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Market Research Report

Asia Pacific Kombucha Market Forecast 2019-2027

Published by Inkwood Research Product code 597073
Published Content info 73 Pages
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Asia Pacific Kombucha Market Forecast 2019-2027
Published: February 5, 2019 Content info: 73 Pages
Description

KEY FINDINGS:

The Asia-Pacific kombucha market was estimated to be at $XX million in 2018. The market is anticipated to rise with 27.22% CAGR over the forecast period of 2019-2027, generating a total worth of $XX million by the end of 2027. The rising demand for fortified food and beverages coupled with the simple manufacturing process of kombucha are expected to drive Asia Pacific kombucha market growth. The growing regulation clarity related to the functional foods, the rapid shift towards preventive healthcare and rising health awareness encouraged the population of the developing nations to adopt fortified food and beverages.

MARKET INSIGHTS:

The Asia-Pacific Kombucha market is segmented on the basis of consumer demographics, distribution channels, flavors and types. A growing trend for discretionary income spending on healthcare along with rising government support is primarily driving the market growth. Because of the growing health issues in the region many consumers are increasingly relying on health drinks and fortified foods. This is acting as a potential opportunity for the market to grow. However, factors like the highly regulated nature of the food and beverages market coupled with the lengthy approval lag times are considerably restraining the market growth.

COMPETITIVE INSIGHTS:

KeVita, Inc. (Acquired By PepsiCo), The Humm Kombucha LLC, Unity Vibration, GT's Kombucha, Kombucha Wonder Drink, Reed's Inc., Live Soda Kombucha, Nessalla Kombucha, Makana Beverages Inc., Kosmic Kombucha, Bucha Live Kombucha, Revive Kombucha, Townshend's Tea, Red Bull GmbH and Hain Celestial Group are some of the well-known players in the APAC kombucha market.

Table of Contents
Product Code: 11935

Table of Contents

1. RESEARCH SCOPE

  • 1.1. STUDY GOALS
  • 1.2. SCOPE OF THE MARKET STUDY
  • 1.3. WHO WILL FIND THIS REPORT USEFUL?
  • 1.4. STUDY & FORECASTING YEARS

2. RESEARCH METHODOLOGY

  • 2.1. SOURCES OF DATA
    • 2.1.1. SECONDARY DATA
    • 2.1.2. PRIMARY DATA
  • 2.2. TOP-DOWN APPROACH
  • 2.3. BOTTOM-UP APPROACH
  • 2.4. DATA TRIANGULATION

3. EXECUTIVE SUMMARY

  • 3.1. MARKET SUMMARY
  • 3.2. KEY FINDINGS
    • 3.2.1. GROWING POPULARITY OF FRUIT FLAVORED KOMBUCHA
    • 3.2.2. YOUNGER WOMEN ARE THE MAJOR CONSUMERS OF KOMBUCHA
    • 3.2.3. RISE IN NEW PRODUCT LAUNCHES
    • 3.2.4. PACKAGING INNOVATIONS & INCREASING MARKETING INITIATIVES

4. MARKET DYNAMICS

  • 4.1. MARKET DEFINITION & SCOPE
  • 4.2. MARKET DRIVERS
    • 4.2.1. CHANGING LIFESTYLE OF INDIVIDUALS
    • 4.2.2. INCREASING DISCRETIONARY INCOME SPEND ON HEALTHCARE
    • 4.2.3. HIGH DEMAND FOR FORTIFIED FOOD & BEVERAGE PRODUCTS
    • 4.2.4. EASY MANUFACTURING PROCESS
    • 4.2.5. HEALTH BENEFITS OFFERED BY KOMBUCHA
      • 4.2.5.1. DIGESTION
      • 4.2.5.2. DETOXIFICATION
      • 4.2.5.3. CANCER PREVENTION
      • 4.2.5.4. DIABETES PREVENTION
      • 4.2.5.5. INCREASED ENERGY & STRONGER IMMUNE SYSTEM
      • 4.2.5.6. ANTIOXIDANT POWER
  • 4.3. MARKET RESTRAINTS
    • 4.3.1. HIGHLY REGULATED FOOD & BEVERAGES MARKET
    • 4.3.2. BEVERAGES RECALLED DUE TO HIGH ALCOHOL CONTENT
    • 4.3.3. LENGTHIER APPROVAL LAG TIMES DISCOURAGE MANUFACTURERS
  • 4.4. MARKET OPPORTUNITIES
    • 4.4.1. HEALTH CONCERNS INCREASES THE CONSUMPTION OF FUNCTIONAL BEVERAGES
    • 4.4.2. INCREASING R&D & INNOVATIONS TO EXPAND PRODUCT PORTFOLIO
  • 4.5. MARKET CHALLENGES
    • 4.5.1. DIFFICULTY IN MAINTAINING STORAGE CONDITIONS FOR KOMBUCHA
    • 4.5.2. SIDE EFFECTS OF KOMBUCHA

5. MARKET BY CONSUMER DEMOGRAPHICS

  • 5.1. MALE
  • 5.2. FEMALE

6. MARKET BY TYPE

  • 6.1. YEAST
  • 6.2. BACTERIA
  • 6.3. OTHERS

7. MARKET BY DISTRIBUTION CHANNELS

  • 7.1. HYPERMARKETS & SUPERMARKETS
  • 7.2. CONVENIENCE STORES
  • 7.3. FOOD & DRINK SPECIALTY STORES
  • 7.4. OTHER DISTRIBUTION CHANNELS

8. MARKET BY FLAVOR

  • 8.1. CITRUS
  • 8.2. APPLE, COCONUT & MANGO
  • 8.3. HERBS & SPICES
  • 8.4. FLOWER
  • 8.5. BERRIES
  • 8.6. OTHERS

9. KEY ANALYTICS

  • 9.1. PORTER'S FIVE FORCE MODEL
    • 9.1.1. THREAT OF NEW ENTRANTS
    • 9.1.2. THREAT OF SUBSTITUTE
    • 9.1.3. BARGAINING POWER OF SUPPLIERS
    • 9.1.4. BARGAINING POWER OF BUYERS
    • 9.1.5. THREAT OF COMPETITIVE RIVALRY
  • 9.2. KEY BUYING CRITERIA
    • 9.2.1. COST
    • 9.2.2. LABELLING
    • 9.2.3. FLAVOR
  • 9.3. VALUE CHAIN ANALYSIS
    • 9.3.1. RESEARCH & DEVELOPMENT
    • 9.3.2. MANUFACTURERS
    • 9.3.3. DISTRIBUTORS
    • 9.3.4. RETAILERS & END USERS
  • 9.4. OPPORTUNITY MATRIX
  • 9.5. LEGAL, POLICY & REGULATORY FRAMEWORK
  • 9.6. VENDOR LANDSCAPE

10. GEOGRAPHICAL ANALYSIS - ASIA PACIFIC

  • 10.1. CHINA
  • 10.2. JAPAN
  • 10.3. INDIA
  • 10.4. AUSTRALIA
  • 10.5. REST OF ASIA PACIFIC

11. COMPETITIVE LANDSCAPE

  • 11.1. MARKET SHARE ANALYSIS
  • 11.2. COMPANY PROFILES
    • 11.2.1. BUCHA LIVE KOMBUCHA
    • 11.2.2. GT'S KOMBUCHA
    • 11.2.3. HAIN CELESTIAL GROUP
    • 11.2.4. KEVITA, INC. (ACQUIRED BY PEPSICO)
    • 11.2.5. KOMBUCHA WONDER DRINK
    • 11.2.6. KOSMIC KOMBUCHA
    • 11.2.7. LIVE SODA KOMBUCHA
    • 11.2.8. MAKANA BEVERAGES INC.
    • 11.2.9. NESSALLA KOMBUCHA
    • 11.2.10. RED BULL GMBH
    • 11.2.11. REED'S INC.
    • 11.2.12. REVIVE KOMBUCHA
    • 11.2.13. THE HUMM KOMBUCHA LLC
    • 11.2.14. TOWNSHEND'S TEA
    • 11.2.15. UNITY VIBRATION

LIST OF TABLES

  • TABLE 1: ASIA PACIFIC KOMBUCHA MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)
  • TABLE 2: ASIA PACIFIC KOMBUCHA MARKET, BY CONSUMER DEMOGRAPHICS, 2019-2027 (IN $ MILLION)
  • TABLE 3: ASIA PACIFIC KOMBUCHA MARKET, BY TYPE, 2019-2027 (IN $ MILLION)
  • TABLE 4: ASIA PACIFIC KOMBUCHA MARKET, BY DISTRIBUTION CHANNELS, 2019-2027 (IN $ MILLION)
  • TABLE 5: ASIA PACIFIC KOMBUCHA MARKET, BY FLAVOUR, 2019-2027 (IN $ MILLION)
  • TABLE 6: OPPORTUNITY MATRIX
  • TABLE 7: VENDOR LANDSCAPE
  • TABLE 8: ASIA PACIFIC KOMBUCHA MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)

LIST OF FIGURES

  • FIGURE 1: ASIA PACIFIC KOMBUCHA MARKET, BY DISTRIBUTION CHANNELS, 2018 & 2027 (IN %)
  • FIGURE 2: TIMELINE OF KOMBUCHA
  • FIGURE 3: ASIA PACIFIC KOMBUCHA MARKET, BY MALE, 2019-2027 (IN $ MILLION)
  • FIGURE 4: ASIA PACIFIC KOMBUCHA MARKET, BY FEMALE, 2019-2027 (IN $ MILLION)
  • FIGURE 5: ASIA PACIFIC KOMBUCHA MARKET, BY YEAST, 2019-2027 (IN $ MILLION)
  • FIGURE 6: ASIA PACIFIC KOMBUCHA MARKET, BY BACTERIA, 2019-2027 (IN $ MILLION)
  • FIGURE 7: ASIA PACIFIC KOMBUCHA MARKET, BY OTHER TYPES, 2019-2027 (IN $ MILLION)
  • FIGURE 8: ASIA PACIFIC KOMBUCHA MARKET, BY HYPERMARKETS & SUPERMARKETS, 2019-2027 (IN $ MILLION)
  • FIGURE 9: ASIA PACIFIC KOMBUCHA MARKET, BY CONVENIENCE STORES, 2019-2027 (IN $ MILLION)
  • FIGURE 10: ASIA PACIFIC KOMBUCHA MARKET, BY FOOD & DRINK SPECIALITY STORES, 2019-2027 (IN $ MILLION)
  • FIGURE 11: ASIA PACIFIC KOMBUCHA MARKET, BY OTHER DISTRIBUTION CHANNELS, 2019-2027 (IN $ MILLION)
  • FIGURE 12: ASIA PACIFIC KOMBUCHA MARKET, BY CITRUS, 2019-2027 (IN $ MILLION)
  • FIGURE 13: ASIA PACIFIC KOMBUCHA MARKET, BY APPLE, COCONUT & MANGO, 2019-2027 (IN $ MILLION)
  • FIGURE 14: ASIA PACIFIC KOMBUCHA MARKET, BY HERBS & SPICES, 2019-2027 (IN $ MILLION)
  • FIGURE 15: ASIA PACIFIC KOMBUCHA MARKET, BY FLOWER, 2019-2027 (IN $ MILLION)
  • FIGURE 16: ASIA PACIFIC KOMBUCHA MARKET, BY BERRIES, 2019-2027 (IN $ MILLION)
  • FIGURE 17: ASIA PACIFIC KOMBUCHA MARKET, BY OTHER FLAVOURS, 2019-2027 (IN $ MILLION)
  • FIGURE 18: PORTER'S FIVE FORCE ANALYSIS
  • FIGURE 19: VALUE CHAIN ANALYSIS
  • FIGURE 20: ASIA PACIFIC KOMBUCHA MARKET, REGIONAL OUTLOOK, 2018 & 2027 (IN %)
  • FIGURE 21: CHINA KOMBUCHA MARKET, 2019-2027 (IN $ MILLION)
  • FIGURE 22: JAPAN KOMBUCHA MARKET, 2019-2027 (IN $ MILLION)
  • FIGURE 23: INDIA KOMBUCHA MARKET, 2019-2027 (IN $ MILLION)
  • FIGURE 24: AUSTRALIA KOMBUCHA MARKET, 2019-2027 (IN $ MILLION)
  • FIGURE 25: REST OF ASIA PACIFIC KOMBUCHA MARKET, 2019-2027 (IN $ MILLION)
  • FIGURE 26: MARKET SHARE ANALYSIS OF KEY PLAYERS IN 2017 (IN %)
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