Market Research Report
Affordable Handsets: From Imitation to Innovation
|Published by||Ovum (TMT Intelligence, Informa)||Product code||269885|
Delivery time: 1-2 business days
Although "traditional" handset vendors continue to grab the limelight, a growing number of "micro brands" and assemblers are disrupting the market by offering technologically-advanced devices at ever-more affordable-price points.
This report examines technology and market indicators, the deployment of mobile OSs and third-party reference designs that are contributing to and underpinning the affordable devices market landscape, and the varied success of handset vendors in this segment.
The demand for smartphones - and access to the various mobile technologies they bring - is increasing. Consumers are being presented with a choice of devices, at a variety of price points and across a number of operating systems, which is greater than ever before.
While the "traditional" handset vendors continue to be the innovation leaders, up-and-coming vendors are providing similar-spec handsets but at much lower price points and are competing head-on in this "affordable handsets" segment. This trend is causing significant disruption in the market, with a few of these incoming vendors outselling the "traditional" OEMs. Furthermore, a variety of smaller companies are finding ways to maximize their operating profits by keeping down operating expenditure, which can be a significant burden to the "traditional" OEMs.
This report examines the dynamics and addressable market for affordable handsets and identifies where the opportunities lie and the types of vendors that operate in the segment. In particular, the choices selected by the affordable market players and vendors, such as third-party reference design, mobile operating system and technologies used (including display, camera and embedded memory) are explored to highlight the different strategies employed in an attempt to drive down price and stay competitive. The optimal handset specifications, in terms of perceived value and cost of implementation, are also identified.
A full market forecast is provided, showing where the growth will come over the next five years and how it will compare with the wider mobile handsets market.
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