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Market Research Report

Hospitality Software and SaaS Market Study

Published by IHL Group Product code 372651
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Hospitality Software and SaaS Market Study
Published: September 11, 2018 Content info:

IHL has been advising the hospitality community (vendors, restaurants, managed services providers and others) since 1996 in the industry-specific information technology evolution and strategy.

Over the years we've amassed a tremendous amount of primary- and secondary-source data through first hand consulting experience in this pursuit. From this ever-growing knowledge base, offerings like our Sophia Data Service, The Worldview IT Sizing Forecast Model as well as custom research projects have been developed and successfully launched.

This particular report looks at the overall Hospitality Software and Software as a Service (SaaS) Market Worldwide.

Who are the real leaders? What are the real rankings? Who is leading are the leaders in SaaS market by solution categories? Which vendors are leading in sales, innovation, market reach and can implement a complete Unified Commerce approach with a single view of the customer? It's all here.

Companies are encouraged to use these charts in discussions with their vendor partners. It is our intent that they provide unique insights into vendor strategy and provide thought-provoking questions as we all move though and prosper in the Era of Intentional Innovation.

The ‘IHL Insight Market View’ series of research studies build upon all this knowledge and add analyst insight to graphically display vendor positioning, drive for innovation and projected growth.

The goal of this report, as well as the entire IHL Retail Executive Advisory Program (REAP), is to provide the retail community with the most detailed and complete picture imaginable of the retail technology landscape. We do this to assist retailers in vendor selection and to help the industry understand the trends, drivers and barriers that are fundamentally transforming our industry.


This is the first of several hospitality studies under the IHL Insight Market View series of research that is part of the Retail Executive Advisory Program (REAP) at IHL. This study looks at the Total Hospitality SaaS Market. Others that are available as part of the REAP program include Hospitality Software Market, Hospitality Hardware Market and then finally Total Hospitality Store Systems Market.

Readers of this research will get a forecast for Software Licenses, Software Maintenance, and Software-as-a-Service. In addition, we size the market by Line of Business Categories ranging from Business Intelligence to eCommerce to Merchandising and Supply Chain to Marketing to Store Systems; 10 LOB categories in all. Breakouts are included for Fast Food, Bar/Restaurants, and then Other Hospitality which is inclusive of Lodging, Casinos, Cruises, Theaters, Theme Parks, Museums, Stadiums and other formats.

Next we provide rankings for combined Software and SaaS, Software and Maintenance, and then just SaaS on its own. Then we discuss market trends, drivers and market barriers.

The ‘IHL Insight Market View Map’ then positions vendors against each other in a 3-dimensional quadrant view. The upper right quadrant shows someone who is a leader in market strength and also in growth, innovation, and unified commerce coverage. What is unique about the IHL approach is we also add a further dimension of market share scale so you can not only see who is in what quadrant, but how strong they are as well. This is ideal as executives review their market position and consider competitors and acquisition candidates.

Finally, we provide market profiles on the top 15 software providers by revenue. Each profile includes total revenues, revenues by hardware, software, SaaS, and services, revenues by region, and revenues by Line of Business Category. In addition, the profiles include merger and acquisition information as well as key clients.

The data, forecasts, and positioning maps are provided Worldwide as well as a deep dive on North America.

What makes this research different and more rigorous is that it is based on a very sophisticated and highly objective research model. It allows vendors, retailers and analysts to see who are the real leaders in retail software, true software market rankings, who is leading in the fast growing software-as-a-service market, and which vendors are leading in sales, innovation, market reach and can implement a complete unified commerce approach to retail.


Table of Contents

Table of Contents


Market Definitions

Market Overview

Elephants in the Room

Trends, Drivers, and Barriers

Market Forecast and Growth

  • Total Worldwide Hospitality SaaS Sizing and Forecast
  • Worldwide Fast Food SaaS Sizing and Forecast
  • North America Fast Food SaaS Sizing and Forecast
  • Worldwide Bar/Restaurant SaaS Sizing and Forecast
  • North America Bar/Restaurant SaaS Sizing and Forecast
  • Worldwide Lodging/Entertainment SaaS Sizing and Forecast
  • North America Lodging/Entertainment SaaS Sizing and Forecast

Vendor Rankings

  • Worldwide Rankings - Top 15 Hospitality SaaS Vendors and Revenues
  • North American Rankings - Top 15 Hospitality SaaS Vendors and Revenues

IHL Insight Market View Vendor Positioning Maps

  • Total Hospitality Software Positioning Map
  • Fast Food Software Positioning Map
  • Bar/Restuarant Software Positioning Map
  • Lodging/Entertainment Software Positioning Map

Vendor Profiles (see above for what's included)


Appendix - Categories of Software Included

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