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PUBLISHER: IMARC Services Private Limited | PRODUCT CODE: 1120052

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PUBLISHER: IMARC Services Private Limited | PRODUCT CODE: 1120052

Data Monetization Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

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The global data monetization market size reached US$ 2.5 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 7.1 Billion by 2027, exhibiting a growth rate (CAGR) of 19.4% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

Data monetization refers to the process of identifying, utilizing, and marketing data to generate monetary value. It assists in boosting profitability, reducing operating costs, improving customer experience, and optimizing the use of data, extracting insights for the businesses, customers, and partners. Besides this, data monetization is also used to mitigate risks, create new opportunities for growth and maximize the value of products and services. Consequently, data monetization is gaining immense traction across the globe.

Data monetization is utilized in different organizations for planning, improving collaborations and sharing data amongst internal and external stakeholders. It also plays a vital role in selling services, reducing churn and supporting customer care. Thus, the growing number of business organizations across the globe represents one of the significant factors bolstering the market growth. Besides this, data monetization offers numerous commercial opportunities for business intelligence support, including mobile marketing. Additionally, the introduction of advanced technologies, such as the Internet of Things (IoT), artificial intelligence (AI) and big data, have encouraged companies from different industry verticals to focus on data monetization. Other factors contributing to an increase in the adoption of data monetization include the rising shift towards cloud and cloud-based technology solutions on account of the huge computing and storage power over the physical storage mediums. Apart from this, the rising enterprise data volume, in confluence with the growing awareness about data monetization around the world, is anticipated to fuel the market growth.

Key Market Segmentation:

  • IMARC Group provides an analysis of the key trends in each sub-segment of the global data monetization market report, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on method, organization size and end use.

Breakup by Method:

  • Data as a Service
  • Insight as a Service
  • Analytics-enabled Platform as a Service
  • Embedded Analytics

Breakup by Organization Size:

  • Large Enterprises
  • Small and Medium Enterprises

Breakup by End Use:

  • BFSI
  • E-commerce and Retail
  • IT and Telecommunications
  • Manufacturing
  • Healthcare
  • Energy and Utilities
  • Others

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

Competitive Landscape:

  • The competitive landscape of the industry has also been examined along with the profiles of the key players being 1010DATA (Advance Communication Corp.), Accenture Plc, Adastra Corporation, Comviva (Tech Mahindra), Infosys Limited, International Business Machines Corporation, Monetize Solutions Inc., Optiva Inc., Paxata Inc. (Datarobot Inc.), Reltio, SAP SE, Thales Group and TIBCO Software Inc.

Key Questions Answered in This Report:

  • How has the global data monetization market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global data monetization market?
  • What are the key regional markets?
  • What is the breakup of the market based on the method?
  • What is the breakup of the market based on the organization size?
  • What is the breakup of the market based on the end use?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global data monetization market and who are the key players?
  • What is the degree of competition in the industry?
Product Code: SR0922A162_Report

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Data Monetization Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Method

  • 6.1 Data as a Service
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Insight as a Service
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Analytics-enabled Platform as a Service
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Embedded Analytics
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast

7 Market Breakup by Organization Size

  • 7.1 Large Enterprises
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Small and Medium Enterprises
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by End Use

  • 8.1 BFSI
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 E-commerce and Retail
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 IT and Telecommunications
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Manufacturing
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Healthcare
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast
  • 8.6 Energy and Utilities
    • 8.6.1 Market Trends
    • 8.6.2 Market Forecast
  • 8.7 Others
    • 8.7.1 Market Trends
    • 8.7.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 1010DATA (Advance Communication Corp.)
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
    • 14.3.2 Accenture Plc
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
      • 14.3.2.3 Financials
      • 14.3.2.4 SWOT Analysis
    • 14.3.3 Adastra Corporation
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
    • 14.3.4 Comviva (Tech Mahindra)
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
    • 14.3.5 Infosys Limited
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 International Business Machines Corporation
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
      • 14.3.6.3 Financials
      • 14.3.6.4 SWOT Analysis
    • 14.3.7 Monetize Solutions Inc.
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
    • 14.3.8 Optiva Inc.
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
      • 14.3.8.4 SWOT Analysis
    • 14.3.9 Paxata Inc. (Datarobot Inc.)
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
    • 14.3.10 Reltio
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
    • 14.3.11 SAP SE
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
      • 14.3.11.3 Financials
      • 14.3.11.4 SWOT Analysis
    • 14.3.12 Thales Group
      • 14.3.12.1 Company Overview
      • 14.3.12.2 Product Portfolio
      • 14.3.12.3 Financials
      • 14.3.12.4 SWOT Analysis
    • 14.3.13 TIBCO Software Inc.
      • 14.3.13.1 Company Overview
      • 14.3.13.2 Product Portfolio
      • 14.3.13.3 SWOT Analysis
Product Code: SR0922A162_Report

List of Figures

  • Figure 1: Global: Data Monetization Market: Major Drivers and Challenges
  • Figure 2: Global: Data Monetization Market: Sales Value (in Billion US$), 2016-2021
  • Figure 3: Global: Data Monetization Market Forecast: Sales Value (in Billion US$), 2022-2027
  • Figure 4: Global: Data Monetization Market: Breakup by Method (in %), 2021
  • Figure 5: Global: Data Monetization Market: Breakup by Organization Size (in %), 2021
  • Figure 6: Global: Data Monetization Market: Breakup by End Use (in %), 2021
  • Figure 7: Global: Data Monetization Market: Breakup by Region (in %), 2021
  • Figure 8: Global: Data Monetization (Data as a Service) Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 9: Global: Data Monetization (Data as a Service) Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 10: Global: Data Monetization (Insight as a Service) Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 11: Global: Data Monetization (Insight as a Service) Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 12: Global: Data Monetization (Analytics-enabled Platform as a Service) Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 13: Global: Data Monetization (Analytics-enabled Platform as a Service) Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 14: Global: Data Monetization (Embedded Analytics) Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 15: Global: Data Monetization (Embedded Analytics) Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 16: Global: Data Monetization (Large Enterprises) Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 17: Global: Data Monetization (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 18: Global: Data Monetization (Small and Medium Enterprises) Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 19: Global: Data Monetization (Small and Medium Enterprises) Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 20: Global: Data Monetization (BFSI) Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 21: Global: Data Monetization (BFSI) Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 22: Global: Data Monetization (E-commerce and Retail) Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 23: Global: Data Monetization (E-commerce and Retail) Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 24: Global: Data Monetization (IT and Telecommunications) Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 25: Global: Data Monetization (IT and Telecommunications) Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 26: Global: Data Monetization (Manufacturing) Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 27: Global: Data Monetization (Manufacturing) Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 28: Global: Data Monetization (Healthcare) Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 29: Global: Data Monetization (Healthcare) Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 30: Global: Data Monetization (Energy and Utilities) Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 31: Global: Data Monetization (Energy and Utilities) Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 32: Global: Data Monetization (Other End Uses) Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 33: Global: Data Monetization (Other End Uses) Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 34: North America: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 35: North America: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 36: United States: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 37: United States: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 38: Canada: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 39: Canada: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 40: Asia-Pacific: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 41: Asia-Pacific: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 42: China: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 43: China: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 44: Japan: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 45: Japan: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 46: India: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 47: India: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 48: South Korea: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 49: South Korea: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 50: Australia: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 51: Australia: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 52: Indonesia: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 53: Indonesia: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 54: Others: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 55: Others: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 56: Europe: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 57: Europe: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 58: Germany: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 59: Germany: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 60: France: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 61: France: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 62: United Kingdom: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 63: United Kingdom: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 64: Italy: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 65: Italy: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 66: Spain: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 67: Spain: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 68: Russia: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 69: Russia: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 70: Others: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 71: Others: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 72: Latin America: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 73: Latin America: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 74: Brazil: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 75: Brazil: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 76: Mexico: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 77: Mexico: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 78: Others: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 79: Others: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 80: Middle East and Africa: Data Monetization Market: Sales Value (in Million US$), 2016 & 2021
  • Figure 81: Middle East and Africa: Data Monetization Market: Breakup by Country (in %), 2021
  • Figure 82: Middle East and Africa: Data Monetization Market Forecast: Sales Value (in Million US$), 2022-2027
  • Figure 83: Global: Data Monetization Industry: SWOT Analysis
  • Figure 84: Global: Data Monetization Industry: Value Chain Analysis
  • Figure 85: Global: Data Monetization Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Data Monetization Market: Key Industry Highlights, 2021 and 2027
  • Table 2: Global: Data Monetization Market Forecast: Breakup by Method (in Million US$), 2022-2027
  • Table 3: Global: Data Monetization Market Forecast: Breakup by Organization Size (in Million US$), 2022-2027
  • Table 4: Global: Data Monetization Market Forecast: Breakup by End Use (in Million US$), 2022-2027
  • Table 5: Global: Data Monetization Market Forecast: Breakup by Region (in Million US$), 2022-2027
  • Table 6: Global: Data Monetization Market: Competitive Structure
  • Table 7: Global: Data Monetization Market: Key Players
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