PUBLISHER: IMARC | PRODUCT CODE: 1077838
PUBLISHER: IMARC | PRODUCT CODE: 1077838
The global private tutoring market reached a value of US$ 96.9 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 162.8 Billion by 2027, exhibiting a CAGR of 8.95% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Private tutoring, or supplemental education, refers to an organized set of instructive activities that are conducted out of school or at other educational institutions. It is offered separately from the mainstream education system with the primary goal of enhancing the academic performance of the students through one-to-one instructions. In can be provided to students of all age groups to improve reading, writing and mathematical skills and learn new languages. It provides a personalized approach and pace to the learners for coping with academics with fewer distractions, enhanced intrinsic motivation and improved performance at school.
Rapid urbanization, along with the emerging trend of microlearning, is one of the key factors driving the growth of the market. There is an increasing preference for personalized and adaptive microlearning as it offers concise and relevant content that addresses the knowledge gap in students. It presents academic content in the form of engaging and interactive quizzes and games in short-term tutoring programs. Furthermore, the widespread adoption of online private tutoring across the globe is also driving the market growth. Owing to the increasing usage of smartphones and tablets and the development of digitized education services, vendors are now developing cost-effective online tutoring programs. This is further facilitated by the rising digitization across the education industry, especially in the developing economies. In line with this, the integration with artificial intelligence (AI), virtual reality (VR) and gamification systems, have made the delivery of course content more convenient, thereby creating a positive outlook for the market. Other factors, including rising expenditure capacities of the consumers, along with increasing academic competition among students, are expected to drive the market in the coming years.