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Market Research Report

North America Marketing Automation Software Market Forecast 2019-2027

Published by Inkwood Research Product code 492779
Published Content info 110 Pages
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North America Marketing Automation Software Market Forecast 2019-2027
Published: April 23, 2019 Content info: 110 Pages
Description

KEY FINDINGS

The North America marketing automation software market was valued at $XX million in the year 2018 and is expected to reach $XX million by the year 2027, growing at a CAGR of 8.75% for the forecast period of 2019-2027. The rising demand for digital marketing, increasing approval of automation tools in the retail sector and surging demand to integrate marketing efforts are some of the motivating factors leveraging the automation software market in North America.

MARKET INSIGHTS

The marketing automation software market is segmented by application into by campaign management, by email marketing, by mobile application, by inbound marketing, by lead nurturing and lead scoring, by reporting and analytics, by social media marketing, by other applications. A growing number of mobile & internet users, the rising adoption rate of cloud computing, increasing demand for SaaS cloud services, rising demand for data integration services and digital marketing growth are the main factor driving Automation Software market in North America for the forecasted period.

The countries considered in the North America region are the U.S. and Canada. The US market is anticipated to account for the highest revenue share by 2027. The Canadian marketing automation software market is also growing rapidly. Majority of the IT innovations in Canada are running in line with the US market.

COMPETITIVE INSIGHTS

Major players in the marketing automation software market are International Business Machines Corporation, Cognizant Technology Solution, Infusionsoft (KEAP), Hatchbuck, Hubspot Inc., SAS Institute, SAP SE, Sales Force, Act-On Software, Etrigue Corporation, Insidesales.Com Inc. (holding company of Inboundio), Adobe Systems, Greenrope, and Oracle Corporation.

Table of Contents
Product Code: 4319

Table of Contents

1. RESEARCH SCOPE

  • 1.1. STUDY GOALS
  • 1.2. SCOPE OF THE MARKET STUDY
  • 1.3. WHO WILL FIND THIS REPORT USEFUL?
  • 1.4. STUDY AND FORECASTING YEARS

2. RESEARCH METHODOLOGY

  • 2.1. SOURCES OF DATA
    • 2.1.1. SECONDARY DATA
    • 2.1.2. PRIMARY DATA
  • 2.2. TOP-DOWN APPROACH
  • 2.3. BOTTOM-UP APPROACH
  • 2.4. DATA TRIANGULATION

3. EXECUTIVE SUMMARY

  • 3.1. MARKET SUMMARY
  • 3.2. KEY FINDINGS
    • 3.2.1. LEAD NURTURING AND LEAD SCORING IS THE FASTEST GROWING APPLICATION IN MARKETING AUTOMATION SOFTWARE MARKET
    • 3.2.2. CLOUD IS THE DOMINANT DEPLOYMENT MODEL IN MARKETING AUTOMATION SOFTWARE MARKET
    • 3.2.3. SME IS THE FASTEST GROWING END-USER IN MARKETING AUTOMATION SOFTWARE MARKET

4. MARKET DYNAMICS

  • 4.1. MARKET DEFINITION & SCOPE
  • 4.2. MARKET DRIVERS
    • 4.2.1. INCREASING DEMAND FOR DIGITAL MARKETING
    • 4.2.2. RISING DEMAND TO INTEGRATE MARKETING EFFORTS
    • 4.2.3. INCREASING IMPORTANCE TO CUSTOMER EXPERIENCE
    • 4.2.4. GROWING NEED FOR LEAD NURTURING
    • 4.2.5. NEED FOR HIGHER ROI
  • 4.3. MARKET RESTRAINTS
    • 4.3.1. DATA RELATED CONCERNS
    • 4.3.2. ISSUES RELATED TO INTEROPERABILITY
  • 4.4. MARKET OPPORTUNITIES
    • 4.4.1. GROWTH IN ADOPTION OF CLOUD-BASED TECHNOLOGY
    • 4.4.2. GROWING USE OF LOCATION-BASED MARKETING
  • 4.5. MARKET CHALLENGES
    • 4.5.1. INCORPORATION WITH EXISTING MARKETING SYSTEM
    • 4.5.2. LACK OF KNOWLEDGE AND SKILLED EMPLOYEES

5. MARKET BY APPLICATION

  • 5.1. CAMPAIGN MANAGEMENT
  • 5.2. E-MAIL MARKETING
  • 5.3. MOBILE APPLICATION
  • 5.4. INBOUND MARKETING
  • 5.5. LEAD NURTURING AND LEAD SCORING
  • 5.6. REPORTING AND ANALYTICS
  • 5.7. SOCIAL MEDIA MARKETING
  • 5.8. OTHER APPLICATIONS

6. MARKET BY VERTICALS

  • 6.1. ACADEMIC & EDUCATION
  • 6.2. ADVERTISING AND DESIGN
  • 6.3. BFSI
  • 6.4. HEALTHCARE
  • 6.5. MANUFACTURING AND DISTRIBUTION
  • 6.6. MEDIA AND ENTERTAINMENT
  • 6.7. RETAIL
  • 6.8. OTHER VERTICALS

7. MARKET BY DEPLOYMENT

  • 7.1. ON-PREMISES
  • 7.2. CLOUD

8. MARKET BY END-USER

  • 8.1. SMBS
  • 8.2. LARGE ENTERPRISES

9. KEY ANALYTICS

  • 9.1. PORTER'S FIVE FORCE MODEL
    • 9.1.1. THREAT OF NEW ENTRANTS
    • 9.1.2. THREAT OF SUBSTITUTE
    • 9.1.3. BARGAINING POWER OF SUPPLIERS
    • 9.1.4. BARGAINING POWER OF BUYERS
    • 9.1.5. THREAT OF COMPETITIVE RIVALRY
  • 9.2. OPPORTUNITY MATRIX
  • 9.3. VENDOR LANDSCAPE
  • 9.4. KEY BUYING CRITERIA

10. GEOGRAPHICAL ANALYSIS

  • 10.1. NORTH AMERICA
    • 10.1.1. UNITED STATES
    • 10.1.2. CANADA

11. COMPETITIVE LANDSCAPE

  • 11.1. COMPANY PROFILE
    • 11.1.1. INTERNATIONAL BUSINESS MACHINES CORPORATION
    • 11.1.2. ORACLE CORPORATION
    • 11.1.3. SALES FORCE
    • 11.1.4. SAP SE
    • 11.1.5. ADOBE SYSTEMS
    • 11.1.6. SAS INSTITUTE
    • 11.1.7. ACT-ON SOFTWARE
    • 11.1.8. COGNIZANT TECHNOLOGY SOLUTION
    • 11.1.9. ETRIGUE CORPORATION
    • 11.1.10. GREENROPE
    • 11.1.11. HATCHBUCK
    • 11.1.12. HUBSPOT INC.
    • 11.1.13. INSIDESALES.COM INC (HOLDING COMPANY OF INBOUNDIO)
    • 11.1.14. INFUSIONSOFT (KEAP)

LIST OF TABLES

  • TABLE 1 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)
  • TABLE 2 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION, 2019-2027 (IN $ MILLION)
  • TABLE 3 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICALS, 2019-2027 (IN $ MILLION)
  • TABLE 4 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT, 2019-2027 (IN $ MILLION)
  • TABLE 5 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY END-USER, 2019-2027 (IN $ MILLION)
  • TABLE 6 OPPORTUNITY MATRIX
  • TABLE 7 VENDOR LANDSCAPE
  • TABLE 8 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)

LIST OF FIGURES

  • FIGURE 1 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET SHARE, BY VERTICAL, 2018 & 2027 (%)
  • FIGURE 2 NORTH AMERICA LEAD NURTURING AND LEAD SCORING MARKET, 2019 - 2027 (IN $ MILLION)
  • FIGURE 3 NORTH AMERICA CLOUD MARKET, 2019 - 2027 (IN $ MILLION)
  • FIGURE 4 NORTH AMERICA SME MARKET, 2019 - 2027 (IN $ MILLION)
  • FIGURE 5 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY CAMPAIGN MANAGEMENT, 2019-2027 (IN $ MILLION)
  • FIGURE 6 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY E-MAIL MARKETING, 2019-2027 (IN $ MILLION)
  • FIGURE 7 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY MOBILE APPLICATION, 2019-2027 (IN $ MILLION)
  • FIGURE 8 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY INBOUND MARKETING, 2019-2027 (IN $ MILLION)
  • FIGURE 9 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY LEAD NURTURING AND LEAD SCORING, 2019-2027 (IN $ MILLION)
  • FIGURE 10 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY REPORTING AND ANALYTICS, 2019-2027 (IN $ MILLION)
  • FIGURE 11 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY SOCIAL MEDIA MARKETING, 2019-2027 (IN $ MILLION)
  • FIGURE 12 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER APPLICATIONS, 2019-2027 (IN $ MILLION)
  • FIGURE 13 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY ACADEMIC & EDUCATION, 2019-2027 (IN $ MILLION)
  • FIGURE 14 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY ADVERTISING AND DESIGN, 2019-2027 (IN $ MILLION)
  • FIGURE 15 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY BFSI, 2019-2027 (IN $ MILLION)
  • FIGURE 16 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY HEALTHCARE, 2019-2027 (IN $ MILLION)
  • FIGURE 17 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY MANUFACTURING AND DISTRIBUTION, 2019-2027 (IN $ MILLION)
  • FIGURE 18 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY MEDIA AND ENTERTAINMENT, 2019-2027 (IN $ MILLION)
  • FIGURE 19 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY RETAIL, 2019-2027 (IN $ MILLION)
  • FIGURE 20 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY OTHER VERTICALS, 2019-2027 (IN $ MILLION)
  • FIGURE 21 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY ON-PREMISES, 2019-2027 (IN $ MILLION)
  • FIGURE 22 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY CLOUD, 2019-2027 (IN $ MILLION)
  • FIGURE 23 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY SMBS, 2019-2027 (IN $ MILLION)
  • FIGURE 24 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, BY LARGE ENTERPRISES, 2019-2027 (IN $ MILLION)
  • FIGURE 25 PORTER'S FIVE FORCE MODEL
  • FIGURE 26 KEY BUYING CRITERIA
  • FIGURE 27 NORTH AMERICA MARKETING AUTOMATION SOFTWARE MARKET, REGIONAL OUTLOOK, 2018 & 2027, (%)
  • FIGURE 28 UNITED STATES MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION)
  • FIGURE 29 CANADA MARKETING AUTOMATION SOFTWARE MARKET, 2019-2027 (IN $ MILLION )
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