Market Research Report
Analysis of Taiwanese Consumer Buying Behavior towards Fast-moving Consumer Goods
|Published by||MIC - Market Intelligence & Consulting Institute||Product code||894980|
|Published||Content info||55 Pages
Delivery time: 1-2 business days
|Analysis of Taiwanese Consumer Buying Behavior towards Fast-moving Consumer Goods|
|Published: July 17, 2019||Content info: 55 Pages||
Taipei-based government-backed research institute MIC (Market Intelligence& Consulting Institute) of III (Institute for Information Industry) conducted a questionnaire-based survey on Taiwanese consumers in the fourth quarter of 2018 to ascertain their views on buying fast-moving consumer goods online. Fast-moving consumer goods surveyed include toiletries, household cleaners, and packaged food and beverages. This reports provides an in-depth analysis of consumers’ product, brand, and channel preference rankings for three major fast-moving consumer goods, identify which information and shopping channels consumers enjoy to purchase fast-moving consumer goods online, and examines main reasons behind consumers’ decision to buy fast-moving consumer goods online and what have prevented them from doing so.