Market Research Report
Mobile NFC Services
|Published by||Ovum (TMT Intelligence, Informa)||Product code||212656|
Delivery time: 1-2 business days
|Mobile NFC Services|
|Published: September 16, 2011||Content info:||
This publication has been discontinued on May 15, 2017.
“There seems to be a stronger case for the use of NFC for mobile payments in the emerging markets, whereas the focus initially in the developed world will be more on using NFC for mobile ticketing and transport applications.” Shailendra Pandey, Senior Analyst, Informa Telecoms & Media
After almost flat-lining over a year ago, the mobile NFC sector has been re-energized by a flurry of announcements. Mobile operators in several countries have ganged up in NFC alliances and joint ventures; handset vendors have announced bold NFC handset rollout plans.
There has been a revival in enthusiasm for mobile NFC with a number of operators announcing plans to launch services in 2011. These mobile operators are eager to seize the initiative before OTT players, such as Google and Apple, jump ahead and capture the market for themselves. However, it is important to remember that the numerous barriers that have held back the mobile NFC market until now largely still remain in place. Therefore, the success of those operators keen on becoming mobile NFC market leaders will depend on how well they are able to tackle and remove the market barriers by partnering with other value chain players.
This report analyses the prospects for the growth of mobile NFC services, examining the economic, technological and strategic drivers, and constraints to overall market development. It evaluates the various user case and business opportunities presented by mobile NFC services for mobile operators, OEMs, PSPs, and technology and platform vendors, both in the developed and emerging markets.