PUBLISHER: Inkwood Research | PRODUCT CODE: 1112728
PUBLISHER: Inkwood Research | PRODUCT CODE: 1112728
The South Korea beauty & personal care market is anticipated to harbor a CAGR of 2.24% across the forecast period of 2022 to 2028. The introduction of new brands and innovative products, and unique consumer demands are expected to drive market growth.
With the prevalent popularity of the K-Beauty wave, beauty & personal care in South Korea are projected to be under the global spotlight. As a result, retailers and manufacturers are likely to be more innovative and competitive. Similarly, owing to the maturing market and the consumer demand for new and unique products, beauty and personal care manufacturers would be compelled to continue investing in the South Korean market.
However, simple and non-complex formulae enhancements, and packaging collaborations with popular characters are not commercially sufficient. Instead, introducing new products and brands with a higher worldwide-appeal would be instrumental in developing localized ingredients and commodities that align with global standards. For instance, vegan cosmetics are not customary across several Asian countries, including South Korea. Thus, as the global demand for vegan products increases, manufacturers' investments in developing vegan beauty and personal care products will also observe a growing trend. Therefore, these factors are estimated to augment South Korea's market growth.
Kao Corporation, Revlon Inc, Shiseido Company Limited, Unilever NV, LVMH Moet Hennessey Louis Vuitton SA, etc., are among the prominent companies operating in the market.