PUBLISHER: TechNavio | PRODUCT CODE: 1067529
PUBLISHER: TechNavio | PRODUCT CODE: 1067529
Technavio has been monitoring the ad spending market and it is poised to grow by $ 342.32 bn during 2022-2026 progressing at a CAGR of 8.75% during the forecast period. Our report on the ad spending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by increase in number of ad-exchange platforms, proliferation of mobile applications, and growth in smartphone and tablet shipments.
The ad spending market analysis includes the type segment and geographic landscape.
Technavio's ad spending market is segmented as below:
By Type
By Geographical Landscape
This study identifies the incorporation of ar in advertising as one of the prime reasons driving the ad spending market growth during the next few years. Also, increase in use of AI as a tool for advertisement and high adoption of programmatic advertising will lead to sizable demand in the market.
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on ad spending market covers the following areas:
Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading ad spending market vendors that include Alphabet Inc., Baidu Inc., Burkhart Advertising Inc., Captivate LLC, Clear Channel Outdoor Holdings Inc., Comcast Corp., Daniel J. Edelman Holdings Inc., Fairway Outdoor LLC, Focus Media Information Technology Co. Ltd., JCDecaux Holding, Meta Platforms Inc., Microsoft Corp., OUTFRONT Media Inc., Publicis Groupe SA, Stroer SE and Co. KGaA, The Interpublic Group of Companies Inc., Twitter Inc., Verizon Communications Inc., WPP Plc, and Omnicom Group Inc. Also, the ad spending market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.