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Market Research Report

Real-Time Bidding Market in the US 2016-2020

Published by TechNavio (Infiniti Research Ltd.) Product code 359339
Published Content info 61 Pages
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Real-Time Bidding Market in the US 2016-2020
Published: May 30, 2016 Content info: 61 Pages
Description

About Real-Time Bidding Market in the US 2016-2020

Media consumption has been on the rise globally because individuals own multiple electronic devices. Increasing disposable income and a burgeoning middle-class population are driving the sales of electronic appliances like smartphones, tablets, televisions, notebooks, and PCs. Increased use of electronic devices and internet penetration has raised the amount of time spent by users watching online videos and thus drives media consumption. For instance, in the US, people spend about 80% of their time on different sources of media such as the internet and mobile devices. These dynamics are rapidly shifting advertising expenditure from traditional media platforms to digital platforms. Advertisers are now allocating bigger budgets for online video advertising to ensure better reach, targeting, transparency, and efficiency.

Technavio's analysts forecast the real-time bidding market in the US to grow at a CAGR of 24.78% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the real-time bidding market in the US for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of online advertisements through RTB.

Technavio's report, Real-Time Bidding Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

  • ONE by AOL
  • BrightRoll
  • SpotXchange
  • Tremor Video
  • TubeMogul

Other Prominent Vendors

  • Adconion Media Group
  • AppNexus
  • Convertro
  • Criteo
  • Darriens Media Exchange
  • Facebook
  • Google
  • Kontera
  • LiveRail
  • Microsoft
  • Platform One
  • Rocket Fuel
  • Rubicon Project
  • StickyADS.tv
  • TobeMogul

Market driver

  • Improved targeting of audience
  • For a full, detailed list, view our report

Market challenge

  • Low transparency in market
  • For a full, detailed list, view our report

Market trend

  • Shift of RTB advertisements to mobile web
  • For a full, detailed list, view our report

Key questions answered in this report

  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Table of Contents
Product Code: IRTNTR9609

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Definitions
  • Base year
  • Vendor segmentation

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Benefits of RTB
  • RTB process

PART 06: Revenue flow in RTB market

PART 07: RTB versus TV advertising

  • Market size and forecast
  • Five forces analysis

PART 08: Market segmentation by type of auction

  • US RTB market segmentation by type of auction
  • Open auction market in US
  • Invitation-only auction market in US
  • Market attractiveness by type of auction

PART 09: Market segmentation by type of ad

  • US RTB market segmentation by type of ad
  • RTB image ad market in US
  • RTB video ad market in US
  • Market attractiveness by type of ad

PART 10: Market segmentation by device

  • US RTB market segmentation by device
  • US RTB market by mobile device
  • US RTB market by desktop device
  • Market attractiveness by type of device

PART 11: Market segmentation by application

  • US mobile RTB market segmentation by application

PART 12: Buying criterion

PART 13: Market drivers

PART 14: Impact of drivers

PART 15: Market challenges

PART 16: Impact of drivers and challenges

PART 17: Market trends

PART 18: Vendor landscape

  • Competitive scenario
  • Other prominent vendors

PART 19: Appendix

  • List of abbreviation

PART 20: Explore Technavio

List of Exhibits

  • Exhibit 01: Market segmentation of RTB market in US
  • Exhibit 02: RTB process
  • Exhibit 03: Financial transactions in RTB market
  • Exhibit 04: Advertising segmentation of top companies in 2014
  • Exhibit 05: Growth rate of companies in terms of net income in 2013 and 2014
  • Exhibit 06: Ratio of RTB spending/TV ad spending and growth rate
  • Exhibit 07: Linear regression representing best-fit straight line for data points
  • Exhibit 08: RTB market in US 2015-2020 ($ billions)
  • Exhibit 09: Valuation of vendors in terms of its IPO price in 2014
  • Exhibit 10: Five forces analysis
  • Exhibit 11: US RTB market segmentation by type of auction in 2015
  • Exhibit 12: Features of open auction and invitation-only auction
  • Exhibit 13: US RTB market segmentation by type of auction in 2020
  • Exhibit 14: US RTB market segmentation by open auction in 2015
  • Exhibit 15: US RTB market segmentation by invitation-only auction in 2015
  • Exhibit 16: Market attractiveness of US RTB market by type of auction 2016-2020
  • Exhibit 17: US RTB market segmentation by type of ad 2015
  • Exhibit 18: US RTB market segmentation by type of ad 2020
  • Exhibit 19: US RTB market segmentation by image ads 2015-2020 ($ billions)
  • Exhibit 20: US RTB market segmentation by video ads 2015-2020 ($ billions)
  • Exhibit 21: Market attractiveness of US RTB market by type of auction 2016-2020
  • Exhibit 22: US RTB market segmentation by device 2015
  • Exhibit 23: US RTB market segmentation by device in 2020
  • Exhibit 24: US RTB market segmentation by mobile device 2015-2020 ($ billions)
  • Exhibit 25: Market share of media consumption in US 2012-2015
  • Exhibit 26: US RTB market segmentation by desktop device 2015-2020 ($ billions)
  • Exhibit 27: Market attractiveness of US RTB market by type of device 2016-2020
  • Exhibit 28: US mobile RTB market segmentation by application 2015
  • Exhibit 29: Impact of drivers
  • Exhibit 30: Impact of drivers
  • Exhibit 31: Impact of drivers and challenges
  • Exhibit 32: Programmatic advertising in mobile web vs. mobile applications 2014 and 2015
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