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Market Research Report

Global Tequila Market Forecast 2021-2028

Published by Inkwood Research Product code 1018687
Published Content info 210 Pages
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Global Tequila Market Forecast 2021-2028
Published: July 19, 2021 Content info: 210 Pages
Description

KEY FINDINGS

The global tequila market is set to grow with a CAGR of 4.32% over the forecasted period of 2021 to 2028. The market growth is linked to chief factors such as the increased demand for premium tequila, product innovations, and the perception of tequila as a healthier drink.

MARKET INSIGHTS

Tequila is made from the blue agave plant found in Mexico. Agave can be grown only in Jalisco, Tamaulipas, Nayarit, Michoacan, as well as Guanajuato. However, blue agave is grown only in the Jalisco state of Mexico, utilized to prepare 100% tequila. The two primary categories of tequila include Mixted (Mixto) and 100% de agave.

Several people across Europe, North America, and the Asia-Pacific are attempting to curb their alcohol consumption or stop it entirely, owing to health concerns. However, tequila has relatively lesser sugar and calories compared to similar liquors, thereby making it a fairly healthier option. The low calorie and carbohydrate content of tequila has made it particularly popular among health-conscious individuals. Besides, it does not cut alcohol entirely from their diets, as well. The beverage is also gluten-free and compatible with popular diets such as keto. Hence, the perception of tequila as a healthier drink plays an important role in propelling market growth.

REGIONAL INSIGHTS

The global tequila market growth evaluation entails the assessment of North America, the Asia-Pacific, Europe, and the Rest of World. The Asia-Pacific is set to be the fastest-growing region across the global market due to key drivers, including the surging population, the rise in disposable incomes, premiumization, the increasing adoption of western culture, and lifestyle changes.

COMPETITIVE INSIGHTS

Companies with undifferentiated products and more extensive product portfolios generate intense competition within the global tequila market. While firms spend millions of dollars on expanding their facilities, the substantial investments in the research and development (R&D) department further amplify the competition. Besides, some companies are also acquiring smaller companies in order to create larger product portfolios.

Some of the leading enterprises operating in the market are: Brown-Forman Corporation, Jose Cuervo (Becle SAB De CV), Bacardi & Co Ltd, etc.

Our report offerings include:

  • Explore key findings of the overall market
  • Strategic breakdown of market dynamics (Drivers, Restraints, Opportunities, Challenges)
  • Market forecasts for a minimum of 9 years, along with 3 years of historical data for all segments, sub-segments, and regions
  • Market Segmentation cater to a thorough assessment of key segments with their market estimations
  • Geographical Analysis: Assessments of the mentioned regions and country-level segments with their market share
  • Key analytics: Porter's Five Forces Analysis, Vendor Landscape, Opportunity Matrix, Key Buying Criteria, etc.
  • Competitive landscape is the theoretical explanation of the key companies based on factors, market share, etc.
  • Company profiling: A detailed company overview, product/services offered, SCOT analysis, and recent strategic developments
Table of Contents
Product Code: 39049

TABLE OF CONTENTS

1. RESEARCH SCOPE & METHODOLOGY

  • 1.1. STUDY OBJECTIVES
  • 1.2. SCOPE OF STUDY
  • 1.3. METHODOLOGY
  • 1.4. ASSUMPTIONS & LIMITATIONS

2. EXECUTIVE SUMMARY

  • 2.1. MARKET SIZE & ESTIMATES
  • 2.2. MARKET OVERVIEW

3. MARKET DYNAMICS

  • 3.1. KEY DRIVERS
    • 3.1.1. DEMAND FOR PREMIUM TEQUILA
    • 3.1.2. PRODUCT INNOVATIONS
    • 3.1.3. PERCEIVED AS HEALTHIER DRINK
  • 3.2. KEY RESTRAINTS
    • 3.2.1. GEOGRAPHICALLY CONSTRAINED TO MEXICO AND NORTH AMERICA
    • 3.2.2. CONCERNS RELATED TO RAW MATERIALS
    • 3.2.3. CAMPAIGNS AGAINST ALCOHOL CONSUMPTION

4. KEY ANALYTICS

  • 4.1. IMPACT OF COVID-19 ON TEQUILA MARKET
  • 4.2. KEY MARKET TRENDS
  • 4.3. PORTER'S FIVE FORCES ANALYSIS
    • 4.3.1. BUYERS POWER
    • 4.3.2. SUPPLIERS POWER
    • 4.3.3. SUBSTITUTION
    • 4.3.4. NEW ENTRANTS
    • 4.3.5. INDUSTRY RIVALRY
  • 4.4. OPPORTUNITY MATRIX
  • 4.5. VENDOR LANDSCAPE

5. MARKET BY TYPE

  • 5.1. VALUE
  • 5.2. PREMIUM
  • 5.3. SUPER-PREMIUM
  • 5.4. HIGH-END PREMIUM

6. MARKET BY DISTRIBUTION CHANNELS

  • 6.1. SUPERMARKETS & HYPERMARKETS
  • 6.2. LIQUOR SPECIALIST STORES
  • 6.3. ONLINE RETAILING
  • 6.4. OTHER DISTRIBUTION CHANNELS

7. GEOGRAPHICAL ANALYSIS

  • 7.1. NORTH AMERICA
    • 7.1.1. MARKET SIZE & ESTIMATES
    • 7.1.2. KEY DRIVERS
    • 7.1.3. KEY CHALLENGES
    • 7.1.4. KEY PLAYERS
    • 7.1.5. COUNTRY ANALYSIS
      • 7.1.5.1. UNITED STATES
      • 7.1.5.2. CANADA
  • 7.2. EUROPE
    • 7.2.1. MARKET SIZE & ESTIMATES
    • 7.2.2. KEY DRIVERS
    • 7.2.3. KEY CHALLENGES
    • 7.2.4. KEY PLAYERS
    • 7.2.5. COUNTRY ANALYSIS
      • 7.2.5.1. UNITED KINGDOM
      • 7.2.5.2. GERMANY
      • 7.2.5.3. FRANCE
      • 7.2.5.4. ITALY
      • 7.2.5.5. RUSSIA
      • 7.2.5.6. BELGIUM
      • 7.2.5.7. POLAND
      • 7.2.5.8. REST OF EUROPE
  • 7.3. ASIA-PACIFIC
    • 7.3.1. MARKET SIZE & ESTIMATES
    • 7.3.2. KEY DRIVERS
    • 7.3.3. KEY CHALLENGES
    • 7.3.4. KEY PLAYERS
    • 7.3.5. COUNTRY ANALYSIS
      • 7.3.5.1. CHINA
      • 7.3.5.2. JAPAN
      • 7.3.5.3. INDIA
      • 7.3.5.4. SOUTH KOREA
      • 7.3.5.5. INDONESIA
      • 7.3.5.6. THAILAND
      • 7.3.5.7. VIETNAM
      • 7.3.5.8. AUSTRALIA & NEW ZEALAND
      • 7.3.5.9. REST OF ASIA-PACIFIC
  • 7.4. REST OF THE WORLD
    • 7.4.1. MARKET SIZE & ESTIMATES
    • 7.4.2. KEY DRIVERS
    • 7.4.3. KEY CHALLENGES
    • 7.4.4. REGIONAL ANALYSIS
      • 7.4.4.1. LATIN AMERICA
      • 7.4.4.2. MIDDLE EAST & AFRICA

8. COMPETITIVE LANDSCAPE

  • 8.1. KEY STRATEGIC DEVELOPMENTS
    • 8.1.1. MERGERS & ACQUISITIONS
    • 8.1.2. PRODUCT LAUNCHES & DEVELOPMENTS
    • 8.1.3. PARTNERSHIPS & AGREEMENTS
    • 8.1.4. BUSINESS EXPANSIONS
  • 8.2. COMPANY PROFILES
    • 8.2.1. ANHEUSER-BUSCH INBEV
    • 8.2.2. ASAHI GROUP HOLDINGS LTD
    • 8.2.3. BACARDI & CO LTD (PATRON TEQUILA)
    • 8.2.4. BEAM SUNTORY INC
    • 8.2.5. BROWN-FORMAN CORPORATION
    • 8.2.6. CONSTELLATION BRANDS
    • 8.2.7. DIAGEO PLC (CASAMIGOS TEQUILA)
    • 8.2.8. E. & J. GALLO WINERY INC
    • 8.2.9. JOSE CUERVO (BECLE SAB DE CV)
    • 8.2.10. LA MARTINIQUAISE
    • 8.2.11. LUXCO INC
    • 8.2.12. PERNOD RICARD SA
    • 8.2.13. SAZERAC COMPANY INC
    • 8.2.14. TEQUILA CENTINELA

LIST OF TABLES

  • TABLE 1: MARKET SNAPSHOT - TEQUILA
  • TABLE 2: GLOBAL TEQUILA MARKET, BY TYPE, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)
  • TABLE 3: GLOBAL TEQUILA MARKET, BY TYPE, FORECAST YEARS, 2021-2028 (IN $ MILLION)
  • TABLE 4: GLOBAL VALUE MARKET, BY REGION, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)
  • TABLE 5: GLOBAL VALUE MARKET, BY REGION, FORECAST YEARS, 2021-2028 (IN $ MILLION)
  • TABLE 6: GLOBAL PREMIUM MARKET, BY REGION, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)
  • TABLE 7: GLOBAL PREMIUM MARKET, BY REGION, FORECAST YEARS, 2021-2028 (IN $ MILLION)
  • TABLE 8: GLOBAL SUPER-PREMIUM MARKET, BY REGION, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)
  • TABLE 9: GLOBAL SUPER-PREMIUM MARKET, BY REGION, FORECAST YEARS, 2021-2028 (IN $ MILLION)
  • TABLE 10: GLOBAL HIGH-END PREMIUM MARKET, BY REGION, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)
  • TABLE 11: GLOBAL HIGH-END PREMIUM MARKET, BY REGION, FORECAST YEARS, 2021-2028 (IN $ MILLION)
  • TABLE 12: GLOBAL TEQUILA MARKET, BY DISTRIBUTION CHANNELS, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)
  • TABLE 13: GLOBAL TEQUILA MARKET, BY DISTRIBUTION CHANNELS, FORECAST YEARS, 2021-2028 (IN $ MILLION)
  • TABLE 14: GLOBAL SUPERMARKETS & HYPERMARKETS MARKET, BY REGION, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)
  • TABLE 15: GLOBAL SUPERMARKETS & HYPERMARKETS MARKET, BY REGION, FORECAST YEARS, 2021-2028 (IN $ MILLION)
  • TABLE 16: GLOBAL LIQUOR SPECIALIST STORES MARKET, BY REGION, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)
  • TABLE 17: GLOBAL LIQUOR SPECIALIST STORES MARKET, BY REGION, FORECAST YEARS, 2021-2028 (IN $ MILLION)
  • TABLE 18: GLOBAL ONLINE RETAILING MARKET, BY REGION, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)
  • TABLE 19: GLOBAL ONLINE RETAILING MARKET, BY REGION, FORECAST YEARS, 2021-2028 (IN $ MILLION)
  • TABLE 20: GLOBAL OTHER DISTRIBUTION CHANNELS MARKET, BY REGION, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)
  • TABLE 21: GLOBAL OTHER DISTRIBUTION CHANNELS MARKET, BY REGION, FORECAST YEARS, 2021-2028 (IN $ MILLION)
  • TABLE 22: GLOBAL TEQUILA MARKET, BY GEOGRAPHY, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)
  • TABLE 23: GLOBAL TEQUILA MARKET, BY GEOGRAPHY, FORECAST YEARS, 2021-2028 (IN $ MILLION)
  • TABLE 24: NORTH AMERICA TEQUILA MARKET, BY COUNTRY, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)
  • TABLE 25: NORTH AMERICA TEQUILA MARKET, BY COUNTRY, FORECAST YEARS, 2021-2028 (IN $ MILLION)
  • TABLE 26: KEY PLAYERS IN NORTH AMERICA TEQUILA MARKET
  • TABLE 27: EUROPE TEQUILA MARKET, BY COUNTRY, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)
  • TABLE 28: EUROPE TEQUILA MARKET, BY COUNTRY, FORECAST YEARS, 2021-2028 (IN $ MILLION)
  • TABLE 29: KEY PLAYERS IN EUROPE TEQUILA MARKET
  • TABLE 30: TOP TEQUILA BUYERS IN BELGIUM
  • TABLE 31: ASIA-PACIFIC TEQUILA MARKET, BY COUNTRY, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)
  • TABLE 32: ASIA-PACIFIC TEQUILA MARKET, BY COUNTRY, FORECAST YEARS, 2021-2028 (IN $ MILLION)
  • TABLE 33: KEY PLAYERS IN ASIA-PACIFIC TEQUILA MARKET
  • TABLE 34: REST OF THE WORLD TEQUILA MARKET, BY REGION, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)
  • TABLE 35: REST OF THE WORLD TEQUILA MARKET, BY REGION, FORECAST YEARS, 2021-2028 (IN $ MILLION)
  • TABLE 36: KEY PLAYERS IN REST OF THE WORLD TEQUILA MARKET
  • TABLE 37: MEXICO'S EXPORTS OF TEQUILA FROM 2016-2020 (IN MILLION LITERS)
  • TABLE 38: LIST OF MERGERS & ACQUISITIONS
  • TABLE 39: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS
  • TABLE 40: LIST OF PARTNERSHIPS & AGREEMENTS
  • TABLE 41: LIST OF BUSINESS EXPANSIONS

LIST OF FIGURES

  • FIGURE 1: PRODUCTION PROCESS OF TEQUILA
  • FIGURE 2: TEQUILA EXPORT COUNTRIES IN 2020 (LITERS IN MILLIONS)
  • FIGURE 3: KEY MARKET TRENDS
  • FIGURE 4: PORTER'S FIVE FORCES ANALYSIS
  • FIGURE 5: OPPORTUNITY MATRIX
  • FIGURE 6: VENDOR LANDSCAPE
  • FIGURE 7: GLOBAL TEQUILA MARKET, GROWTH POTENTIAL, BY TYPE, IN 2020
  • FIGURE 8: GLOBAL TEQUILA MARKET, BY VALUE, 2021-2028 (IN $ MILLION)
  • FIGURE 9: GLOBAL TEQUILA MARKET, BY PREMIUM, 2021-2028 (IN $ MILLION)
  • FIGURE 10: GLOBAL TEQUILA MARKET, BY SUPER-PREMIUM, 2021-2028 (IN $ MILLION)
  • FIGURE 11: GLOBAL TEQUILA MARKET, BY HIGH-END PREMIUM, 2021-2028 (IN $ MILLION)
  • FIGURE 12: GLOBAL TEQUILA MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNELS, IN 2020
  • FIGURE 13: GLOBAL TEQUILA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2021-2028 (IN $ MILLION)
  • FIGURE 14: GLOBAL TEQUILA MARKET, BY LIQUOR SPECIALIST STORES, 2021-2028 (IN $ MILLION)
  • FIGURE 15: GLOBAL TEQUILA MARKET, BY ONLINE RETAILING, 2021-2028 (IN $ MILLION)
  • FIGURE 16: GLOBAL TEQUILA MARKET, BY OTHER DISTRIBUTION CHANNELS, 2021-2028 (IN $ MILLION)
  • FIGURE 17: GLOBAL TEQUILA MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)
  • FIGURE 18: NORTH AMERICA TEQUILA MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)
  • FIGURE 19: UNITED STATES TEQUILA MARKET, 2021-2028 (IN $ MILLION)
  • FIGURE 20: CANADA TEQUILA MARKET, 2021-2028 (IN $ MILLION)
  • FIGURE 21: EUROPE TEQUILA MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)
  • FIGURE 22: UNITED KINGDOM TEQUILA MARKET, 2021-2028 (IN $ MILLION)
  • FIGURE 23: GERMANY TEQUILA MARKET, 2021-2028 (IN $ MILLION)
  • FIGURE 24: FRANCE TEQUILA MARKET, 2021-2028 (IN $ MILLION)
  • FIGURE 25: ITALY TEQUILA MARKET, 2021-2028 (IN $ MILLION)
  • FIGURE 26: RUSSIA TEQUILA MARKET, 2021-2028 (IN $ MILLION)
  • FIGURE 27: BELGIUM TEQUILA MARKET 2021-2028 (IN $ MILLION)
  • FIGURE 28: POLAND TEQUILA MARKET, 2021-2028 (IN $ MILLION)
  • FIGURE 29: REST OF EUROPE TEQUILA MARKET, 2021-2028 (IN $ MILLION)
  • FIGURE 30: ASIA-PACIFIC TEQUILA MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)
  • FIGURE 31: CHINA TEQUILA MARKET, 2021-2028 (IN $ MILLION)
  • FIGURE 32: JAPAN TEQUILA MARKET, 2021-2028 (IN $ MILLION)
  • FIGURE 33: INDIA TEQUILA MARKET, 2021-2028 (IN $ MILLION)
  • FIGURE 34: SOUTH KOREA TEQUILA MARKET, 2021-2028 (IN $ MILLION)
  • FIGURE 35: INDONESIA TEQUILA MARKET, 2021-2028 (IN $ MILLION)
  • FIGURE 36: THAILAND TEQUILA MARKET, 2021-2028 (IN $ MILLION)
  • FIGURE 37: VIETNAM TEQUILA MARKET, 2021-2028 (IN $ MILLION)
  • FIGURE 38: AUSTRALIA & NEW ZEALAND TEQUILA MARKET, 2021-2028 (IN $ MILLION)
  • FIGURE 39: REST OF ASIA-PACIFIC TEQUILA MARKET, 2021-2028 (IN $ MILLION)
  • FIGURE 40: REST OF THE WORLD TEQUILA MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)
  • FIGURE 41: LATIN AMERICA TEQUILA MARKET, 2021-2028 (IN $ MILLION)
  • FIGURE 42: MIDDLE EAST & AFRICA TEQUILA MARKET, 2021-2028 (IN $ MILLION)
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