Picture

Questions?

+1-866-353-3335

SEARCH
What are you looking for?
Need help finding what you are looking for? Contact Us
Compare

PUBLISHER: IMARC | PRODUCT CODE: 1236892

Cover Image

PUBLISHER: IMARC | PRODUCT CODE: 1236892

Licensed Sports Merchandise Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

PUBLISHED:
PAGES: 142 Pages
DELIVERY TIME: 2-3 business days
SELECT AN OPTION
PDF & Excel (Single User License)
USD 2499
PDF & Excel (5 User License)
USD 3499
PDF & Excel (Corporate License)
USD 4499

Add to Cart

The global licensed sports merchandise market size reached US$ 31.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 39.9 Billion by 2028, exhibiting a growth rate (CAGR) of 3.5% during 2023-2028.

Licensed sports merchandise refers to various products that are endorsed by a sportsperson or a sports club. It includes products, such as sports gear, games, apparel, footwear and accessories for men, women and children that are available in a wide variety of colors, variants and sizes. The licensing organizations pay a certain amount of royalty to the sports entities for the merchandise that is sold with the copyrighted logos, designs and other brandings. This minimizes infringements on the trademarks of teams and players and aids in curbing the manufacturing of counterfeit products of sports-related brands.

A rising number of sports enthusiasts, along with rapid urbanization and the proliferation of the online retail sector, is one of the key factors driving the growth of the market. Furthermore, a significant increase in the number of regional and international sports leagues is also providing a boost to the market growth. There is a continual shift in consumer preference from traditional retailing channels toward online platforms that offer a wide range of products and convenient shopping experience of purchasing authentic premium-quality goods at competitive prices. Additionally, the development of innovative breathable, lightweight and waterproof sports apparel and accessories is also acting as another growth-inducing factor. Products such as jerseys, socks, tracksuits, t-shirts, lowers and activewear, which are printed with the logos of major sports teams, have gained immense traction among consumers who prefer fashionable casual and gym wear. Other factors, including rising expenditure capacities of the consumers, along with increasing investments in sports licensing across the globe, are projected to drive the market further.

Key Market Segmentation:

  • IMARC Group provides an analysis of the key trends in each sub-segment of the global licensed sports merchandise market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product type, distribution channel, price range and end-user.

Breakup by Product Type:

  • Apparel and Footwear
  • Accessories and Gifts
  • Toys and Games
  • Others

Breakup by Distribution Channel:

  • Online Stores
  • Supermarkets and Hypermarkets
  • Departmental Stores
  • Specialty Stores
  • Others

Breakup by Price Range:

  • Premium
  • Economic

Breakup by End-User:

  • Men
  • Women
  • Children

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

Competitive Landscape:

  • The report has also analysed the competitive landscape of the market with some of the key players being adidas AG, Columbia Sportswear, Dick's Sporting Goods Inc., Fanatics Inc., G-III Apparel Group Ltd., Hanesbrands Inc., Nike Inc., Prada, Puma SE, Sports Direct International Plc, Under Armour Inc., VF Corporation, etc.

Key Questions Answered in This Report:

  • How has the global licensed sports merchandise market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global licensed sports merchandise market?
  • What are the key regional markets?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the distribution channel?
  • What is the breakup of the market based on the price range?
  • What is the breakup of the market based on the end-user?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global licensed sports merchandise market and who are the key players?
  • What is the degree of competition in the industry?
Product Code: SR1523A157_Report

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Licensed Sports Merchandise Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Apparel and Footwear
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Accessories and Gifts
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Toys and Games
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Others
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast

7 Market Breakup by Distribution Channel

  • 7.1 Online Stores
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Supermarkets and Hypermarkets
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Departmental Stores
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Specialty Stores
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Others
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast

8 Market Breakup by Price Range

  • 8.1 Premium
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Economic
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by End-User

  • 9.1 Men
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Women
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Children
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Indicators

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 adidas AG
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
      • 15.3.1.4 SWOT Analysis
    • 15.3.2 Columbia Sportswear
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
      • 15.3.2.3 Financials
      • 15.3.2.4 SWOT Analysis
    • 15.3.3 Dick's Sporting Goods Inc.
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
      • 15.3.3.4 SWOT Analysis
    • 15.3.4 Fanatics Inc.
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 G-III Apparel Group Ltd.
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 Financials
    • 15.3.6 Hanesbrands Inc.
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
      • 15.3.6.4 SWOT Analysis
    • 15.3.7 Nike Inc.
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
      • 15.3.7.3 Financials
      • 15.3.7.4 SWOT Analysis
    • 15.3.8 Prada
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
      • 15.3.8.3 Financials
    • 15.3.9 Puma SE
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
      • 15.3.9.4 SWOT Analysis
    • 15.3.10 Sports Direct International Plc
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
    • 15.3.11 Under Armour Inc.
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
      • 15.3.11.3 Financials
      • 15.3.11.4 SWOT Analysis
    • 15.3.12 VF Corporation
      • 15.3.12.1 Company Overview
      • 15.3.12.2 Product Portfolio
      • 15.3.12.3 Financials
      • 15.3.12.4 SWOT Analysis
Product Code: SR1523A157_Report

List of Figures

  • Figure 1: Global: Licensed Sports Merchandise Market: Major Drivers and Challenges
  • Figure 2: Global: Licensed Sports Merchandise Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Licensed Sports Merchandise Market: Breakup by Product Type (in %), 2022
  • Figure 4: Global: Licensed Sports Merchandise Market: Breakup by Distribution Channel (in %), 2022
  • Figure 5: Global: Licensed Sports Merchandise Market: Breakup by Price Range (in %), 2022
  • Figure 6: Global: Licensed Sports Merchandise Market: Breakup by End-User (in %), 2022
  • Figure 7: Global: Licensed Sports Merchandise Market: Breakup by Region (in %), 2022
  • Figure 8: Global: Licensed Sports Merchandise Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 9: Global: Licensed Sports Merchandise (Apparel and Footwear) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 10: Global: Licensed Sports Merchandise (Apparel and Footwear) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 11: Global: Licensed Sports Merchandise (Accessories and Gifts) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 12: Global: Licensed Sports Merchandise (Accessories and Gifts) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 13: Global: Licensed Sports Merchandise (Toys and Games) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 14: Global: Licensed Sports Merchandise (Toys and Games) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 15: Global: Licensed Sports Merchandise (Others) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 16: Global: Licensed Sports Merchandise (Others) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 17: Global: Licensed Sports Merchandise (Online Stores) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 18: Global: Licensed Sports Merchandise (Online Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 19: Global: Licensed Sports Merchandise (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 20: Global: Licensed Sports Merchandise (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 21: Global: Licensed Sports Merchandise (Departmental Stores) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 22: Global: Licensed Sports Merchandise (Departmental Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 23: Global: Licensed Sports Merchandise (Specialty Stores) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 24: Global: Licensed Sports Merchandise (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 25: Global: Licensed Sports Merchandise (Others) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 26: Global: Licensed Sports Merchandise (Others) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 27: Global: Licensed Sports Merchandise (Premium) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 28: Global: Licensed Sports Merchandise (Premium) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 29: Global: Licensed Sports Merchandise (Economic) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 30: Global: Licensed Sports Merchandise (Economic) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 31: Global: Licensed Sports Merchandise (Men) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 32: Global: Licensed Sports Merchandise (Men) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 33: Global: Licensed Sports Merchandise (Women) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 34: Global: Licensed Sports Merchandise (Women) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 35: Global: Licensed Sports Merchandise (Children) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 36: Global: Licensed Sports Merchandise (Children) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 37: North America: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 38: North America: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 39: United States: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 40: United States: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 41: Canada: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 42: Canada: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 43: Asia Pacific: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 44: Asia Pacific: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 45: China: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 46: China: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 47: Japan: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 48: Japan: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 49: India: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 50: India: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 51: South Korea: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 52: South Korea: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 53: Australia: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 54: Australia: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 55: Indonesia: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 56: Indonesia: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 57: Others: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 58: Others: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 59: Europe: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 60: Europe: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 61: Germany: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 62: Germany: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 63: France: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 64: France: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 65: United Kingdom: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 66: United Kingdom: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 67: Italy: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 68: Italy: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 69: Spain: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 70: Spain: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 71: Russia: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 72: Russia: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 73: Others: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 74: Others: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 75: Latin America: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 76: Latin America: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 77: Brazil: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 78: Brazil: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 79: Mexico: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 80: Mexico: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 81: Others: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 82: Others: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 83: Middle East and Africa: Licensed Sports Merchandise Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 84: Middle East and Africa: Licensed Sports Merchandise Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 85: Global: Licensed Sports Merchandise Industry: SWOT Analysis
  • Figure 86: Global: Licensed Sports Merchandise Industry: Value Chain Analysis
  • Figure 87: Global: Licensed Sports Merchandise Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Licensed Sports Merchandise Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Licensed Sports Merchandise Market Forecast: Breakup by Product Type (in Million US$), 2023-2028
  • Table 3: Global: Licensed Sports Merchandise Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
  • Table 4: Global: Licensed Sports Merchandise Market Forecast: Breakup by Price Range (in Million US$), 2023-2028
  • Table 5: Global: Licensed Sports Merchandise Market Forecast: Breakup by End-User (in Million US$), 2023-2028
  • Table 6: Global: Licensed Sports Merchandise Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 7: Global: Licensed Sports Merchandise Market Structure
  • Table 8: Global: Licensed Sports Merchandise Market: Key Players
Have a question?
Picture

Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

Picture

Christine Sirois

Manager - Americas

+1-860-674-8796

Questions? Please give us a call or visit the contact form.
Hi, how can we help?
Contact us!