Market Research Report
Asia-pacific Artificial Intelligence (AI) in Marketing Market Forecast 2021-2028
|Asia-pacific Artificial Intelligence (AI) in Marketing Market Forecast 2021-2028|
Published: October 29, 2021
Content info: 155 Pages
Delivery time: 2-3 business days
The Asia-Pacific artificial intelligence (AI) in marketing market is anticipated to project a CAGR of 27.83% during the forecast period, 2021-2028. Several businesses in the region are inclined to adopt AI. The rising acceptance of technology, digitalization, internet accessibility, and high popularity of social media apps offer growth opportunities.
Singapore, India, Japan, China, South Korea, Australia & New Zealand, Thailand, Indonesia, and Rest of Asia-Pacific are evaluated for the Asia-Pacific artificial intelligence (AI) in marketing market growth assessment.
In Japan, the AI advertising landscape is evolving gradually. The companies are incorporating AI in their marketing and advertising strategies, given the technology's potential and advantages. Also, several organizations are already using AI technologies for various business functions. These include gathering valuable customer insights, improving workflows, and automation tasks. In addition, businesses are adopting AI techniques like machine learning, natural language processing (NLP), and deep learning, to make data-driven decisions.
Furthermore, the potential of chatbots is increasingly acknowledged and recognized. At the same time, there is a reduction in the workforce, given the aging population. This has propelled businesses to automate their operations using chatbots. Additionally, businesses are deploying AI for marketing forecasting, predictive analysis, and programmatic advertising.
Whereas in countries like South Korea, there are increasing investment initiatives to strengthen AI capabilities. The country is also home to several large, well-established tech companies. Moreover, Indonesia has a competitive regional landscape in AI-led innovations, technology innovations in the public & private sectors, skill base, and state-of-art technology infrastructure. In addition, the country has a good internet infrastructure and one of the fastest internet networks worldwide. Besides, South Korea has the third-highest rate of active social media users globally.
Baidu Inc, Samsung Electronics Co Ltd, Intel Corporation, Xilinx Inc, etc., are among the leading companies in the market.