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Market Research Report

Antivirus Software Market in Latin America 2015-2019

Published by TechNavio (Infiniti Research Ltd.) Product code 335105
Published Content info 87 Pages
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Antivirus Software Market in Latin America 2015-2019
Published: July 8, 2015 Content info: 87 Pages
Description

About Antivirus

Antivirus software detects, prevents, and removes malicious programs. It enables real-time scanning of the system memory, OS, and files using signature-based detection methods, heuristic detection methods, and rootkit detection tools to prevent computers from being infected with malware. With increased usage of the Internet, the risk of malware attacks is high. Though antivirus software cannot protect the system from every type of malware attack, it can prevent a significant level of intrusions with the help of real-time scanning.

Technavio's analysts forecast the antivirus software market in Latin America to grow at a CAGR of 7.78% over 2014-2019.

Covered in this Report

In this report, Technavio covers the present scenario and growth prospects of the antivirus software market in Latin America during 2015-2019. To calculate the market size, the analyst considers:

Revenue generated from the sales of antivirus software packages for PCs and mobile devices (includes laptops, netbooks, and MacBook) in Latin America

Revenue generated from the sales of complete security solutions is excluded from the scope of this study

The market is highly fragmented with the presence of several small and large vendors. The report does not include the market share of all vendors; it only presents a list of the key vendors and a corresponding detailed analysis of the same.

The report also discusses the major drivers that influence the growth of the market in Latin America and outlines the challenges faced by vendors and the market at large, as well as the key trends emerging in the market.

Key Vendors

  • Avast Software
  • Anti-Virus Guard Technologies (AVG)
  • ESET
  • Microsoft
  • Symantec

Other Prominent Vendors

  • Bitdefender
  • Fortinet
  • F-Secure
  • G DATA Software
  • McAfee
  • Panda Security
  • PSafe
  • Sophos
  • Wontok

Market Driver

  • Growing Dependency on Internet
  • For a full, detailed list, view our report

Market Challenge

  • Availability of Open-Source Security Solutions
  • For a full, detailed list, view our report

Market Trend

  • Popularity of SaaS-based Security Solutions
  • For a full, detailed list, view our report

Key Questions Answered in this Report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?
Table of Contents
Product Code: IRTNTR6278

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

  • 03.1. Market Overview

04. Market Research Methodology

  • 04.1. Market Research Process
  • 04.2. Research Methodology

05. Introduction

06. Market Traction

07. Market Description

  • 07.1. Types of Threat
    • 07.1.1. Trojan
    • 07.1.2. Virus
    • 07.1.3. Worms
    • 07.1.4. Adware
    • 07.1.5. Phishing
    • 07.1.6. Boot Sector Virus
  • 07.2. iOS and Android Threats on Mobile Devices
  • 07.3. Types of Antivirus Software
  • 07.4. Causes of Computer Viruses
  • 07.5. Need for Antivirus

08. Market Landscape

  • 08.1. Market Overview
  • 08.2. Product Life Cycle Analysis
    • 08.2.1. Product Lifecycle of Antivirus Software in Latin America
  • 08.3. Global Antivirus Software Market
    • 08.3.1. Market Size and Forecast
  • 08.4. Share of Latin America in the Global Antivirus Software Market
  • 08.5. Antivirus Software Market in Latin America
    • 08.5.1. Market Size and Forecast
  • 08.6. Five Forces Analysis

09. Key Leading Countries

  • 09.1. Argentina
  • 09.2. Brazil
  • 09.3. Chile

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Trends and their Impact

17. Vendor Landscape

  • 17.1. Competitive Scenario
  • 17.2. Vendors News Updates
    • 17.2.1. Key News
    • 17.2.2. Mergers and Acquisitions
  • 17.3. List of Key Vendors 2014

18. Description of Major Vendors

  • 18.1. Avast
    • 18.1.1. Product Offerings
  • 18.2. ESET
    • 18.2.1. Product Offerings
  • 18.3. Kaspersky Lab
    • 18.3.1. Product Offerings
  • 18.4. Microsoft
    • 18.4.1. Product Offerings
  • 18.5. Symantec
    • 18.5.1. Product Offerings
  • 18.6. Other Prominent Vendors

19. Key Vendor Analysis

  • 19.1. Avast
    • 19.1.1. Key Facts
    • 19.1.2. Business Overview
    • 19.1.3. Product Segmentation
    • 19.1.4. Business Strategy
    • 19.1.5. Recent Developments
    • 19.1.6. SWOT Analysis
  • 19.2. ESET
    • 19.2.1. Key Facts
    • 19.2.2. Business Overview
    • 19.2.3. Product Segmentation
    • 19.2.4. Geographical Segmentation
    • 19.2.5. Business Strategy
    • 19.2.6. Recent Developments
    • 19.2.7. SWOT Analysis
  • 19.3. Kaspersky Lab
    • 19.3.1. Key Facts
    • 19.3.2. Business Overview
    • 19.3.3. Business Segmentation
    • 19.3.4. Business Strategy
    • 19.3.5. Recent Developments
    • 19.3.6. SWOT Analysis
  • 19.4. Microsoft
    • 19.4.1. Key Facts
    • 19.4.2. Business Overview
    • 19.4.3. Business Segmentation by Revenue 2013
    • 19.4.4. Business Segmentation by Revenue 2012 and 2013
    • 19.4.5. Geographical Segmentation by Revenue 2013
    • 19.4.6. Business Strategy
    • 19.4.7. Recent Developments
    • 19.4.8. SWOT Analysis
  • 19.5. Symantec
    • 19.5.1. Key Facts
    • 19.5.2. Business Overview
    • 19.5.3. Business Segmentation by Revenue 2013
    • 19.5.4. Business Segmentation by Revenue 2013 and 2014
    • 19.5.5. Geographical Segmentation by Revenue 2013
    • 19.5.6. Business Strategy
    • 19.5.7. Recent Developments
    • 19.5.8. SWOT Analysis

20. Other Reports in this Series

List of Exhibits

  • Exhibit 1: Market Research Methodology
  • Exhibit 2: iOS and Android Threats
  • Exhibit 3: Types of Antivirus Software
  • Exhibit 4: Causes of Computer Viruses
  • Exhibit 5: Product Lifecycle of Antivirus Software in Latin America
  • Exhibit 6: Global Antivirus Software Market 2014-2019 ($ billion)
  • Exhibit 7: Share of Latin America in the Global Antivirus Software Market 2014-2019
  • Exhibit 8: Antivirus Software Market in Latin America 2014-2019 ($ billion)
  • Exhibit 9: List of Key Vendors 2014
  • Exhibit 10: Avast: Product Segmentation
  • Exhibit 11: ESET: Product Segmentation
  • Exhibit 12: ESET: Geographical Segmentation
  • Exhibit 13: Kaspersky Lab: Business Segmentation
  • Exhibit 14: Microsoft: Business Segmentation by Revenue 2013
  • Exhibit 15: Microsoft: Business Segmentation by Revenue 2012 and 2013(US$ billion)
  • Exhibit 16: Microsoft: Geographical Segmentation by Revenue 2013
  • Exhibit 17: Symantec: Business Segmentation by Revenue 2013
  • Exhibit 18: Symantec: Business Segmentation by Revenue 2013 and 2014 ($ million)
  • Exhibit 19: Symantec: Geographical Segmentation by Revenue 2013
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