Global Smart Toys Market 2022-2026

Description

List of Tables

Technavio has been monitoring the smart toys market and it is poised to grow by $ 4.27 bn during 2022-2026, decelerating at a CAGR of 11.5% during the forecast period. Our report on the smart toys market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the adoption of STEM toys for children's skills enhancement, rising awareness for character-based smart toys, and increasing personal disposable income and rising middle-class population.

The smart toys market analysis includes technology and distribution channel segments and geographic landscape.

Technavio's smart toys market is segmented as below:

By Technology

Wi-Fi
Bluetooth
Others

By Distribution Channel

Offline
Online

By Geographical Landscape

North America
Europe
APAC
Middle East and Africa
South America

This study identifies the emergence of 3D printing as one of the prime reasons driving the smart toys market growth during the next few years. Also, the advent of battery-free smart toys and the use of AR in toys will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on smart toys market covers the following areas:

Smart toys market sizing
Smart toys market forecast
Smart toys market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading smart toys market vendors that include Activision Blizzard Inc., Digital Dream Labs, Genesis, geobra Brandstatter Stiftung and Co. KG, Hasbro Inc., Innovation First International Inc., LEGO System AS, Makeblock Co. Ltd., Mattel Inc., Miko, Ozobot and Evollve Inc., Primo Toys, Silverlit Toys Manufactory Ltd., Sony Group Corp., Sphero Inc., Spin Master Corp., Ubtech Robotics Inc., VTech Holdings Ltd., WowWee Group Ltd., and ZURU Inc. Also, the smart toys market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Product Code: IRTNTR44886

1 Executive Summary

1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by Technology
Exhibit 06: Executive Summary - Chart on Market Segmentation by Distribution Channel
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2021
3.4 Market outlook: Forecast for 2021-2026
Exhibit 14: Chart on Global - Market size and forecast 2021-2026 ($ million)
Exhibit 15: Data Table on Global - Market size and forecast 2021-2026 ($ million)
Exhibit 16: Chart on Global Market: Year-over-year growth 2021-2026 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

4.1 Five forces summary
Exhibit 18: Five forces analysis - Comparison between2021 and 2026
4.2 Bargaining power of buyers
Exhibit 19: Chart on Bargaining power of buyers - Impact of key factors 2021 and 2026
4.3 Bargaining power of suppliers
Exhibit 20: Bargaining power of suppliers - Impact of key factors in 2021 and 2026
4.4 Threat of new entrants
Exhibit 21: Threat of new entrants - Impact of key factors in 2021 and 2026
4.5 Threat of substitutes
Exhibit 22: Threat of substitutes - Impact of key factors in 2021 and 2026
4.6 Threat of rivalry
Exhibit 23: Threat of rivalry - Impact of key factors in 2021 and 2026
4.7 Market condition
Exhibit 24: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Technology

5.1 Market segments
Exhibit 25: Chart on Technology - Market share 2021-2026 (%)
Exhibit 26: Data Table on Technology - Market share 2021-2026 (%)
5.2 Comparison by Technology
Exhibit 27: Chart on Comparison by Technology
Exhibit 28: Data Table on Comparison by Technology
5.3 Wi-Fi - Market size and forecast 2021-2026
Exhibit 29: Chart on Wi-Fi - Market size and forecast 2021-2026 ($ million)
Exhibit 30: Data Table on Wi-Fi - Market size and forecast 2021-2026 ($ million)
Exhibit 31: Chart on Wi-Fi - Year-over-year growth 2021-2026 (%)
Exhibit 32: Data Table on Wi-Fi - Year-over-year growth 2021-2026 (%)
5.4 Bluetooth - Market size and forecast 2021-2026
Exhibit 33: Chart on Bluetooth - Market size and forecast 2021-2026 ($ million)
Exhibit 34: Data Table on Bluetooth - Market size and forecast 2021-2026 ($ million)
Exhibit 35: Chart on Bluetooth - Year-over-year growth 2021-2026 (%)
Exhibit 36: Data Table on Bluetooth - Year-over-year growth 2021-2026 (%)
5.5 Others - Market size and forecast 2021-2026
Exhibit 37: Chart on Others - Market size and forecast 2021-2026 ($ million)
Exhibit 38: Data Table on Others - Market size and forecast 2021-2026 ($ million)
Exhibit 39: Chart on Others - Year-over-year growth 2021-2026 (%)
Exhibit 40: Data Table on Others - Year-over-year growth 2021-2026 (%)
5.6 Market opportunity by Technology
Exhibit 41: Market opportunity by Technology ($ million)

6 Market Segmentation by Distribution Channel

6.1 Market segments
Exhibit 42: Chart on Distribution Channel - Market share 2021-2026 (%)
Exhibit 43: Data Table on Distribution Channel - Market share 2021-2026 (%)
6.2 Comparison by Distribution Channel
Exhibit 44: Chart on Comparison by Distribution Channel
Exhibit 45: Data Table on Comparison by Distribution Channel
6.3 Offline - Market size and forecast 2021-2026
Exhibit 46: Chart on Offline - Market size and forecast 2021-2026 ($ million)
Exhibit 47: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
Exhibit 48: Chart on Offline - Year-over-year growth 2021-2026 (%)
Exhibit 49: Data Table on Offline - Year-over-year growth 2021-2026 (%)
6.4 Online - Market size and forecast 2021-2026
Exhibit 50: Chart on Online - Market size and forecast 2021-2026 ($ million)
Exhibit 51: Data Table on Online - Market size and forecast 2021-2026 ($ million)
Exhibit 52: Chart on Online - Year-over-year growth 2021-2026 (%)
Exhibit 53: Data Table on Online - Year-over-year growth 2021-2026 (%)
6.5 Market opportunity by Distribution Channel
Exhibit 54: Market opportunity by Distribution Channel ($ million)

7 Customer Landscape

7.1 Customer landscape overview
Exhibit 55: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

8 Geographic Landscape

8.1 Geographic segmentation
Exhibit 56: Chart on Market share By Geographical Landscape 2021-2026 (%)
Exhibit 57: Data Table on Market share By Geographical Landscape 2021-2026 (%)
8.2 Geographic comparison
Exhibit 58: Chart on Geographic comparison
Exhibit 59: Data Table on Geographic comparison
8.3 North America - Market size and forecast 2021-2026
Exhibit 60: Chart on North America - Market size and forecast 2021-2026 ($ million)
Exhibit 61: Data Table on North America - Market size and forecast 2021-2026 ($ million)
Exhibit 62: Chart on North America - Year-over-year growth 2021-2026 (%)
Exhibit 63: Data Table on North America - Year-over-year growth 2021-2026 (%)
8.4 Europe - Market size and forecast 2021-2026
Exhibit 64: Chart on Europe - Market size and forecast 2021-2026 ($ million)
Exhibit 65: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
Exhibit 66: Chart on Europe - Year-over-year growth 2021-2026 (%)
Exhibit 67: Data Table on Europe - Year-over-year growth 2021-2026 (%)
8.5 APAC - Market size and forecast 2021-2026
Exhibit 68: Chart on APAC - Market size and forecast 2021-2026 ($ million)
Exhibit 69: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
Exhibit 70: Chart on APAC - Year-over-year growth 2021-2026 (%)
Exhibit 71: Data Table on APAC - Year-over-year growth 2021-2026 (%)
8.6 Middle East and Africa - Market size and forecast 2021-2026
Exhibit 72: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
Exhibit 73: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
Exhibit 74: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
Exhibit 75: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
8.7 South America - Market size and forecast 2021-2026
Exhibit 76: Chart on South America - Market size and forecast 2021-2026 ($ million)
Exhibit 77: Data Table on South America - Market size and forecast 2021-2026 ($ million)
Exhibit 78: Chart on South America - Year-over-year growth 2021-2026 (%)
Exhibit 79: Data Table on South America - Year-over-year growth 2021-2026 (%)
8.8 US - Market size and forecast 2021-2026
Exhibit 80: Chart on US - Market size and forecast 2021-2026 ($ million)
Exhibit 81: Data Table on US - Market size and forecast 2021-2026 ($ million)
Exhibit 82: Chart on US - Year-over-year growth 2021-2026 (%)
Exhibit 83: Data Table on US - Year-over-year growth 2021-2026 (%)
8.9 China - Market size and forecast 2021-2026
Exhibit 84: Chart on China - Market size and forecast 2021-2026 ($ million)
Exhibit 85: Data Table on China - Market size and forecast 2021-2026 ($ million)
Exhibit 86: Chart on China - Year-over-year growth 2021-2026 (%)
Exhibit 87: Data Table on China - Year-over-year growth 2021-2026 (%)
8.10 Japan - Market size and forecast 2021-2026
Exhibit 88: Chart on Japan - Market size and forecast 2021-2026 ($ million)
Exhibit 89: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
Exhibit 90: Chart on Japan - Year-over-year growth 2021-2026 (%)
Exhibit 91: Data Table on Japan - Year-over-year growth 2021-2026 (%)
8.11 UK - Market size and forecast 2021-2026
Exhibit 92: Chart on UK - Market size and forecast 2021-2026 ($ million)
Exhibit 93: Data Table on UK - Market size and forecast 2021-2026 ($ million)
Exhibit 94: Chart on UK - Year-over-year growth 2021-2026 (%)
Exhibit 95: Data Table on UK - Year-over-year growth 2021-2026 (%)
8.12 Germany - Market size and forecast 2021-2026
Exhibit 96: Chart on Germany - Market size and forecast 2021-2026 ($ million)
Exhibit 97: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
Exhibit 98: Chart on Germany - Year-over-year growth 2021-2026 (%)
Exhibit 99: Data Table on Germany - Year-over-year growth 2021-2026 (%)
8.13 Market opportunity By Geographical Landscape
Exhibit 100: Market opportunity By Geographical Landscape ($ million)

9 Drivers, Challenges, and Trends

9.1 Market drivers
9.2 Market challenges
9.3 Impact of drivers and challenges
Exhibit 101: Impact of drivers and challenges in 2021 and 2026
9.4 Market trends

10 Vendor Landscape

10.1 Overview
10.2 Vendor landscape
Exhibit 102: Overview on Criticality of inputs and Factors of differentiation
10.3 Landscape disruption
Exhibit 103: Overview on factors of disruption
10.4 Industry risks
Exhibit 104: Impact of key risks on business

11 Vendor Analysis

11.1 Vendors covered
Exhibit 105: Vendors covered
11.2 Market positioning of vendors
Exhibit 106: Matrix on vendor position and classification
11.3 Activision Blizzard Inc.
Exhibit 107: Activision Blizzard Inc. - Overview
Exhibit 108: Activision Blizzard Inc. - Business segments
Exhibit 109: Activision Blizzard Inc. - Key offerings
Exhibit 110: Activision Blizzard Inc. - Segment focus
11.4 Hasbro Inc.
Exhibit 111: Hasbro Inc. - Overview
Exhibit 112: Hasbro Inc. - Business segments
Exhibit 113: Hasbro Inc. - Key news
Exhibit 114: Hasbro Inc. - Key offerings
Exhibit 115: Hasbro Inc. - Segment focus
11.5 LEGO System AS
Exhibit 116: LEGO System AS - Overview
Exhibit 117: LEGO System AS - Product / Service
Exhibit 118: LEGO System AS - Key news
Exhibit 119: LEGO System AS - Key offerings
11.6 Makeblock Co. Ltd.
Exhibit 120: Makeblock Co. Ltd. - Overview
Exhibit 121: Makeblock Co. Ltd. - Product / Service
Exhibit 122: Makeblock Co. Ltd. - Key offerings
11.7 Mattel Inc.
Exhibit 123: Mattel Inc. - Overview
Exhibit 124: Mattel Inc. - Business segments
Exhibit 125: Mattel Inc. - Key news
Exhibit 126: Mattel Inc. - Key offerings
Exhibit 127: Mattel Inc. - Segment focus
11.8 Silverlit Toys Manufactory Ltd.
Exhibit 128: Silverlit Toys Manufactory Ltd. - Overview
Exhibit 129: Silverlit Toys Manufactory Ltd. - Product / Service
Exhibit 130: Silverlit Toys Manufactory Ltd. - Key offerings
11.9 Sony Group Corp.
Exhibit 131: Sony Group Corp. - Overview
Exhibit 132: Sony Group Corp. - Business segments
Exhibit 133: Sony Group Corp. - Key news
Exhibit 134: Sony Group Corp. - Key offerings
Exhibit 135: Sony Group Corp. - Segment focus
11.10 Spin Master Corp.
Exhibit 136: Spin Master Corp. - Overview
Exhibit 137: Spin Master Corp. - Business segments
Exhibit 138: Spin Master Corp. - Key offerings
Exhibit 139: Spin Master Corp. - Segment focus
11.11 Ubtech Robotics Inc.
Exhibit 140: Ubtech Robotics Inc. - Overview
Exhibit 141: Ubtech Robotics Inc. - Product / Service
Exhibit 142: Ubtech Robotics Inc. - Key offerings
11.12 VTech Holdings Ltd.
Exhibit 143: VTech Holdings Ltd. - Overview
Exhibit 144: VTech Holdings Ltd. - Business segments
Exhibit 145: VTech Holdings Ltd. - Key offerings
Exhibit 146: VTech Holdings Ltd. - Segment focus

12 Appendix

12.1 Scope of the report
12.2 Inclusions and exclusions checklist
Exhibit 147: Inclusions checklist
Exhibit 148: Exclusions checklist
12.3 Currency conversion rates for US$
Exhibit 149: Currency conversion rates for US$
12.4 Research methodology
Exhibit 150: Research methodology
Exhibit 151: Validation techniques employed for market sizing
Exhibit 152: Information sources
12.5 List of abbreviations
Exhibit 153: List of abbreviations