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Market Research Report

Monetising Fibre: Competitive Pressure Pushing Operators to Monetise Fibre Beyond their Core Business

Published by IDATE DigiWorld Product code 576025
Published Content info 86 Pages
Delivery time: 1-2 business days
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Monetising Fibre: Competitive Pressure Pushing Operators to Monetise Fibre Beyond their Core Business
Published: October 23, 2017 Content info: 86 Pages
Description

This report delivers a detailed snapshot of the strategies that operators around the globe - USA, Europe, Asia - are using to monetise their fibre networks.

  • What marketing strategies and business models have operators developed to earn a return on their investments in FTTH networks?
  • What quality of service options (speed, latency, data allowances) can be monetised?
  • What are the most winning pricing scenarios?
  • What are the challenges involved in selling bundles? Is premium content a vital ingredient? Is it an effective tool for upselling?
  • What are the medium-term scenarios for monetising fibre, with a view to upcoming 5G rollouts?

GEOGRAPHIC AREA & PLAYERS

  • Asia-Pacific
  • Europe
  • North America
    • United States

Actors

  • AT&T
  • BT
  • China Mobile Tie Tong
  • China Telecom
  • Comcast
  • Deutsche Telekom
  • Korean Telecom
  • NTT
  • Orange France
  • Singapore Republic
  • Swisscom
  • Telefónica
  • Telstra
  • Verizon
  • Vodafone Deutschland
Table of Contents
Product Code: M17530MRA

Table of Contents

1. Executive Summary

2. Methodology and definitions

3. Network rollout strategies

4. Fibre monetisation strategies

5. Player strategies, in detail

  • 5.1. KT: GIGAtopia
  • 5.2. NTT
  • 5.3. China Telecom
  • 5.4. Swisscom
  • 5.5. Deutsche Telekom
  • 5.6. Vodafone Germany
  • 5.7. Orange France
  • 5.8. Telefónica
  • 5.9. BT
  • 5.10. Verizon
  • 5.11. AT&T
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