Market Research Report
US Market Report for Dental Implant Instrument Kits 2017 - MedCore
|Published by||iData Research Inc.||Product code||517111|
|Published||Content info||233 Pages
Delivery time: 1-2 business days
|US Market Report for Dental Implant Instrument Kits 2017 - MedCore|
|Published: June 1, 2017||Content info: 233 Pages||
Dental implant procedures involve the use of a variety of instruments, which are available in kits that contain all the instruments needed to place a particular brand of implant. These kits are sold by the same companies that manufacture dental implants and are specific to a particular brand of implant. Many dentists use multiple kits on an annual basis such that they are able to clean and autoclave kits in between surgical procedures. This is especially true for specialists whom tend to place more implants than the typical general practitioner. Common instruments found in kits include drills, reamers, ratchets and implant inserter/retrievers. While most of these components can be reused, drills must be replaced after every 10 to 50 implant procedures. How often the drills are replaced depends on the user and the type of cases performed. Some companies offer drills separately at a lower price than that of a complete kit.
While some instrument kits are sold, the majority are given away as part of a marketing promotion or bulk discount. Companies offer to give away the kit with a bulk purchase of implants in order to establish brand loyalty. Large-scale implant purchases that qualify for a bundled kit typically involve bulk purchases that begin at 25 implants. However, this varies by company as well as by the original cost of the kit.
New customers are often given free kits as a beginner package. Instrument kits have grown to be a crucial marketing tool to convince consumers to purchase implants from them and to continue to do so. Especially following the emergence of discount and value companies, premium implant providers use this tool to dissuade consumers from switching to the use of relatively inexpensive implants. Purchasers of instrument kits are most commonly very low volume users or long-term customers that have worn out their existing set of instruments. However, long-term consumers are fully aware that kits are being given away in the market and have become accustomed to receiving instrument kits as a complimentary product. Because they have grown accustomed to this gesture, many would never accept paying for a kit. This thereby diminishes the potential for the instrument kit market in terms of kits to be sold. As such, giveaways are expected to continue to grow.