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Market Research Report

FTTx Services and Pricing: How the Market's Top Players Offers are Positioned

Published by IDATE DigiWorld Product code 302332
Published Content info 30 Pages
Delivery time: 1-2 business days
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FTTx Services and Pricing: How the Market's Top Players Offers are Positioned
Published: October 9, 2015 Content info: 30 Pages
Description

Leading players' strategies and positioning

This report provides case studies on a selection of telcos and cablecos that are leaders in the superfast access market.

Each case study includes details on how the company is positioned on the technical front, i.e. SFB solutions employed, and from a pricing and marketing standpoint.

The report also delivers an analysis that serves to compare and contrast the main features of the SFB strategies being employed by the ISPs:

  • Main technical solutions used
  • Availability of bundles
  • Number of different speeds on offer
  • Pricing
Table of Contents
Product Code: M15505IN3

Table of Contents

1. Executive Summary

2. Methodology & definitions

  • 2.1. General methodology of IDATE reports
  • 2.2. Definitions

3. Case studies

  • 3.1. The United States
    • 3.1.1. Comcast
    • 3.1.2. Verizon
  • 3.2. Europe
    • 3.2.1. Telefónica
    • 3.2.2. TeliaSonera
    • 3.2.3. Orange
    • 3.2.4. BT
  • 3.3. Asia-Pacific
    • 3.3.1. KT
    • 3.3.2. NTT
    • 3.3.3. China Telecom

4. Profile of superfast broadband products

  • 4.1. Fibre now a fixture in superfast broadband plans
  • 4.2. Growing ubiquity of bundles
  • 4.3. Speed is still the core criterion for superfast broadband plans
  • 4.4. The main add-ons
    • 4.4.1. Options tied to the product's technical properties
    • 4.4.2. Add-on services, starting with video
  • 4.5. Still very disparate price points

Report's tables and figures

Tables

  • Table 1: A selection of Comcast standalone plans and triple play bundles: content and pricing
  • Table 2: A selection of Verizon standalone plans and triple play bundles: content and pricing
  • Table 3: Telefonica standalone plans and triple play bundles: content and pricing
  • Table 4: A selection of Telia standalone and triple play bundles: content and prices
  • Table 5: A selection of Orange standalone plans and triple play bundles: content and prices
  • Table 6: A selection of BT standalone plans and triple play bundles: content and prices
  • Table 7: KT superfast broadband plans: content and prices
  • Table 8: NTT superfast broadband plans: content and prices
  • Table 9: China Telecom Shanghai superfast broadband plans: content and prices
  • Table 10: Operators that offer Netflix via their BB/UFB network boxes/DVRs
  • Table 11: Comparison of prices charged by a selection of operators for UFB plans, standalone Internet access and triple play bundles, August 2015

Figures

  • Figure 1: Excerpt from Comcast's catalogue of triple play bundles
  • Figure 2: How FiOS Custom TV works
  • Figure 3: Excerpt from the Telef&Atilede;3nica catalogue of quadruple play bundles
  • Figure 4: Excerpt from the Orange catalogue of triple play bundles
  • Figure 5: Sample data cap: applied to the BT Infinity 1 plan
  • Figure 6: Excerpt from the BT catalogue of ultra HD triple play bundles
  • Figure 7: ISPs available for Hikari plans
  • Figure 8: Example the BT Infinity 1 data cap
  • Figure 9: Change in the average number of channels received and actually watched by TV households in the US, 2008-2013
  • Figure 10: How standalone Internet plans & triple play bundles are priced

Companies examined in the report

  • BT
  • China Telecom
  • Comcast
  • KT
  • NTT
  • Orange
  • Telefónica
  • TeliaSonera
  • Verizon
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