Asia-pacific Artificial Intelligence (AI) in Marketing Market Forecast 2021-2028

Published: October 29, 2021 |

Inkwood Research | 155 Pages | Delivery time: 2-3 business days

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KEY INSIGHTS

The Asia-Pacific artificial intelligence (AI) in marketing market is anticipated to project a CAGR of 27.83% during the forecast period, 2021-2028. Several businesses in the region are inclined to adopt AI. The rising acceptance of technology, digitalization, internet accessibility, and high popularity of social media apps offer growth opportunities.

MARKET INSIGHTS

Singapore, India, Japan, China, South Korea, Australia & New Zealand, Thailand, Indonesia, and Rest of Asia-Pacific are evaluated for the Asia-Pacific artificial intelligence (AI) in marketing market growth assessment.

In Japan, the AI advertising landscape is evolving gradually. The companies are incorporating AI in their marketing and advertising strategies, given the technology's potential and advantages. Also, several organizations are already using AI technologies for various business functions. These include gathering valuable customer insights, improving workflows, and automation tasks. In addition, businesses are adopting AI techniques like machine learning, natural language processing (NLP), and deep learning, to make data-driven decisions.

Furthermore, the potential of chatbots is increasingly acknowledged and recognized. At the same time, there is a reduction in the workforce, given the aging population. This has propelled businesses to automate their operations using chatbots. Additionally, businesses are deploying AI for marketing forecasting, predictive analysis, and programmatic advertising.

Whereas in countries like South Korea, there are increasing investment initiatives to strengthen AI capabilities. The country is also home to several large, well-established tech companies. Moreover, Indonesia has a competitive regional landscape in AI-led innovations, technology innovations in the public & private sectors, skill base, and state-of-art technology infrastructure. In addition, the country has a good internet infrastructure and one of the fastest internet networks worldwide. Besides, South Korea has the third-highest rate of active social media users globally.

COMPETITIVE INSIGHTS

Baidu Inc, Samsung Electronics Co Ltd, Intel Corporation, Xilinx Inc, etc., are among the leading companies in the market.

Our report offerings include:

Explore key findings of the overall market
Strategic breakdown of market dynamics (Drivers, Restraints, Opportunities, Challenges)
Market forecasts for a minimum of 9 years, along with 3 years of historical data for all segments, sub-segments, and regions
Market Segmentation cater to a thorough assessment of key segments with their market estimations
Geographical Analysis: Assessments of the mentioned regions and country-level segments with their market share
Key analytics: Porter's Five Forces Analysis, Vendor Landscape, Opportunity Matrix, Key Buying Criteria, etc.
Competitive landscape is the theoretical explanation of the key companies based on factors, market share, etc.
Company profiling: A detailed company overview, product/services offered, SCOT analysis, and recent strategic developments

Product Code: 41100

1. RESEARCH SCOPE & METHODOLOGY

1.1. STUDY OBJECTIVES
1.2. SCOPE OF STUDY
1.3. METHODOLOGY
1.4. ASSUMPTIONS & LIMITATIONS

2. EXECUTIVE SUMMARY

2.1. MARKET SIZE & ESTIMATES
2.2. MARKET OVERVIEW

3. MARKET DYNAMICS

3.1. KEY DRIVERS
- 3.1.1. GROWTH OF DIGITALIZATION AND INTERNET PENETRATION
- 3.1.2. INCREASING USE OF SOCIAL MEDIA
- 3.1.3. DEMAND FOR CONSUMER-CENTRIC SERVICES
3.2. KEY RESTRAINTS
- 3.2.1. PRIVACY AND REGULATIONS
- 3.2.2. LACK OF DATA OR POOR DATA QUALITY

4. KEY ANALYTICS

4.1. IMPACT OF COVID-19 ON ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET
4.2. KEY MARKET TRENDS
4.3. PORTER'S FIVE FORCES ANALYSIS
- 4.3.1. BUYERS POWER
- 4.3.2. SUPPLIERS POWER
- 4.3.3. SUBSTITUTION
- 4.3.4. NEW ENTRANTS
- 4.3.5. INDUSTRY RIVALRY
4.4. OPPORTUNITY MATRIX
4.5. VENDOR LANDSCAPE

5. MARKET BY OFFERING

5.1. SOLUTION
5.2. SERVICES

6. MARKET BY END-USE

6.1. RETAIL
6.2. BFSI
6.3. CONSUMER GOODS
6.4. MEDIA AND ENTERTAINMENT
6.5. OTHER END-USES

7. MARKET BY APPLICATION

7.1. SEARCH ADVERTISING
7.2. SOCIAL MEDIA ADVERTISING
7.3. DYNAMIC PRICING
7.4. VIRTUAL ASSISTANT
7.5. CONTENT CURATION
7.6. SALES AND MARKETING AUTOMATION
7.7. ANALYTICS PLATFORM
7.8. OTHER APPLICATIONS

8. GEOGRAPHICAL ANALYSIS

8.1. ASIA-PACIFIC
- 8.1.1. MARKET SIZE & ESTIMATES
- 8.1.2. KEY GROWTH ENABLERS
- 8.1.3. KEY CHALLENGES
- 8.1.4. KEY PLAYERS
- 8.1.5. COUNTRY ANALYSIS
  - 8.1.5.1. CHINA
  - 8.1.5.2. JAPAN
  - 8.1.5.3. INDIA
  - 8.1.5.4. SOUTH KOREA
  - 8.1.5.5. INDONESIA
  - 8.1.5.6. THAILAND
  - 8.1.5.7. SINGAPORE
  - 8.1.5.8. AUSTRALIA & NEW ZEALAND
  - 8.1.5.9. REST OF ASIA-PACIFIC

9. COMPETITIVE LANDSCAPE

9.1. KEY STRATEGIC DEVELOPMENTS
- 9.1.1. MERGERS & ACQUISITIONS
- 9.1.2. PRODUCT LAUNCHES & DEVELOPMENTS
- 9.1.3. PARTNERSHIPS & AGREEMENTS
- 9.1.4. BUSINESS EXPANSIONS & DIVESTITURES
9.2. COMPANY PROFILES
- 9.2.1. ALBERT TECHNOLOGIES
- 9.2.2. AMAZON.COM INC
- 9.2.3. BAIDU INC
- 9.2.4. FACEBOOK INC
- 9.2.5. GOOGLE LLC
- 9.2.6. IBM CORPORATION
- 9.2.7. INTEL CORPORATION
- 9.2.8. MICRON TECHNOLOGIES INC
- 9.2.9. MICROSOFT CORPORATION
- 9.2.10. NVIDIA CORPORATION
- 9.2.11. ORACLE CORPORATION
- 9.2.12. SALESFORCE
- 9.2.13. SAMSUNG ELECTRONICS CO LTD
- 9.2.14. TWITTER INC
- 9.2.15. XILINX INC

LIST OF TABLES

TABLE 1: MARKET SNAPSHOT - ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET
TABLE 2: WORLD INTERNET USAGE STATISTICS 2021 YEAR-Q1
TABLE 3: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY OFFERING, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)
TABLE 4: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY OFFERING, FORECAST YEARS, 2021-2028 (IN $ MILLION)
TABLE 5: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY END-USE, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)
TABLE 6: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY END-USE, FORECAST YEARS, 2021-2028 (IN $ MILLION)
TABLE 7: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY APPLICATION, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)
TABLE 8: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY APPLICATION, FORECAST YEARS, 2021-2028 (IN $ MILLION)
TABLE 9: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY COUNTRY, HISTORICAL YEARS, 2016-2020 (IN $ MILLION)
TABLE 10: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY COUNTRY, FORECAST YEARS, 2021-2028 (IN $ MILLION)
TABLE 11: LEADING PLAYERS OPERATING IN ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET
TABLE 12: LIST OF MERGERS & ACQUISITIONS
TABLE 13: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS
TABLE 14: LIST OF PARTNERSHIPS & AGREEMENTS
TABLE 15: LIST OF BUSINESS EXPANSIONS & DIVESTITURES

LIST OF FIGURES

FIGURE 1: KEY MARKET TRENDS
FIGURE 2: PORTER'S FIVE FORCES ANALYSIS
FIGURE 3: OPPORTUNITY MATRIX
FIGURE 4: VENDOR LANDSCAPE
FIGURE 5: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, GROWTH POTENTIAL, BY OFFERING, IN 2020
FIGURE 6: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY SOLUTION, 2021-2028 (IN $ MILLION)
FIGURE 7: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY SERVICES, 2021-2028 (IN $ MILLION)
FIGURE 8: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, GROWTH POTENTIAL, BY END-USE, IN 2020
FIGURE 9: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY RETAIL, 2021-2028 (IN $ MILLION)
FIGURE 10: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY BFSI, 2021-2028 (IN $ MILLION)
FIGURE 11: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY CONSUMER GOODS, 2021-2028 (IN $ MILLION)
FIGURE 12: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY MEDIA AND ENTERTAINMENT, 2021-2028 (IN $ MILLION)
FIGURE 13: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY OTHER END-USES, 2021-2028 (IN $ MILLION)
FIGURE 14: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, GROWTH POTENTIAL, BY APPLICATION, IN 2020
FIGURE 15: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY SEARCH ADVERTISING, 2021-2028 (IN $ MILLION)
FIGURE 16: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY SOCIAL MEDIA ADVERTISING, 2021-2028 (IN $ MILLION)
FIGURE 17: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY DYNAMIC PRICING, 2021-2028 (IN $ MILLION)
FIGURE 18: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY VIRTUAL ASSISTANT, 2021-2028 (IN $ MILLION)
FIGURE 19: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY CONTENT CURATION, 2021-2028 (IN $ MILLION)
FIGURE 20: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY SALES AND MARKETING AUTOMATION, 2021-2028 (IN $ MILLION)
FIGURE 21: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY ANALYTICS PLATFORM, 2021-2028 (IN $ MILLION)
FIGURE 22: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, BY OTHER APPLICATIONS, 2021-2028 (IN $ MILLION)
FIGURE 23: ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)
FIGURE 24: CHINA ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)
FIGURE 25: JAPAN ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)
FIGURE 26: INDIA ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)
FIGURE 27: SOUTH KOREA ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)
FIGURE 28: INDONESIA ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)
FIGURE 29: THAILAND ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)
FIGURE 30: SINGAPORE ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)
FIGURE 31: AUSTRALIA & NEW ZEALAND ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)
FIGURE 32: REST OF ASIA-PACIFIC ARTIFICIAL INTELLIGENCE (AI) IN MARKETING MARKET, 2021-2028 (IN $ MILLION)