World Television Market

Abstract

Terrestrial - Satellite - Cable - IPTV - Markets & Data 2008-2017

This report provides readers with a detailed look at a sector on the precipice of unprecedented upheaval. It reveals the chief forces driving the industry's growth and transformation - exploring key market trends and supplying volume and revenue forecasts up to 2017.

Database structure

Indicators by country

• Access and usage indicators
• Households' main television access mode: terrestrial, satellite, cable, IPTV
• Digitization levels: analogue/digital split for each access mode
• Pay-TV penetration: pay-TV/free-to-air only split
• Customer numbers for the main pay-TV services
• Audience figures for the top TV channels for a selection of countries

Table of Contents

Executive Summary

• Key trends
• Cable, number one purveyor of TV programming
• Europe by no means a homogenous landscape
• Despite real disparities, digital TV in over 50% of homes
• USA: the world's biggest TV market
• The UK and Germany share top spot in Europe
• Strong correlation between TV access mode and pay-TV adoption rates

Methodology

• Indicators by country
• Definitions
• Pay-TV segmentation
• Sources

TV access modes

• TV access worldwide
• Terrestrial TV's structural decline
• Emerging markets: cable driving growth
• The biggest cable TV markets
• The rise of satellite
• The biggest satellite TV markets
• Limits of IPTV penetration
• The biggest IPTV markets
• The the future of access modes

Digital TV

• Half of all households worldwide have access to digital TV
• Forces driving the progress of digital TV
• Timetable for the digital switchover worldwide
• Digital TV penetration levels in the biggest markets
• The future progress of digital TV

TV industry revenue

• Growth of TV revenue worldwide
• GDP vs. TV market growth
• Growth of household spending on TV services
• Growth of pay-TV revenue
• TV access and premium services
• Growth of TV ad revenue
• TV revenue growth

The TV industry's top players

• The top TV industry players
• Geographical location of the world's top TV industry players
• Pay-TV providers' international expansion

Figures & tables

• Breakdown of the globe's TV households by access technology, 2012
• Breakdown of TV households in the biggest European markets by access technology, 2012
• Digital TV penetration worldwide in 2012
• Breakdown of TV market revenue in 2012
• Breakdown of TV market revenue in the biggest European markets in 2012
• Pay-TV penetration rates worldwide in 2012
• Change in TV access modes worldwide, 2009-2013
• TV households worldwide in 2012
• Change in terrestrial TV households' share of the global total, 2009-2013
• Regional TV access mode split in 2012
• Cable's penetration of TV households in 2012
• Veteran markets' and BRIC nation households' contribution to the increase in cable households between 2009 and 2012
• National rankings in terms of cable households, 2009, 2012-2013 & 2017
• National rankings in terms of cable TV penetration, 2009, 2012-2013 & 2017
• Change in households' TV access modes worldwide, 2009-2012
• Growth of FTA satellite and satellite pay-TV households worldwide, 2009-2013
• National rankings in terms of satellite TV households, 2009, 2012-2013 & 2017
• National rankings in terms of satellite TV penetration, 2009, 2012-2013 & 2017
• Change in IPTV's share of TV households worldwide, 2009-2013
• Growth of IPTV households in the top European markets and in the US, 2009-2013
• National rankings in terms of IPTV households, 2009, 2012-2013 & 2017
• National rankings in terms of IPTV penetration, 2009, 2012-2013 & 2017
• Forecast change in viewers' choice of TV access channel, 2013-2017
• Growth of digital TV penetration worldwide, 2009-2013
• Regional digital TV penetration in 2012
• Comparison of digital TV and pay-TV penetration worldwide in 2012
• Growth of digital TV penetration worldwide by access mode
• Timetable for terrestrial broadcasting networks' switchover to digital
• 10 biggest TV markets, 2009, 2012-13 & 2017
• Top 10 countries in terms of digital TV households, 2009, 2012-13 & 2017
• Forecast evolution of digital TV penetration worldwide, 2012 & 2017
• Breakdown of TV revenue by source, 2009-2013
• Regional split for global TV revenue in 2012
• Comparison of global TV revenue and GDP growth, 2009-2013
• TV revenue's share of regional GDP, 2009-2013
• TV households' spending on TV services by region in 2012
• Growth in spending per pay-TV household, 2009-2013
• Growth of pay-TV households worldwide by type of network 2009-2013
• Regional pay-TV revenue growth, 2008 & 2012
• Breakdown of pay-TV households by type of service in Japan, Germany, France and Italy, in 2012
• Breakdown of pay-TV revenue by type of service in Japan, Germany, France and Italy, in 2012
• Regional growth of TV ad revenue, 2009-2012
• Breakdown of ad revenue by media and by region, in 2012
• Forecast growth of TV market revenue by source, 2012-2017
• Top TV industry companies, by revenue
• Top 20 TV market players in 2011, by annual revenue
• Geographical footprint of pay-TV providers DirecTV, Canal+ and Modern Times Group (MTG) at the end of 2011