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Market Research Report

North America Kombucha Market Forecast 2019-2027

Published by Inkwood Research Product code 597075
Published Content info 70 Pages
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North America Kombucha Market Forecast 2019-2027
Published: February 5, 2019 Content info: 70 Pages
Description

KEY FINDINGS:

The increasing communal cognizance about the many health benefits of the fermented Kombucha drinks is mainly influencing the North America Kombucha market. Between the projected years of 2019-2027, the revenue generated by this market is expected to rise from $XX million in 2018 and reach up to $XX million by the end of 2027, at a CAGR rise of 26.25%. The continuous efforts towards the packaging of kombucha bottles for making them eco-friendly also add up to the total cost that makes the manufacturers maintain a huge stock of kombucha.

MARKET INSIGHTS:

The North America Kombucha market is segmented by type, distribution channels, flavors and consumer demographics. Apart from being used as a health drink, Kombucha is also utilized for the biological preservation of foods because of certain natural antibacterial agents used during kombucha preparation. The drinks are also useful for patients suffering from chronic diseases like diabetes, arthritis, and high blood pressure. The U.S kombucha market is expected to grow with the highest CAGR over the forecast period. The Canada market is also fast evolving. Several favorable Canadian government regulations for functional foods are expected to drive the market's growth in this country.

COMPETITIVE INSIGHTS:

Some of the significant Kombucha manufacturing companies in the North American market are Nessalla Kombucha, Makana Beverages Inc., Unity Vibration, KeVita, Inc. (Acquired By PepsiCo), Live Soda Kombucha, Townshend's Tea, Kombucha Wonder Drink, Revive Kombucha, Kosmic Kombucha, The Humm Kombucha LLC, Red Bull GmbH, Bucha Live Kombucha, Reed's Inc., GT's Kombucha and Hain Celestial Group.

Table of Contents
Product Code: 11939

Table of Contents

1. RESEARCH SCOPE

  • 1.1. STUDY GOALS
  • 1.2. SCOPE OF THE MARKET STUDY
  • 1.3. WHO WILL FIND THIS REPORT USEFUL?
  • 1.4. STUDY & FORECASTING YEARS

2. RESEARCH METHODOLOGY

  • 2.1. SOURCES OF DATA
    • 2.1.1. SECONDARY DATA
    • 2.1.2. PRIMARY DATA
  • 2.2. TOP-DOWN APPROACH
  • 2.3. BOTTOM-UP APPROACH
  • 2.4. DATA TRIANGULATION

3. EXECUTIVE SUMMARY

  • 3.1. MARKET SUMMARY
  • 3.2. KEY FINDINGS
    • 3.2.1. GROWING POPULARITY OF FRUIT FLAVORED KOMBUCHA
    • 3.2.2. YOUNGER WOMEN ARE THE MAJOR CONSUMERS OF KOMBUCHA
    • 3.2.3. RISE IN NEW PRODUCT LAUNCHES
    • 3.2.4. PACKAGING INNOVATIONS & INCREASING MARKETING INITIATIVES

4. MARKET DYNAMICS

  • 4.1. MARKET DEFINITION & SCOPE
  • 4.2. MARKET DRIVERS
    • 4.2.1. CHANGING LIFESTYLE OF INDIVIDUALS
    • 4.2.2. INCREASING DISCRETIONARY INCOME SPEND ON HEALTHCARE
    • 4.2.3. HIGH DEMAND FOR FORTIFIED FOOD & BEVERAGE PRODUCTS
    • 4.2.4. EASY MANUFACTURING PROCESS
    • 4.2.5. HEALTH BENEFITS OFFERED BY KOMBUCHA
      • 4.2.5.1. DIGESTION
      • 4.2.5.2. DETOXIFICATION
      • 4.2.5.3. CANCER PREVENTION
      • 4.2.5.4. DIABETES PREVENTION
      • 4.2.5.5. INCREASED ENERGY & STRONGER IMMUNE SYSTEM
      • 4.2.5.6. ANTIOXIDANT POWER
  • 4.3. MARKET RESTRAINTS
    • 4.3.1. HIGHLY REGULATED FOOD & BEVERAGES MARKET
    • 4.3.2. BEVERAGES RECALLED DUE TO HIGH ALCOHOL CONTENT
    • 4.3.3. LENGTHIER APPROVAL LAG TIMES DISCOURAGE MANUFACTURERS
  • 4.4. MARKET OPPORTUNITIES
    • 4.4.1. HEALTH CONCERNS INCREASES THE CONSUMPTION OF FUNCTIONAL BEVERAGES
    • 4.4.2. INCREASING R&D & INNOVATIONS TO EXPAND PRODUCT PORTFOLIO
  • 4.5. MARKET CHALLENGES
    • 4.5.1. DIFFICULTY IN MAINTAINING STORAGE CONDITIONS FOR KOMBUCHA
    • 4.5.2. SIDE EFFECTS OF KOMBUCHA

5. MARKET BY CONSUMER DEMOGRAPHICS

  • 5.1. MALE
  • 5.2. FEMALE

6. MARKET BY TYPE

  • 6.1. YEAST
  • 6.2. BACTERIA
  • 6.3. OTHERS

7. MARKET BY DISTRIBUTION CHANNELS

  • 7.1. HYPERMARKETS & SUPERMARKETS
  • 7.2. CONVENIENCE STORES
  • 7.3. FOOD & DRINK SPECIALTY STORES
  • 7.4. OTHER DISTRIBUTION CHANNELS

8. MARKET BY FLAVOR

  • 8.1. CITRUS
  • 8.2. APPLE, COCONUT & MANGO
  • 8.3. HERBS & SPICES
  • 8.4. FLOWER
  • 8.5. BERRIES
  • 8.6. OTHERS

9. KEY ANALYTICS

  • 9.1. PORTER'S FIVE FORCE MODEL
    • 9.1.1. THREAT OF NEW ENTRANTS
    • 9.1.2. THREAT OF SUBSTITUTE
    • 9.1.3. BARGAINING POWER OF SUPPLIERS
    • 9.1.4. BARGAINING POWER OF BUYERS
    • 9.1.5. THREAT OF COMPETITIVE RIVALRY
  • 9.2. KEY BUYING CRITERIA
    • 9.2.1. COST
    • 9.2.2. LABELLING
    • 9.2.3. FLAVOR
  • 9.3. VALUE CHAIN ANALYSIS
    • 9.3.1. RESEARCH & DEVELOPMENT
    • 9.3.2. MANUFACTURERS
    • 9.3.3. DISTRIBUTORS
    • 9.3.4. RETAILERS & END USERS
  • 9.4. OPPORTUNITY MATRIX
  • 9.5. LEGAL, POLICY & REGULATORY FRAMEWORK
  • 9.6. VENDOR LANDSCAPE

10. GEOGRAPHICAL ANALYSIS - NORTH AMERICA

  • 10.1. UNITED STATES
  • 10.2. CANADA

11. COMPETITIVE LANDSCAPE

  • 11.1. MARKET SHARE ANALYSIS
  • 11.2. COMPANY PROFILES
    • 11.2.1. BUCHA LIVE KOMBUCHA
    • 11.2.2. GT'S KOMBUCHA
    • 11.2.3. HAIN CELESTIAL GROUP
    • 11.2.4. KEVITA, INC. (ACQUIRED BY PEPSICO)
    • 11.2.5. KOMBUCHA WONDER DRINK
    • 11.2.6. KOSMIC KOMBUCHA
    • 11.2.7. LIVE SODA KOMBUCHA
    • 11.2.8. MAKANA BEVERAGES INC.
    • 11.2.9. NESSALLA KOMBUCHA
    • 11.2.10. RED BULL GMBH
    • 11.2.11. REED'S INC.
    • 11.2.12. REVIVE KOMBUCHA
    • 11.2.13. THE HUMM KOMBUCHA LLC
    • 11.2.14. TOWNSHEND'S TEA
    • 11.2.15. UNITY VIBRATION

LIST OF TABLES

  • TABLE 1: NORTH AMERICA KOMBUCHA MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)
  • TABLE 2: NORTH AMERICA KOMBUCHA MARKET, BY CONSUMER DEMOGRAPHICS, 2019-2027 (IN $ MILLION)
  • TABLE 3: NORTH AMERICA KOMBUCHA MARKET, BY TYPE, 2019-2027 (IN $ MILLION)
  • TABLE 4: NORTH AMERICA KOMBUCHA MARKET, BY DISTRIBUTION CHANNELS, 2019-2027 (IN $ MILLION)
  • TABLE 5: NORTH AMERICA KOMBUCHA MARKET, BY FLAVOUR, 2019-2027 (IN $ MILLION)
  • TABLE 6: OPPORTUNITY MATRIX
  • TABLE 7: VENDOR LANDSCAPE
  • TABLE 8: NORTH AMERICA KOMBUCHA MARKET, BY COUNTRY, 2019-2027 (IN $ MILLION)

LIST OF FIGURES

  • FIGURE 1: NORTH AMERICA KOMBUCHA MARKET, BY DISTRIBUTION CHANNELS, 2018 & 2027 (IN %)
  • FIGURE 2: TIMELINE OF KOMBUCHA
  • FIGURE 3: NORTH AMERICA KOMBUCHA MARKET, BY MALE, 2019-2027 (IN $ MILLION)
  • FIGURE 4: NORTH AMERICA KOMBUCHA MARKET, BY FEMALE, 2019-2027 (IN $ MILLION)
  • FIGURE 5: NORTH AMERICA KOMBUCHA MARKET, BY YEAST, 2019-2027 (IN $ MILLION)
  • FIGURE 6: NORTH AMERICA KOMBUCHA MARKET, BY BACTERIA, 2019-2027 (IN $ MILLION)
  • FIGURE 7: NORTH AMERICA KOMBUCHA MARKET, BY OTHER TYPES, 2019-2027 (IN $ MILLION)
  • FIGURE 8: NORTH AMERICA KOMBUCHA MARKET, BY HYPERMARKETS & SUPERMARKETS, 2019-2027 (IN $ MILLION)
  • FIGURE 9: NORTH AMERICA KOMBUCHA MARKET, BY CONVENIENCE STORES, 2019-2027 (IN $ MILLION)
  • FIGURE 10: NORTH AMERICA KOMBUCHA MARKET, BY FOOD & DRINK SPECIALITY STORES, 2019-2027 (IN $ MILLION)
  • FIGURE 11: NORTH AMERICA KOMBUCHA MARKET, BY OTHER DISTRIBUTION CHANNELS, 2019-2027 (IN $ MILLION)
  • FIGURE 12: NORTH AMERICA KOMBUCHA MARKET, BY CITRUS, 2019-2027 (IN $ MILLION)
  • FIGURE 13: NORTH AMERICA KOMBUCHA MARKET, BY APPLE, COCONUT & MANGO, 2019-2027 (IN $ MILLION)
  • FIGURE 14: NORTH AMERICA KOMBUCHA MARKET, BY HERBS & SPICES, 2019-2027 (IN $ MILLION)
  • FIGURE 15: NORTH AMERICA KOMBUCHA MARKET, BY FLOWER, 2019-2027 (IN $ MILLION)
  • FIGURE 16: NORTH AMERICA KOMBUCHA MARKET, BY BERRIES, 2019-2027 (IN $ MILLION)
  • FIGURE 17: NORTH AMERICA KOMBUCHA MARKET, BY OTHER FLAVOURS, 2019-2027 (IN $ MILLION)
  • FIGURE 18: PORTER'S FIVE FORCE ANALYSIS
  • FIGURE 19: VALUE CHAIN ANALYSIS
  • FIGURE 20: NORTH AMERICA KOMBUCHA MARKET, REGIONAL OUTLOOK, 2018 & 2027 (IN %)
  • FIGURE 21: UNITED STATES KOMBUCHA MARKET, 2019-2027 (IN $ MILLION)
  • FIGURE 22: CANADA KOMBUCHA MARKET, 2019-2027 (IN $ MILLION)
  • FIGURE 23: MARKET SHARE ANALYSIS OF KEY PLAYERS IN 2017 (IN %)
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