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Market Research Report

Mobile Payment Trends and Leading Brands Deployment Strategies (pre-order)

Published by MIC - Market Intelligence & Consulting Institute Product code 960571
Published Content info 29 Pages
Delivery time: 1-2 business days
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Mobile Payment Trends and Leading Brands Deployment Strategies (pre-order)
Published: September 10, 2020 Content info: 29 Pages
Description

Thanks to leading international players’ aggressive promotion, mobile payment has become a major payment method nowadays. However, even in China where mobile payment has been widely adopted, 90% of the market has been dominated by Alipay and WeChat Pay. Unlike China, Taiwan has seen the emergence of several mobile payment players. By keeping track of industry trends as well as potential innovative applications, Taiwanese mobile payment service providers will be able to differentiate themselves from others. This report analyzes leading international mobile payment service providers’ deployment strategies in five market segments and explores three major trends and four applications for their mobile payment services in 2020 and beyond.

Table of Contents
Product Code: NARPT20091001

Table of Contents

1. Mobile Payment Ecosystem

2. Trend #1: Focus Shifting from Specific to Comprehensive Applications

  • 2.1 Application Diversity to Boost Frequency of Use
  • 2.2 Rapid Expansion in Overseas and Domestic Markets with Multi-channel Strategy
    • 2.2.1 Continuously Expand Global Networks by Supporting More Currency Exchanges
    • 2.2.2 Form JVs or Obtain Electronic Payment Licenses
  • 2.3 Technology-oriented Export to Obtain Support from Foreign Countries and Businesses
    • 2.3.1 Ant Financial Adopts One Belt, One Road Strategy
    • 2.3.2 Amazon and Mexican Government Co-build CoDi Payment System

3. Trend #2: Focus Shifting From Grabbing Market Share to Initiating Financial Competition

  • 3.1 Adjust Fees or Offer Subsidy
    • 3.1.1 Adjust Fees for Subscribers to Increase Profits
    • 3.1.2 Offer Subsidy to Increase Market Adoption and Maintain Competitiveness
  • 3.2 Financial Services as Untapped Opportunity for Brands
    • 3.2.1 Mobile Payment Becomes Apple’s Powerful Weapon for Boosting Profits
    • 3.2.2 Facebook Targets the Indian Loan Market
  • 3.3 Pure-play Internet Banks to Create More Profits for Mobile Payment

4. Trend #3: Incorporate Parts into a Whole

  • 4.1 Create Mutual Benefits through Integrated Solutions
    • 4.1.1 Visa and Secure Payment System Vendor Join Hands to Target the Brazilian Metro System Market
    • 4.1.2 Line Offers Solutions for Korean and Japanese Vendors
    • 4.1.3 Leading Asian Mobile Payment Players Co-develop QR Code Payment Solution
  • 4.2 Acquire Other Companies’ Stake for Innovative Financing Solutions or Market Expansion
    • 4.2.1 Visa Develops Innovative Payment, Financing, and Integrated Commercial Services
    • 4.2.2 Ant Financial Uses British Startup as Spring Board for Globalization
  • 4.3 Points Services and Ecosystem Integrated to Consolidate Competitiveness
    • 4.3.1 Line Serves as Smart Portal with Line Points Services
    • 4.3.2 Rakuten Connects Members, Data, and Brand Marketing with Super Points Services
    • 4.3.3 Apple Leverages its Brand Equity to Create Diversified Service Ecosystems

5. Applications: From Consumer-wise to I.D.E.A

  • 5.1 Internet of Vehicle: Create New Interactions with Voice Services

5.2Digital Transformation: Starbucks

  • 5.3 Enterprise Market: Line to Pay Salary and Transfer Money
  • 5.4 AI Application #1: Business Optimization with Biometrics or Product Identification
    • 5.4.1 Ant Financial Rolls out “Dragonfly Payment Device” Supporting Facial Recognition
    • 5.4.2 Tencent Launches Facial Recognition-enabled “Frog Payment Systems”
    • 5.4.3 Walmart Develops Item Identification Technology for Checkout and Real-time Inventory Checking
  • 5.5 AI Application #2: Customized Services based on Digital Footprints or Prevent Threats in Cybersecurity
    • 5.5.1 Line Develops Personalized Loan Services and Push Notification Services
    • 5.5.2 Rakuten Predicts Users’ Potential Needs and Prevent Threats in Cybersecurity

6. MIC Perspective

Appendix

List of Topics

Development of mobile payment ecosystems and includes mainly international and Taiwan players in the financial, e-ticketing, retail, communications, and telecommunication sectors

Three key trends driving the growth in the mobile payment industry and market are elaborated

Mobile payment application shifting from consumer-wise applications to applications associated with IoV (internet of vehicle), digital transformation, enterprise market, and AI applications

Companies covered

7-11

ADTC

Alipay

Amazon

Apple

Asia Express

Baidu

Bank of Taiwan

Bank SinoPac

Barclays

Capital On

Cathay United

China UnionPay

Chinatrust Commercial Bank

Chunghwa Telecom

Citibank

CTBS

Dante Coffee

E.Sun Bank

ezPay

FamilyMart

Far Eastern

FarEasTone

Fidor Bank

First Bank

Flytech

Gangu Tech

Garmin

Gomaji

Google

HuaNan

iPass

Jkos

JP Morgan

KGI Bank

LG

Line

Macrowell

MCX

Mega Bank

Microsoft

Mr. Brown Café

Neweb Technologies

Samsung

Shin Kong

Smart Catch

Soft-World

Sony

Starbucks

Subway

Sun Tech

Syscom

Systex

Taishin Bank

Taiwan Cooperative Bank

Taiwan High Speed Rail

Taiwan Mobile

Taiwan Mobile Payment

TKEC

Trade-van

WeBank

Yahoo!

YanKey

Yuanta Ban

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