Europe Alcoholic Spirits Market Forecast 2020-2028

KEY FINDINGS

The alcoholic spirits market of Europe is predicted to register a CAGR of 2.20% during the estimated period of 2020-2028. The trend of premiumization is expected to propel the alcoholic spirits market in the region as consumers are shifting from local spirits to premium spirits.

MARKET INSIGHTS

In order to survey the European alcoholic spirits market growth further, the region is divided into countries such as Russia, Italy, Belgium, Germany, Poland, the UK, France, and the rest of Europe that includes Finland, Sweden, Austria, Netherlands, and others . In Russia, Vodka remains the most traditional drink. The consumption of spirits such as rum, whiskeys, gin, and brandy is growing. The consumption culture is shifting towards premiumization as consumers are becoming more refined in taste. However, pricing policy and premium positioning of some brands of Vodka will slow down the shift to the niche categories. In countries like Belgium, due to increasing health consciousness, the consumers try to lower their alcohol consumption. Hence, the alcohol-free versions are expected to penetrate other spirits categories during the forecast period. Diageo, the leading player in spirits, launched an alcohol-free version of Gordon's Gin & Tonic in 2018. The consumers are looking for lower abv (alcohol by volume) drinks, and due to the growing trend of mixology, cocktails are becoming very popular.

In Poland, the demand and distribution of premium drinks are growing owing to good economic conditions, and changes in consumer habits. Whiskey is becoming immensely popular, and whiskeys festival in Poland is attended by consumers from neighboring countries as well. In Sweden, as spirits are very expensive, many opt to shop from Germany. In the Netherlands, the major international players are focused on brand building by launching premium versions of their leading brands.

COMPETITIVE INSIGHTS

Diageo PLC, Anheuser-Busch InBev NV/SA, Davide Campari-Milano S.p.A., Pernod Ricard SA, Bacardi Limited, etc. are some of the leading companies operating in the market.

Our report offerings include:

• Explore key findings of the overall market
• Strategic breakdown of market dynamics (Drivers, Restraints, Opportunities, Challenges)
• Market forecasts for a minimum of 9 years, along with 3 years of historical data for all segments, sub-segments, and regions
• Market Segmentation cater to a thorough assessment of key segments with their market estimations
• Geographical Analysis: Assessments of the mentioned regions and country-level segments with their market share
• Key analytics: Porter's Five Forces Analysis, Vendor Landscape, Opportunity Matrix, Key Buying Criteria, etc.
• Competitive landscape is the theoretical explanation of the key companies based on factors, market share, etc.
• Company profiling: A detailed company overview, product/services offered, SCOT analysis, and recent strategic developments

Table of contents

1. RESEARCH SCOPE & METHODOLOGY

• 1.1. STUDY OBJECTIVES
• 1.2. SCOPE OF STUDY
• 1.3. METHODOLOGY
• 1.4. ASSUMPTIONS & LIMITATIONS

2. EXECUTIVE SUMMARY

• 2.1. MARKET SIZE & ESTIMATES
• 2.2. MARKET OVERVIEW

3. MARKET DYNAMICS

• 3.1. PARENT MARKET ANALYSIS: ALCHOLIC DRINKS MARKET
• 3.2. MARKET DEFINITION
• 3.3. KEY DRIVERS
• 3.3.1. RISE IN DEMAND CONSUMPTION PREMIUM SPIRITS
• 3.3.2. GROWING DEMAND FROM MILLENNIAL POPULATION
• 3.3.3. INNOVATIVE MARKETING CAMPAIGNS BY VENDORS
• 3.4. KEY RESTRAINTS
• 3.4.1. INCREASED PREVALENCE OF COUNTERFEIT & ILLEGAL ALCOHOL
• 3.4.2. CAMPAIGNS AGAINST ALCOHOL CONSUMPTION
• 3.4.3. HIGH TAXATION

4. KEY ANALYTICS

• 4.1. KEY INVESTMENT INSIGHTS
• 4.2. PORTER'S FIVE FORCE ANALYSIS
• 4.2.1. BUYER POWER
• 4.2.2. SUPPLIER POWER
• 4.2.3. SUBSTITUTION
• 4.2.4. NEW ENTRANTS
• 4.2.5. INDUSTRY RIVALRY
• 4.3. OPPORTUNITY MATRIX
• 4.4. VENDOR LANDSCAPE

5. MARKET BY DISTRIBUTION CHANNELS

• 5.1. SUPERMARKETS & HYPERMARKETS
• 5.2. LIQUOR SPECIALIST STORES
• 5.3. GROCERY RETAILERS
• 5.4. ONLINE RETAILING
• 5.5. OTHER DISTRIBUTION CHANNELS

6. GEOGRAPHICAL ANALYSIS

• 6.1. EUROPE
• 6.1.1. UNITED KINGDOM
• 6.1.1.1. MARKET SIZE & ESTIMATES
• 6.1.1.2. COUNTRY ANALYSIS
• 6.1.1.3. MARKET BY PRODUCTS (BRANDY & COGNAC, LIQUEURS, RUM, TEQUILA, MEZCAL, WHISKIES, WHITE SPIRITS & OTHER SPIRITS)
• 6.1.1.4. MARKET SHARE ANALYSIS
• 6.1.1.5. BRAND SHARE ANALYSIS
• 6.1.2. GERMANY
• 6.1.2.1. MARKET SIZE & ESTIMATES
• 6.1.2.2. COUNTRY ANALYSIS
• 6.1.2.3. MARKET BY PRODUCTS (BRANDY & COGNAC, LIQUEURS, RUM, TEQUILA, MEZCAL, WHISKIES, WHITE SPIRITS & OTHER SPIRITS)
• 6.1.2.4. MARKET SHARE ANALYSIS
• 6.1.2.5. BRAND SHARE ANALYSIS
• 6.1.3. FRANCE
• 6.1.3.1. MARKET SIZE & ESTIMATES
• 6.1.3.2. COUNTRY ANALYSIS
• 6.1.3.3. MARKET BY PRODUCTS (BRANDY & COGNAC, LIQUEURS, RUM, TEQUILA, MEZCAL, WHISKIES, WHITE SPIRITS & OTHER SPIRITS)
• 6.1.3.4. MARKET SHARE ANALYSIS
• 6.1.3.5. BRAND SHARE ANALYSIS
• 6.1.4. ITALY
• 6.1.4.1. MARKET SIZE & ESTIMATES
• 6.1.4.2. COUNTRY ANALYSIS
• 6.1.4.3. MARKET BY PRODUCTS (BRANDY & COGNAC, LIQUEURS, RUM, TEQUILA, MEZCAL, WHISKIES, WHITE SPIRITS & OTHER SPIRITS)
• 6.1.4.4. MARKET SHARE ANALYSIS
• 6.1.4.5. BRAND SHARE ANALYSIS
• 6.1.5. RUSSIA
• 6.1.5.1. MARKET SIZE & ESTIMATES
• 6.1.5.2. COUNTRY ANALYSIS
• 6.1.5.3. MARKET BY PRODUCTS (BRANDY & COGNAC, LIQUEURS, RUM, TEQUILA, MEZCAL, WHISKIES, WHITE SPIRITS & OTHER SPIRITS)
• 6.1.5.4. MARKET SHARE ANALYSIS
• 6.1.5.5. BRAND SHARE ANALYSIS
• 6.1.6. BELGIUM
• 6.1.6.1. MARKET SIZE & ESTIMATES
• 6.1.6.2. COUNTRY ANALYSIS
• 6.1.6.3. MARKET BY PRODUCTS (BRANDY & COGNAC, LIQUEURS, RUM, TEQUILA, MEZCAL, WHISKIES, WHITE SPIRITS & OTHER SPIRITS)
• 6.1.6.4. MARKET SHARE ANALYSIS
• 6.1.6.5. BRAND SHARE ANALYSIS
• 6.1.7. POLAND
• 6.1.7.1. MARKET SIZE & ESTIMATES
• 6.1.7.2. COUNTRY ANALYSIS
• 6.1.7.3. MARKET BY PRODUCTS (BRANDY & COGNAC, LIQUEURS, RUM, TEQUILA, MEZCAL, WHISKIES, WHITE SPIRITS & OTHER SPIRITS)
• 6.1.7.4. MARKET SHARE ANALYSIS
• 6.1.7.5. BRAND SHARE ANALYSIS
• 6.1.8. REST OF EUROPE

7. COMPANY PROFILES

• 7.1. ANHEUSER-BUSCH INBEV NV/SA (AB INBEV)
• 7.2. BACARDI & CO LTD
• 7.3. BEAM SUNTORY INC
• 7.4. BROWN-FORMAN CORPORATION
• 7.5. CONSTELLATION BRANDS INC
• 7.6. DAVIDE CAMPARI-MILANO S.P.A.
• 7.7. DIAGEO PLC
• 7.8. E. & J. GALLO WINERY
• 7.9. HITEJINRO CO LTD
• 7.10. PERNOD RICARD SA
• 7.11. RADICO KHAITAN LIMITED
• 7.12. REMY COINTREAU GROUP
• 7.13. SAZERAC COMPANY INC
• 7.14. WILLIAM GRANT & SONS LTD

List of Tables

• TABLE 1: MARKET SNAPSHOT - ALCOHOLIC SPIRITS
• TABLE 2: IMPORTANT FACTORS INFLUENCING ONLINE PURCHASE OF ALCOHOLIC SPIRITS
• TABLE 3: EUROPE ALCOHOLIC SPIRITS MARKET, BY DISTRIBUTION CHANNELS, HISTORICAL YEARS, 2016-2019 (IN $ BILLION)
• TABLE 4: EUROPE ALCOHOLIC SPIRITS MARKET, BY DISTRIBUTION CHANNELS, FORECAST YEARS, 2020-2028 (IN $ BILLION)
• TABLE 5: EUROPE ALCOHOLIC SPIRITS MARKET, BY COUNTRY, HISTORICAL YEARS, 2016-2019 (IN $ BILLION)
• TABLE 6: EUROPE ALCOHOLIC SPIRITS MARKET, BY COUNTRY, FORECAST YEARS, 2020-2028 (IN $ BILLION)
• TABLE 7: UNITED KINGDOM MARKET SHARE ANALYSIS OF KEY PLAYERS, 2019 & 2028 (IN %)
• TABLE 8: UNITED KINGDOM BRAND SHARE ANALYSIS, 2019 & 2028 (IN %)
• TABLE 9: GERMANY MARKET SHARE ANALYSIS OF KEY PLAYERS, 2019 & 2028 (IN %)
• TABLE 10: GERMANY BRAND SHARE ANALYSIS, 2019 & 2028 (IN %)
• TABLE 11: FRANCE MARKET SHARE ANALYSIS OF KEY PLAYERS, 2019 & 2028 (IN %)
• TABLE 12: FRANCE BRAND SHARE ANALYSIS, 2019 & 2028 (IN %)
• TABLE 13: ITALY MARKET SHARE ANALYSIS OF KEY PLAYERS, 2019 & 2028 (IN %)
• TABLE 14: ITALY BRAND SHARE ANALYSIS, 2019 & 2028 (IN %)
• TABLE 15: RUSSIA MARKET SHARE ANALYSIS OF KEY PLAYERS, 2019 & 2028 (IN %)
• TABLE 16: RUSSIA BRAND SHARE ANALYSIS, 2019 & 2028 (IN %)
• TABLE 17: BELGIUM MARKET SHARE ANALYSIS OF KEY PLAYERS, 2019 & 2028 (IN %)
• TABLE 18: BELGIUM BRAND SHARE ANALYSIS, 2019 & 2028 (IN %)
• TABLE 19: POLAND MARKET SHARE ANALYSIS OF KEY PLAYERS, 2019 & 2028 (IN %)
• TABLE 20: POLAND BRAND SHARE ANALYSIS, 2019 & 2028 (IN %)

List of Figures

• FIGURE 1: KEY INVESTMENT INSIGHTS
• FIGURE 2: PORTER'S FIVE FORCE ANALYSIS
• FIGURE 3: OPPORTUNITY MATRIX
• FIGURE 4: VENDOR LANDSCAPE
• FIGURE 5: EUROPE ALCOHOLIC SPIRITS MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNELS, IN 2019
• FIGURE 6: EUROPE ALCOHOLIC SPIRITS MARKET, BY SUPERMARKETS & HYPERMARKETS, 2020-2028 (IN $ BILLION)
• FIGURE 7: EUROPE ALCOHOLIC SPIRITS MARKET, BY LIQUOR SPECIALIST STORES, 2020-2028 (IN $ BILLION)
• FIGURE 8: EUROPE ALCOHOLIC SPIRITS MARKET, BY GROCERY RETAILERS, 2020-2028 (IN $ BILLION)
• FIGURE 9: EUROPE ALCOHOLIC SPIRITS MARKET, BY ONLINE RETAILING, 2020-2028 (IN $ BILLION)
• FIGURE 10: EUROPE ALCOHOLIC SPIRITS MARKET, BY OTHER DISTRIBUTION CHANNELS, 2020-2028 (IN $ BILLION)
• FIGURE 11: EUROPE ALCOHOLIC SPIRITS MARKET, REGIONAL OUTLOOK, 2019 & 2028 (IN %)
• FIGURE 12: UNITED KINGDOM ALCOHOLIC SPIRITS MARKET, 2020-2028 (IN $ BILLION)
• FIGURE 13: UNITED KINGDOM ALCOHOLIC SPIRITS MARKET, BY PRODUCT TYPE, 2019 & 2028 (IN %)
• FIGURE 14: GERMANY ALCOHOLIC SPIRITS MARKET, 2020-2028 (IN $ BILLION)
• FIGURE 15: GERMANY ALCOHOLIC SPIRITS MARKET, BY PRODUCT TYPE, 2019 & 2028 (IN %)
• FIGURE 16: FRANCE ALCOHOLIC SPIRITS MARKET, 2020-2028 (IN $ BILLION)
• FIGURE 17: FRANCE ALCOHOLIC SPIRITS MARKET, BY PRODUCT TYPE, 2019 & 2028 (IN %)
• FIGURE 18: ITALY ALCOHOLIC SPIRITS MARKET, 2020-2028 (IN $ BILLION)
• FIGURE 19: ITALY ALCOHOLIC SPIRITS MARKET, BY PRODUCT TYPE, 2019 & 2028 (IN %)
• FIGURE 20: RUSSIA ALCOHOLIC SPIRITS MARKET, 2020-2028 (IN $ BILLION)
• FIGURE 21: RUSSIA ALCOHOLIC SPIRITS MARKET, BY PRODUCT TYPE, 2019 & 2028 (IN %)
• FIGURE 22: BELGIUM ALCOHOLIC SPIRITS MARKET, 2020-2028 (IN $ BILLION)
• FIGURE 23: BELGIUM ALCOHOLIC SPIRITS MARKET, BY PRODUCT TYPE, 2019 & 2028 (IN %)
• FIGURE 24: POLAND ALCOHOLIC SPIRITS MARKET, 2020-2028 (IN $ BILLION)
• FIGURE 25: POLAND ALCOHOLIC SPIRITS MARKET, BY PRODUCT TYPE, 2019 & 2028 (IN %)
• FIGURE 26: REST OF EUROPE ALCOHOLIC SPIRITS MARKET, 2020-2028 (IN $ BILLION)