English Language Training (ELT) Market in China 2022-2026

PUBLISHED: September 1, 2022

PAGES: 120 Pages

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Technavio has been monitoring the English language training (ELT) market in China and it is poised to grow by $70.81 bn during 2022-2026, accelerating at a CAGR of 19.75% during the forecast period. Our report on the English language training (ELT) market in China provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis of the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the rise in the number of international schools.

The English language training (ELT) market in China analysis includes the end-user and product segments.

Technavio's English language training (ELT) market in China is segmented as below:

By End-user

Institutional learners
Individual learners

By Product

Classroom-based
Online
Blended

This study identifies the growing number of elts in tier-2 cities as one of the prime reasons driving the English language training (ELT) market growth in China during the next few years. Also, the radical shift toward specialized forms of English learning and the emergence of gamified and entertaining content will lead to sizable demand in the market.

English language training (ELT) market sizing
English language training (ELT) market forecast
English language training (ELT) market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading English language training (ELT) market vendors in China that include Age of Learning Inc., ALO7 Network Technology Co. Ltd., Berlitz Corp., ChinaEDU Corp., EF Education First Ltd., Enux Education Ltd., italki HK Ltd., Macmillan Education Ltd., Meten Edtechx Education Group Ltd, New Oriental Education and Technology Group Inc., Oxford University Press, Pearson Plc, Puxin Education Technology Group, RISE Education Cayman Ltd., Rosetta Stone Ltd., Swansea University, TAL Education Group, iTutorGroup Ltd., Udemy Inc., and WSE Hong Kong Ltd. Also, the English language training (ELT) market in China analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Product Code: IRTNTR40432

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Country Market Characteristics
Exhibit 04: Executive Summary - Chart on Market Segmentation by End-user
Exhibit 05: Executive Summary - Chart on Market Segmentation by Learning Method
Exhibit 06: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 07: Parent market
Exhibit 08: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 09: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 10: Market segments
3.3 Market size 2021
3.4 Market outlook: Forecast for 2021-2026
Exhibit 11: Chart on China - Market size and forecast 2021-2026 ($ million)
Exhibit 12: Data Table on China - Market size and forecast 2021-2026 ($ million)
Exhibit 13: Chart on China: Year-over-year growth 2021-2026 (%)
Exhibit 14: Data Table on China: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

4.1 Five forces summary
Exhibit 15: Five forces analysis - Comparison between 2021 and 2026
4.2 Bargaining power of buyers
Exhibit 16: Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026
4.3 Bargaining power of suppliers
Exhibit 17: Bargaining power of suppliers - Impact of key factors in 2021 and 2026
4.4 Threat of new entrants
Exhibit 18: Threat of new entrants - Impact of key factors in 2021 and 2026
4.5 Threat of substitutes
Exhibit 19: Threat of substitutes - Impact of key factors in 2021 and 2026
4.6 Threat of rivalry
Exhibit 20: Threat of rivalry - Impact of key factors in 2021 and 2026
4.7 Market condition
Exhibit 21: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by End-user

5.1 Market segments
Exhibit 22: Chart on End-user - Market share 2021-2026 (%)
Exhibit 23: Data Table on End-user - Market share 2021-2026 (%)
5.2 Comparison by End-user
Exhibit 24: Chart on Comparison by End-user
Exhibit 25: Data Table on Comparison by End-user
5.3 Institutional learners - Market size and forecast 2021-2026
Exhibit 26: Chart on Institutional learners - Market size and forecast 2021-2026 ($ million)
Exhibit 27: Data Table on Institutional learners - Market size and forecast 2021-2026 ($ million)
Exhibit 28: Chart on Institutional learners - Year-over-year growth 2021-2026 (%)
Exhibit 29: Data Table on Institutional learners - Year-over-year growth 2021-2026 (%)
5.4 Individual learners - Market size and forecast 2021-2026
Exhibit 30: Chart on Individual learners - Market size and forecast 2021-2026 ($ million)
Exhibit 31: Data Table on Individual learners - Market size and forecast 2021-2026 ($ million)
Exhibit 32: Chart on Individual learners - Year-over-year growth 2021-2026 (%)
Exhibit 33: Data Table on Individual learners - Year-over-year growth 2021-2026 (%)
5.5 Market opportunity by End-user
Exhibit 34: Market opportunity by End-user ($ million)

6 Market Segmentation by Learning Method

6.1 Market segments
Exhibit 35: Chart on Learning Method - Market share 2021-2026 (%)
Exhibit 36: Data Table on Learning Method - Market share 2021-2026 (%)
6.2 Comparison by Learning Method
Exhibit 37: Chart on Comparison by Learning Method
Exhibit 38: Data Table on Comparison by Learning Method
6.3 Classroom-based - Market size and forecast 2021-2026
Exhibit 39: Chart on Classroom-based - Market size and forecast 2021-2026 ($ million)
Exhibit 40: Data Table on Classroom-based - Market size and forecast 2021-2026 ($ million)
Exhibit 41: Chart on Classroom-based - Year-over-year growth 2021-2026 (%)
Exhibit 42: Data Table on Classroom-based - Year-over-year growth 2021-2026 (%)
6.4 Online - Market size and forecast 2021-2026
Exhibit 43: Chart on Online - Market size and forecast 2021-2026 ($ million)
Exhibit 44: Data Table on Online - Market size and forecast 2021-2026 ($ million)
Exhibit 45: Chart on Online - Year-over-year growth 2021-2026 (%)
Exhibit 46: Data Table on Online - Year-over-year growth 2021-2026 (%)
6.5 Blended - Market size and forecast 2021-2026
Exhibit 47: Chart on Blended - Market size and forecast 2021-2026 ($ million)
Exhibit 48: Data Table on Blended - Market size and forecast 2021-2026 ($ million)
Exhibit 49: Chart on Blended - Year-over-year growth 2021-2026 (%)
Exhibit 50: Data Table on Blended - Year-over-year growth 2021-2026 (%)
6.6 Market opportunity by Learning Method
Exhibit 51: Market opportunity by Learning Method ($ million)

7 Customer Landscape

7.1 Customer landscape overview
Exhibit 52: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

8 Drivers, Challenges, and Trends

8.1 Market drivers
8.2 Market challenges
8.3 Impact of drivers and challenges
Exhibit 53: Impact of drivers and challenges in 2021 and 2026
8.4 Market trends

9 Vendor Landscape

9.1 Overview
9.2 Vendor landscape
Exhibit 54: Overview on Criticality of inputs and Factors of differentiation
9.3 Landscape disruption
Exhibit 55: Overview on factors of disruption
9.4 Industry risks
Exhibit 56: Impact of key risks on business

10 Vendor Analysis

10.1 Vendors covered
Exhibit 57: Vendors covered
10.2 Market positioning of vendors
Exhibit 58: Matrix on vendor position and classification
10.3 Berlitz Corp.
Exhibit 59: Berlitz Corp. - Overview
Exhibit 60: Berlitz Corp. - Product / Service
Exhibit 61: Berlitz Corp. - Key offerings
10.4 ChinaEDU Corp.
Exhibit 62: ChinaEDU Corp. - Overview
Exhibit 63: ChinaEDU Corp. - Business segments
Exhibit 64: ChinaEDU Corp. - Key offerings
Exhibit 65: ChinaEDU Corp. - Segment focus
10.5 EF Education First Ltd.
Exhibit 66: EF Education First Ltd. - Overview
Exhibit 67: EF Education First Ltd. - Product / Service
Exhibit 68: EF Education First Ltd. - Key offerings
10.6 italki HK Ltd.
Exhibit 69: italki HK Ltd. - Overview
Exhibit 70: italki HK Ltd. - Product / Service
Exhibit 71: italki HK Ltd. - Key offerings
10.7 New Oriental Education and Technology Group Inc.
Exhibit 72: New Oriental Education and Technology Group Inc. - Overview
Exhibit 73: New Oriental Education and Technology Group Inc. - Business segments
Exhibit 74: New Oriental Education and Technology Group Inc. - Key offerings
Exhibit 75: New Oriental Education and Technology Group Inc. - Segment focus
10.8 Oxford University Press
Exhibit 76: Oxford University Press - Overview
Exhibit 77: Oxford University Press - Business segments
Exhibit 78: Oxford University Press - Key offerings
Exhibit 79: Oxford University Press - Segment focus
10.9 Pearson Plc
Exhibit 80: Pearson Plc - Overview
Exhibit 81: Pearson Plc - Business segments
Exhibit 82: Pearson Plc - Key offerings
Exhibit 83: Pearson Plc - Segment focus
10.10 Puxin Education Technology Group
Exhibit 84: Puxin Education Technology Group - Overview
Exhibit 85: Puxin Education Technology Group - Product / Service
Exhibit 86: Puxin Education Technology Group - Key offerings
10.11 TAL Education Group
Exhibit 87: TAL Education Group - Overview
Exhibit 88: TAL Education Group - Business segments
Exhibit 89: TAL Education Group - Key offerings
Exhibit 90: TAL Education Group - Segment focus
10.12 iTutorGroup Ltd.
Exhibit 91: iTutorGroup Ltd. - Overview
Exhibit 92: iTutorGroup Ltd. - Product / Service
Exhibit 93: iTutorGroup Ltd. - Key offerings

11 Appendix

11.1 Scope of the report
11.2 Inclusions and exclusions checklist
Exhibit 94: Inclusions checklist
Exhibit 95: Exclusions checklist
11.3 Currency conversion rates for US$
Exhibit 96: Currency conversion rates for US$
11.4 Research methodology
Exhibit 97: Research methodology
Exhibit 98: Validation techniques employed for market sizing
Exhibit 99: Information sources
11.5 List of abbreviations
Exhibit 100: List of abbreviations

Product Code: IRTNTR40432

Exhibits:

Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Country Market Characteristics
Exhibits4: Executive Summary - Chart on Market Segmentation by End-user
Exhibits5: Executive Summary - Chart on Market Segmentation by Learning Method
Exhibits6: Executive Summary - Chart on Vendor Market Positioning
Exhibits7: Parent market
Exhibits8: Market Characteristics
Exhibits9: Offerings of vendors included in the market definition
Exhibits10: Market segments
Exhibits11: Chart on China - Market size and forecast 2021-2026 ($ million)
Exhibits12: Data Table on China - Market size and forecast 2021-2026 ($ million)
Exhibits13: Chart on China: Year-over-year growth 2021-2026 (%)
Exhibits14: Data Table on China: Year-over-year growth 2021-2026 (%)
Exhibits15: Five forces analysis - Comparison between 2021 and 2026
Exhibits16: Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026
Exhibits17: Bargaining power of suppliers - Impact of key factors in 2021 and 2026
Exhibits18: Threat of new entrants - Impact of key factors in 2021 and 2026
Exhibits19: Threat of substitutes - Impact of key factors in 2021 and 2026
Exhibits20: Threat of rivalry - Impact of key factors in 2021 and 2026
Exhibits21: Chart on Market condition - Five forces 2021 and 2026
Exhibits22: Chart on End-user - Market share 2021-2026 (%)
Exhibits23: Data Table on End-user - Market share 2021-2026 (%)
Exhibits24: Chart on Comparison by End-user
Exhibits25: Data Table on Comparison by End-user
Exhibits26: Chart on Institutional learners - Market size and forecast 2021-2026 ($ million)
Exhibits27: Data Table on Institutional learners - Market size and forecast 2021-2026 ($ million)
Exhibits28: Chart on Institutional learners - Year-over-year growth 2021-2026 (%)
Exhibits29: Data Table on Institutional learners - Year-over-year growth 2021-2026 (%)
Exhibits30: Chart on Individual learners - Market size and forecast 2021-2026 ($ million)
Exhibits31: Data Table on Individual learners - Market size and forecast 2021-2026 ($ million)
Exhibits32: Chart on Individual learners - Year-over-year growth 2021-2026 (%)
Exhibits33: Data Table on Individual learners - Year-over-year growth 2021-2026 (%)
Exhibits34: Market opportunity by End-user ($ million)
Exhibits35: Chart on Learning Method - Market share 2021-2026 (%)
Exhibits36: Data Table on Learning Method - Market share 2021-2026 (%)
Exhibits37: Chart on Comparison by Learning Method
Exhibits38: Data Table on Comparison by Learning Method
Exhibits39: Chart on Classroom-based - Market size and forecast 2021-2026 ($ million)
Exhibits40: Data Table on Classroom-based - Market size and forecast 2021-2026 ($ million)
Exhibits41: Chart on Classroom-based - Year-over-year growth 2021-2026 (%)
Exhibits42: Data Table on Classroom-based - Year-over-year growth 2021-2026 (%)
Exhibits43: Chart on Online - Market size and forecast 2021-2026 ($ million)
Exhibits44: Data Table on Online - Market size and forecast 2021-2026 ($ million)
Exhibits45: Chart on Online - Year-over-year growth 2021-2026 (%)
Exhibits46: Data Table on Online - Year-over-year growth 2021-2026 (%)
Exhibits47: Chart on Blended - Market size and forecast 2021-2026 ($ million)
Exhibits48: Data Table on Blended - Market size and forecast 2021-2026 ($ million)
Exhibits49: Chart on Blended - Year-over-year growth 2021-2026 (%)
Exhibits50: Data Table on Blended - Year-over-year growth 2021-2026 (%)
Exhibits51: Market opportunity by Learning Method ($ million)
Exhibits52: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits53: Impact of drivers and challenges in 2021 and 2026
Exhibits54: Overview on Criticality of inputs and Factors of differentiation
Exhibits55: Overview on factors of disruption
Exhibits56: Impact of key risks on business
Exhibits57: Vendors covered
Exhibits58: Matrix on vendor position and classification
Exhibits59: Berlitz Corp. - Overview
Exhibits60: Berlitz Corp. - Product / Service
Exhibits61: Berlitz Corp. - Key offerings
Exhibits62: ChinaEDU Corp. - Overview
Exhibits63: ChinaEDU Corp. - Business segments
Exhibits64: ChinaEDU Corp. - Key offerings
Exhibits65: ChinaEDU Corp. - Segment focus
Exhibits66: EF Education First Ltd. - Overview
Exhibits67: EF Education First Ltd. - Product / Service
Exhibits68: EF Education First Ltd. - Key offerings
Exhibits69: italki HK Ltd. - Overview
Exhibits70: italki HK Ltd. - Product / Service
Exhibits71: italki HK Ltd. - Key offerings
Exhibits72: New Oriental Education and Technology Group Inc. - Overview
Exhibits73: New Oriental Education and Technology Group Inc. - Business segments
Exhibits74: New Oriental Education and Technology Group Inc. - Key offerings
Exhibits75: New Oriental Education and Technology Group Inc. - Segment focus
Exhibits76: Oxford University Press - Overview
Exhibits77: Oxford University Press - Business segments
Exhibits78: Oxford University Press - Key offerings
Exhibits79: Oxford University Press - Segment focus
Exhibits80: Pearson Plc - Overview
Exhibits81: Pearson Plc - Business segments
Exhibits82: Pearson Plc - Key offerings
Exhibits83: Pearson Plc - Segment focus
Exhibits84: Puxin Education Technology Group - Overview
Exhibits85: Puxin Education Technology Group - Product / Service
Exhibits86: Puxin Education Technology Group - Key offerings
Exhibits87: TAL Education Group - Overview
Exhibits88: TAL Education Group - Business segments
Exhibits89: TAL Education Group - Key offerings
Exhibits90: TAL Education Group - Segment focus
Exhibits91: iTutorGroup Ltd. - Overview
Exhibits92: iTutorGroup Ltd. - Product / Service
Exhibits93: iTutorGroup Ltd. - Key offerings
Exhibits94: Inclusions checklist
Exhibits95: Exclusions checklist
Exhibits96: Currency conversion rates for US$
Exhibits97: Research methodology
Exhibits98: Validation techniques employed for market sizing
Exhibits99: Information sources
Exhibits100: List of abbreviations