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Market Research Report

Global MVNO Forecasts 2015 - 5th edition

Published by Ovum (TMT Intelligence, Informa) Product code 142241
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Global MVNO Forecasts 2015 - 5th edition
Published: March 29, 2011 Content info:

This publication has been discontinued on May 15, 2017.


“MVNOs will double in size by 2015 to reach 186 million subscriptions. MVNAs and MVNEs will be some of the key enablers to foster growth. Retailers and “ethnic MVNOs” will continue to represent the bulk of MVNOs in the near future, but the data-only and M2M market for MVNO will emerge. ” Dario Talmesio, Senior Analyst, Informa Telecoms & Media.


This report looks at a wide range of MVNO strategies and provides a detailed analysis of MVNO markets and operators worldwide from regional and country perspectives, including MVNO subscriber forecasts for 60 countries. It examines what makes a successful MVNO, the role of MVNAs and MVNEs and how their role is evolving, as they now start to move up the value chain.


The MVNO business model has proved hugely successful in developed markets with over half of the subscribers coming from Europe, but emerging markets have remained largely immune to the MVNO hype until now. However, this is changing as Latin America and Africa emerge as potential growth markets.

The report highlights this and other emerging trends in the sector including data- only MVNOs, ethnic MVNOs, and retail. We also provide detailed analysis on the future of MVNOs from a service perspective, as well as discussing how the sector is moving towards consolidation.

For the first time, the report includes detailed forecasts by country and covers 60 of the world' s key markets. In addition, it contains several detailed Case Studies covering the key players across different regions including Best Buy' s mobile, Lebara Mobile and Friendi Mobile Jordan.

Case studies include:

  • Case study: Best Buy' s mobile
  • Case study: Tune Talk
  • Case study: Vertu' s unique MVNO business model in Japan
  • Case study: Lebara Mobile
  • Case study: LycaMobile
  • Case study: Friendi Mobile Jordan
  • Case study: Kirene avec Orange

Key questions answered:

  • Where and when are MVNO growing? Under what conditions MVNO markets proliferate?
  • What makes a successful Wholesale strategy for MVNOs?
  • How do operators find their best MVNO partners?
  • What will growth look like for MVNOs at regional and country levels?
  • What impact have MVNOs had in their markets and why?
  • What MVNOs should be aware of when making their plans?

Countries covered by Global MNVO Forecasts 2015 reserach:

  • Argentina
  • Belgium
  • Bahrain
  • Canada
  • Croatia
  • Egypt
  • France
  • Hong Kong
  • Ireland
  • Japan
  • Latvia
  • Mexico
  • Norway
  • Poland
  • Romania
  • Singapore
  • South Africa
  • Sri Lanka
  • Taiwan
  • UK
  • Australia
  • Brazil
  • Bangladesh
  • Chile
  • Czech Republic
  • Estonia
  • Germany
  • Hungary
  • Israel
  • Jordan
  • Lithuania
  • Netherlands
  • Oman
  • Portugal
  • Russia
  • Slovak Republic
  • Vietnam
  • Sweden
  • Thailand
  • Ukraine
  • Austria
  • Bulgaria
  • Cameroon
  • Colombia
  • Denmark
  • Finland
  • Greece
  • India
  • Italy
  • Korea
  • Malaysia
  • New Zealand
  • Pakistan
  • Qatar
  • Senegal
  • Slovenia
  • Spain
  • Switzerland
  • Turkey
  • USA
Table of Contents

Table of Contents

  • Global MVNO Forecasts to 2015 - 5th edition Executive Summary - PowerPoint file 14 Slides)
  • MVNO Subscription Forecasts, 2010-2015 - Excel file
  • Global MVNO markets will reach 186 million subscribers by 2015
    • Fig. 1. Herfindahl-Hirschman Index
    • Fig. 2: Global, MVNO penetration, by region, 2009-2015
    • Fig. 3: Global, MVNO subscriptions, by region, 2009-2015
    • Fig. 4: Global, number of MVNO launches, by region, 1991-2010
    • Fig. 5: Global, number of MVNO launches, by year, 1991-2010
  • The “retailization” of wholesale business models will happen
    • Fig. 1: Options for an MVNO, Nov-10
    • Fig. 2: UK, operators, MVNOs and aggregators, Dec-10
  • Case study: Best Buy' s mobile broadband MVNO
    • Fig.1: Best Buy Connect plans, Aug-10
    • Fig. 2: Best Buy Connect logo
    • Fig. 3: Best Buy Connect SWOT analysis
  • Case study: Friendi Mobile Jordan
    • Fig. 1: Jordan, mobile subscriptions by operator, 2Q10
    • Fig. 2: Friendi Mobile Jordan business model
    • Fig. 3: Friendi Mobile Jordan, SWOT analysis
  • Case study: Kirene avec Orange
    • Fig. 1: Kirene avec Orange business model
    • Fig. 2: Senegal, mobile subscriptions by operator, 1Q09-1Q10
    • Fig. 3: Kirene avec Orange, SWOT analysis
  • Case study: Lebara Mobile
    • Fig. 1: Lebara Group, country launches and exits
    • Fig. 2: Lebara Germany, target customers
    • Fig. 3: Lebara business model
    • Fig. 4: Lebara Group SWOT analysis
  • Case study: LycaMobile
    • Fig. 1: LycaMobile operations
    • Fig. 2: LycaMobile business model
    • Fig. 3: LycaMobile' s future vision
    • Fig. 4: LycaFly and LycaCruise
    • Fig. 5: LycaMobile subscribers, 2Q06-2Q10
    • Fig. 6: LycaMobile SWOT analysis
  • Case study: Tune Talk
    • Fig. 1: Tune Talk active subscriptions, 3Q09-2Q10
    • Fig. 2: Tune Talk business model
    • Fig. 3: Tune Talk SWOT
  • Case study: Vertu' s unique MVNO business model in Japan
    • Fig. 1: Vertu handset, Signature Diamonds
    • Fig. 2: Vertu Japan, business model
    • Fig. 3: Vertu Japan, service tariff, Aug-10
    • Fig. 4: Vertu Japan, SWOT analysis
    • Fig. 5: Vertu handset, Ascent Ti Ferrari
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