behavior and expectations, and to provide new added value in the collaboration with the ecosystem of partners and suppliers," said Giulio Raffaele, research manager, IDC Retail Insights. "Retailers have the opportunity to leverage innovation management platforms to plan and execute innovation processes efficiently and effectively, and by engaging relevant groups of employees and key stakeholders across the extended value chain."

Table of Contents
Product Code: EUR147531820

IDC PlanScape Figure

Executive Summary

Why is an innovation management platform Important?

What is an innovation management platform?

Who are the Key Stakeholders?

How Can My Organization Take Advantage of an innovation management platform?

  • Leveraging an IMP to Execute a Unified Retail Innovation Strategy
  • Leveraging the IMP in Combination With a Retail Commerce Platform
  • Leveraging Innovation-Specific KPIs and Engaging Relevant Stakeholders

Advice for Technology Buyers

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