Market Research Report
Real-Time Bidding Market in the US 2016-2020
|Published by||TechNavio (Infiniti Research Ltd.)||Product code||359339|
|Published||Content info||61 Pages
Delivery time: 1-2 business days
|Real-Time Bidding Market in the US 2016-2020|
|Published: May 30, 2016||Content info: 61 Pages||
Media consumption has been on the rise globally because individuals own multiple electronic devices. Increasing disposable income and a burgeoning middle-class population are driving the sales of electronic appliances like smartphones, tablets, televisions, notebooks, and PCs. Increased use of electronic devices and internet penetration has raised the amount of time spent by users watching online videos and thus drives media consumption. For instance, in the US, people spend about 80% of their time on different sources of media such as the internet and mobile devices. These dynamics are rapidly shifting advertising expenditure from traditional media platforms to digital platforms. Advertisers are now allocating bigger budgets for online video advertising to ensure better reach, targeting, transparency, and efficiency.
Technavio's analysts forecast the real-time bidding market in the US to grow at a CAGR of 24.78% during the period 2016-2020.
The report covers the present scenario and the growth prospects of the real-time bidding market in the US for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of online advertisements through RTB.
Technavio's report, Real-Time Bidding Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
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