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Market Research Report
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1053887

World OTT Markets - Dataset & Report: Data & Forecasts up to 2025

Published: | IDATE DigiWorld | Delivery time: 1-2 business days

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World OTT Markets - Dataset & Report: Data & Forecasts up to 2025
Published: December 27, 2021
IDATE DigiWorld
Delivery time: 1-2 business days
  • Description
  • Table of Contents
  • List of Tables

This annual observatory provides a comprehensive database of global, regional and country-level market value, covering all major OTT services for the period 2015-2025.

Markets covered: Internet access and usage: search - social - mobile - video - communication - cloud - digital content - E-commerce commission - online gaming.

These markets are also dissected from a business model perspective , to include both paid revenues and advertising revenues from search and display formats.

The total telecom services market is also provided as a means of comparison with the OTT services market.

7 regions and 10 countries covered:

  • World, Europe, EU5, Asia-Pacific, Middle East & Africa, North America, Latin America.
  • China, France, Germany, India, Italy, Japan, South Korea, Spain, UK, USA

Focus on the principal Internet players: Alibaba, Amazon, Apple, Baidu, Facebook, Google, Microsoft, Tencent, including their revenue and platform strategies.

Main OTT market trends and dynamics are also provided, including key players, competition levels and IDATE DigiWorld's outlook and prospects.

Product Code: M00001BA

Table of Contents

1. Executive Summary

  • 1.1. World OTT market revenue by 2025
  • 1.2. Public cloud, OTT market's main growth driver
  • 1.3. Tech giants' business soared amid the pandemic
  • 1.4. Major OTTs' diversification (BAT version)
  • 1.5. Some OTT services are more reliant on personal data than others

2. Market Analysis and Key Internet Trends

  • 2.1. Growth of social network market
  • 2.2. GAFAM and BAT
  • 2.3. The Internet giants acquisition activities

3. Focus on Internet players: GAFAM & BAT - Focus GAFA

  • 3.1. Alphabet
  • 3.2. Facebook
  • 3.3. Amazon
  • 3.4. Apple

4. Focus on Internet players - Comparing GAFAM and BAT

  • 4.1. Facebook, Google & Baidu - Dependence on advertising evolving differently
  • 4.2. Apple & Microsoft - Majority of sales through their core business
  • 4.3. Facebook & Tencent- Social media leaders with different revenue patterns
  • 4.4. Amazon & Alibaba - E-commerce thrives in time of Covid-19

5. Online advertising

  • 5.1. Online advertising will maintain steady growth
  • 5.2. Google dominates the global search market, but not all regions

6. Cloud

  • 6.1. Cloud market growth
  • 6.2. Some big names battling for top spot, leaving the rest behind

7. Communication

  • 7.1. Communication services will grow, but revenue generation moderate
  • 7.2. Workplace collaborative communication applications

8. E-Commerce

  • 8.1. E-commerce will continue to grow, aided by m-commerce growth
  • 8.2. Localisation particularly important in e-commerce

9. Social media

  • 9.1. Social media will continue to see diversified models depending on region
  • 9.2. Facebook reigns supreme, with some local variants

10. OTT video

  • 10.1 OTT video to continue its US-lead growth
  • 10.2. A small handful of players dominate the OTT market

11. Mobile applications

  • 11.1. Paid mobile apps dominated by APAC revenue generation
  • 11.2. Free and in-app models dominate the popular apps

12. Online gaming

  • 12.1. Online gaming market is dominated by APAC revenue generation
  • 12.2. Importance of online gaming market in Asia

Database

Indicators by country

Access indicators

  • Internet subscribers (millions)
  • Fixed Internet users (millions)
  • Mobile subscribers (millions)
  • Mobile Internet users (millions)

Online advertising

  • Online advertising revenues (million EUR)
  • Display revenues (million EUR)
    • of which programmatic revenues (million EUR)
  • Search revenues (million EUR)
  • Other online advertising revenues (million EUR)

Social Networks

  • Total social networks revenues (million EUR)
  • Social networks paid revenues (million EUR)
  • Social networks advertising revenues (million EUR)

Mobile

  • Paid mobile application revenues (million EUR)
  • Mobile advertising revenues (million EUR)

OTT on demand video

  • Total OTT on demand video revenues (million EUR)
  • OTT video paid revenues (million EUR)
  • OTT video advertising revenues (million EUR)

OTT Communication OTT communication revenues (million EUR)

Cloud

  • Cloud revenues (million EUR)

E-Commerce

  • E-commerce revenues (million EUR)
    • of which M-commerce revenues (million EUR)

Online gaming

  • Online gaming revenues (million EUR)

Population

List of Figures

  • Figure 1: World OTT services market, 2018-2025
  • Figure 2: Breakdown of OTT paid service revenues, 2021 and 2025
  • Figure 3: Breakdown of ad-funded service revenues, 2021 and 2025
  • Figure 4: OTT markets in 2025, by segment
  • Figure 5: GAFAM revenues 2019 versus 2020
  • Figure 6: Major OTTs are diversifying into various services
  • Figure 7: BAT are diversifying into various services
  • Figure 8: Mapping of personal data usage according to players and markets
  • Figure 9: Monetization tools of leading social platforms
  • Figure 10: Major social media and video platforms ARPU 2020
  • Figure 11: Leading OTT companies by market capitalisation, May 2020
  • Figure 12: Annual number of acquisitions made by GAFAM 2016-2020
  • Figure 13: Number of investments made by GAFAM in 2016 -2020
  • Figure 14: Google's total and ad revenue breakdown, 2015-2020
  • Figure 15: Google advertisings, 2019-2020
  • Figure 16: Google Cloud and Other Bets activities, 2019-2020
  • Figure 17: Facebook's total and ads revenue breakdown, 2015-2020
  • Figure 18: Monthly Active Users Worldwide, 2018-2020
  • Figure 19: Amazon net sales breakdown 2015-2020
  • Figure 20: Amazon net income and net operating cash-flow, 2015-2020
  • Figure 21: Breakdown of net sales of Apple products, 2015-2020
  • Figure 22: Apple net sales and net income, 2014-2020
  • Figure 23: Ad revenue and its share of total revenue for Google, Facebook and Baidu, 2015-2020
  • Figure 24: Breakdown of net sales for Apple (left) and Microsoft (right), 2018-2020
  • Figure 25: Breakdown of Tencent revenue and MAU by division, 2018-2020
  • Figure 26: Breakdown of Facebook revenue, 2018-2020
  • Figure 27: Amazon and Alibaba's cloud revenues and their growth, 2018-2020
  • Figure 28: Revenue breakdown & e-commerce's share of total revenue for Amazon and Alibaba, 2018-2020
  • Figure 29: Online advertising revenues worldwide and regional breakdown, 2018-2025
  • Figure 30: Global online advertising revenues breakdown, 2018-2025
  • Figure 31: Cloud revenues worldwide and regional breakdown, 2018-2025
  • Figure 32: Cloud spending rates by country,2020
  • Figure 33: OTT communication revenues worldwide and regional breakdown, 2018-2025
  • Figure 34: E-commerce revenues worldwide and regional breakdown, 2018-2025
  • Figure 35: M-commerce revenues and their share of e-commerce revenue, 2018-2025
  • Figure 36: Selected countries of ecommerce share, 2020
  • Figure 37: Social media revenues worldwide and regional breakdown, 2018-2025
  • Figure 38: Breakdown of social media revenue, paid vs. advertising, 2025
  • Figure 39: Selected countries of ecommerce share, 2020
  • Figure 40: OTT video revenues worldwide and regional breakdown, 2018-2025
  • Figure 41: OTT video revenue breakdown, paid vs. advertising, 2025
  • Figure 42: Top 3 SVOD players' market share in 2020 in a selection of countries
  • Figure 43: Subscriber growth for the top OTT players in the US, 2014-2020
  • Figure 44: Paid mobile apps revenues worldwide and regional breakdown, 2018-2025
  • Figure 45: Paid mobile apps annual revenue per mobile Internet user, 2018-2025
  • Figure 46: Worldwide mobile App Store revenue format breakdown, 2018-2025
  • Figure 47: Online gaming revenues worldwide and regional breakdown, 2018-2025
  • Figure 48: Selected countries online gaming market share, 2025
  • Figure 49: Gaming revenues of leading public companies worldwide during Q4 2020