PUBLISHER: Inkwood Research | PRODUCT CODE: 1268531
PUBLISHER: Inkwood Research | PRODUCT CODE: 1268531
The Middle East & Africa beauty & personal care market is estimated to record a CAGR of 2.95% over the forecasting period of 2023-2032. The market growth of the region is propagated by key factors, such as the rise in per capita income, in addition to the increasing awareness about hygiene as well as lifestyle upgrades.
Saudi Arabia, Egypt, Israel, the United Arab Emirates, South Africa, and Rest of Middle East & Africa are analyzed for the Middle East & Africa beauty & personal care market growth evaluation. In Saudi Arabia, social media platforms supplemented by the region's standards are aiding market growth. Therapeutic brands are also evolving in the country's market, with their participation in promotional campaigns, especially in the form of offers and discounts, set to be beneficial for purchases.
In Turkey, the sales of medicated baby and child-specific products are set to record significant growth in the coming years. This is mainly due to the rising level of education amongst women, subsequently expected to result in an increased number of working women as well as their consumption power. The student population living away from their homes in large cities is also set to rise, given the surge in the number of education establishments. This factor, in turn, is expected to propel the sales of bath and shower as well as oral care products. Hence, the aforementioned drivers are anticipated to proliferate the Middle East & Africa beauty & personal care market growth during the forecast years.
Prominent companies operating in the market are Beiersdorf AG, L'Oreal SA, LVMH Moet Hennessy Louis Vuitton SE etc.