Global gamification market 2024-2028

Description

List of Tables

The gamification market is forecasted to grow by USD 43087.9 mn during 2023-2028, accelerating at a CAGR of 29.52% during the forecast period. The report on the gamification market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing adoption of gamification in e-learning, increasing implementation of customer-centric business model, and increasing applicability of gamification.

Technavio's gamification market is segmented as below:

Market Scope
Base Year	2024
End Year	2028
Series Year	2024-2028
Growth Momentum	Accelerate
YOY 2024	23.94%
CAGR	29.52%
Incremental Value	$43087.9mn

ByApplication

Consumer-driven application
Enterprise-driven application

ByEnd-user

Healthcare
Entertainment
Retail
Education
Others

ByGeography

North America
Europe
APAC
South America
Middle East and Africa

This study identifies the rise in strategic alliances in the global gamification market as one of the prime reasons driving the gamification market growth during the next few years. Also, integration of advanced technologies in gamification solutions and increased integration of social learning and micro-learning will lead to sizable demand in the market.

The report on the gamification market covers the following areas:

Gamification market sizing
Gamification market forecast
Gamification market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading gamification market vendors that include Allen Interactions Inc., Ambition, Aon plc, Axonify Inc., BI WORLDWIDE, Cognizant Technology Solutions Corp., Designing Digitally Inc., Gamification Ltd., Houghton Mifflin Harcourt Co., ImmersionOne Inc., Influitive Corp., Learning Technologies Group Plc, LevelEleven Inc., Microsoft Corp., MPS Ltd., MRCC Group, Paradigm Learning Inc., PUG Interactive Inc., Raydiant Inc., and SAP SE. Also, the gamification market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Product Code: IRTNTR44285

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
2.2 Market characteristics
- Market characteristics analysis
2.3 Value chain analysis
- Value Chain Analysis

3 Market Sizing

3.1 Market definition
- Offerings of companies included in the market definition
3.2 Market segment analysis
- Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ million)
- Data Table on Global - Market size and forecast 2023-2028 ($ million)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global Gamification Market 2018 - 2022
- Historic Market Size - Data Table on Global Gamification Market 2018 - 2022 ($ million)
4.2 Application segment analysis 2018 - 2022
- Historic Market Size - Application Segment 2018 - 2022 ($ million)
4.3 End-user segment analysis 2018 - 2022
- Historic Market Size - End-user Segment 2018 - 2022 ($ million)
4.4 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ million)
4.5 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Application

6.1 Market segments
- Chart on Application - Market share 2023-2028 (%)
- Data Table on Application - Market share 2023-2028 (%)
6.2 Comparison by Application
- Chart on Comparison by Application
- Data Table on Comparison by Application
6.3 Consumer-driven application - Market size and forecast 2023-2028
- Chart on Consumer-driven application - Market size and forecast 2023-2028 ($ million)
- Data Table on Consumer-driven application - Market size and forecast 2023-2028 ($ million)
- Chart on Consumer-driven application - Year-over-year growth 2023-2028 (%)
- Data Table on Consumer-driven application - Year-over-year growth 2023-2028 (%)
6.4 Enterprise-driven application - Market size and forecast 2023-2028
- Chart on Enterprise-driven application - Market size and forecast 2023-2028 ($ million)
- Data Table on Enterprise-driven application - Market size and forecast 2023-2028 ($ million)
- Chart on Enterprise-driven application - Year-over-year growth 2023-2028 (%)
- Data Table on Enterprise-driven application - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Application
- Market opportunity by Application ($ million)
- Data Table on Market opportunity by Application ($ million)

7 Market Segmentation by End-user

7.1 Market segments
- Chart on End-user - Market share 2023-2028 (%)
- Data Table on End-user - Market share 2023-2028 (%)
7.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
7.3 Healthcare - Market size and forecast 2023-2028
- Chart on Healthcare - Market size and forecast 2023-2028 ($ million)
- Data Table on Healthcare - Market size and forecast 2023-2028 ($ million)
- Chart on Healthcare - Year-over-year growth 2023-2028 (%)
- Data Table on Healthcare - Year-over-year growth 2023-2028 (%)
7.4 Entertainment - Market size and forecast 2023-2028
- Chart on Entertainment - Market size and forecast 2023-2028 ($ million)
- Data Table on Entertainment - Market size and forecast 2023-2028 ($ million)
- Chart on Entertainment - Year-over-year growth 2023-2028 (%)
- Data Table on Entertainment - Year-over-year growth 2023-2028 (%)
7.5 Retail - Market size and forecast 2023-2028
- Chart on Retail - Market size and forecast 2023-2028 ($ million)
- Data Table on Retail - Market size and forecast 2023-2028 ($ million)
- Chart on Retail - Year-over-year growth 2023-2028 (%)
- Data Table on Retail - Year-over-year growth 2023-2028 (%)
7.6 Education - Market size and forecast 2023-2028
- Chart on Education - Market size and forecast 2023-2028 ($ million)
- Data Table on Education - Market size and forecast 2023-2028 ($ million)
- Chart on Education - Year-over-year growth 2023-2028 (%)
- Data Table on Education - Year-over-year growth 2023-2028 (%)
7.7 Others - Market size and forecast 2023-2028
- Chart on Others - Market size and forecast 2023-2028 ($ million)
- Data Table on Others - Market size and forecast 2023-2028 ($ million)
- Chart on Others - Year-over-year growth 2023-2028 (%)
- Data Table on Others - Year-over-year growth 2023-2028 (%)
7.8 Market opportunity by End-user
- Market opportunity by End-user ($ million)
- Data Table on Market opportunity by End-user ($ million)

8 Customer Landscape

8.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2023-2028 (%)
- Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
9.3 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ million)
- Data Table on North America - Market size and forecast 2023-2028 ($ million)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
9.4 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ million)
- Data Table on Europe - Market size and forecast 2023-2028 ($ million)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.5 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ million)
- Data Table on APAC - Market size and forecast 2023-2028 ($ million)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.6 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ million)
- Data Table on South America - Market size and forecast 2023-2028 ($ million)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
9.7 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ million)
- Data Table on US - Market size and forecast 2023-2028 ($ million)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ million)
- Data Table on Germany - Market size and forecast 2023-2028 ($ million)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.10 Canada - Market size and forecast 2023-2028
- Chart on Canada - Market size and forecast 2023-2028 ($ million)
- Data Table on Canada - Market size and forecast 2023-2028 ($ million)
- Chart on Canada - Year-over-year growth 2023-2028 (%)
- Data Table on Canada - Year-over-year growth 2023-2028 (%)
9.11 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ million)
- Data Table on China - Market size and forecast 2023-2028 ($ million)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
9.12 UK - Market size and forecast 2023-2028
- Chart on UK - Market size and forecast 2023-2028 ($ million)
- Data Table on UK - Market size and forecast 2023-2028 ($ million)
- Chart on UK - Year-over-year growth 2023-2028 (%)
- Data Table on UK - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ million)
- Data Tables on Market opportunity By Geographical Landscape ($ million)

10 Drivers, Challenges, and Opportunity/Restraints

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
10.4 Market opportunities/restraints

11 Competitive Landscape

11.1 Overview
11.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
11.3 Landscape disruption
- Overview on factors of disruption
11.4 Industry risks
- Impact of key risks on business

12 Competitive Analysis

12.1 Companies profiled
- Companies covered
12.2 Market positioning of companies
- Matrix on companies position and classification
12.3 Allen Interactions Inc.
- Allen Interactions Inc. - Overview
- Allen Interactions Inc. - Product / Service
- Allen Interactions Inc. - Key offerings
12.4 Ambition
- Ambition - Overview
- Ambition - Product / Service
- Ambition - Key offerings
12.5 Axonify Inc.
- Axonify Inc. - Overview
- Axonify Inc. - Product / Service
- Axonify Inc. - Key news
- Axonify Inc. - Key offerings
12.6 BI WORLDWIDE
- BI WORLDWIDE - Overview
- BI WORLDWIDE - Product / Service
- BI WORLDWIDE - Key offerings
12.7 Cognizant Technology Solutions Corp.
- Cognizant Technology Solutions Corp. - Overview
- Cognizant Technology Solutions Corp. - Business segments
- Cognizant Technology Solutions Corp. - Key news
- Cognizant Technology Solutions Corp. - Key offerings
- Cognizant Technology Solutions Corp. - Segment focus
12.8 Designing Digitally Inc.
- Designing Digitally Inc. - Overview
- Designing Digitally Inc. - Product / Service
- Designing Digitally Inc. - Key offerings
12.9 Gamification Ltd.
- Gamification Ltd. - Overview
- Gamification Ltd. - Product / Service
- Gamification Ltd. - Key offerings
12.10 Houghton Mifflin Harcourt Co.
- Houghton Mifflin Harcourt Co. - Overview
- Houghton Mifflin Harcourt Co. - Product / Service
- Houghton Mifflin Harcourt Co. - Key news
- Houghton Mifflin Harcourt Co. - Key offerings
12.11 ImmersionOne Inc.
- ImmersionOne Inc. - Overview
- ImmersionOne Inc. - Product / Service
- ImmersionOne Inc. - Key offerings
12.12 Influitive Corp.
- Influitive Corp. - Overview
- Influitive Corp. - Product / Service
- Influitive Corp. - Key offerings
12.13 Learning Technologies Group Plc
- Learning Technologies Group Plc - Overview
- Learning Technologies Group Plc - Business segments
- Learning Technologies Group Plc - Key offerings
- Learning Technologies Group Plc - Segment focus
12.14 Microsoft Corp.
- Microsoft Corp. - Overview
- Microsoft Corp. - Business segments
- Microsoft Corp. - Key news
- Microsoft Corp. - Key offerings
- Microsoft Corp. - Segment focus
12.15 MPS Ltd.
- MPS Ltd. - Overview
- MPS Ltd. - Business segments
- MPS Ltd. - Key news
- MPS Ltd. - Key offerings
- MPS Ltd. - Segment focus
12.16 MRCC Group
- MRCC Group - Overview
- MRCC Group - Product / Service
- MRCC Group - Key offerings
12.17 Raydiant Inc.
- Raydiant Inc. - Overview
- Raydiant Inc. - Product / Service
- Raydiant Inc. - Key offerings

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
13.3 Currency conversion rates for US$
- Currency conversion rates for US$
13.4 Research methodology
- Research methodology
13.5 Data procurement
- Information sources
13.6 Data validation
- Data validation
13.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
13.8 Data synthesis
- Data synthesis
13.9 360 degree market analysis
- 360 degree market analysis
13.10 List of abbreviations
- List of abbreviations