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Market Research Report

Supply-Side Strategies - From LTE to 5G: Using QoS and Customisation to Leverage New Opportunities

Published by IDATE DigiWorld Product code 658690
Published Content info 58 Pages
Delivery time: 1-2 business days
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Supply-Side Strategies - From LTE to 5G: Using QoS and Customisation to Leverage New Opportunities
Published: June 27, 2018 Content info: 58 Pages
Description

At a time when 5G is starting to be tested in real-life situations, especially in Asia and the United States, this report looks at the latest developments in LTE products , on the eve of 5G rollouts, along with the different scenarios for monetising 5G .

This report delivers a detailed snapshot of the latest developments in LTE products , notably since the previous report on this topic.

It analyses operators' different supply-side strategies and identifies recent trends and details what new applications 5G technologies will enable, and how they will impact the value chain.

Geographic area

Asia-Pacific

  • Japan
  • South Korea

Europe

  • Austria
  • Finland
  • France
  • Germany
  • Italy
  • Norway
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom

North America

  • United States

Players

  • A1
  • AT&T
  • BT
  • EE
  • Elisa
  • Free
  • Movistar
  • O2
  • Orange France
  • Orange Spain
  • SFR
  • Sprint
  • Swisscom
  • Telenor
  • Telia
  • TeliaSonea
  • Three Austria
  • Three Ireland
  • Three Italy
  • Three UK
  • TIM
  • T-Mobile Austria
  • T-Mobile Germany
  • T-Mobile USA
  • Verizon
  • Vodafone Germany
  • Vodafone Italy
  • Vodafone Spain
  • Vodafone UK
Table of Contents
Product Code: M18430MRA

Table of Contents

1. Executive Summary

  • 1.1. Key findings
  • 1.2. Recommendations

2. Changes in LTE pricing schemes

  • 2.1. Data allowance still a tiering criteria for plans
  • 2.2. High data allowance and unlimited plans developing
    • 2.2.1. Product benchmark
    • 2.2.2. Case studies
  • 2.3. Speed-based pricing on the rise
    • 2.3.1. Technological progress enabling a steady increase in speed
    • 2.3.2. Speed-based tiering
    • 2.3.3. Plans tiered by speed and data allowance
    • 2.3.4. Plans tiered by connection speed and content
  • 2.4. Content strategies that incorporate quality of service
    • 2.4.1. Product benchmark
    • 2.4.2. Paid content as part of multi-screen strategies
    • 2.4.3. Premium content strategy available chiefly to content-owning operators
    • 2.4.4. OTT strategies
    • 2.4.5. Discriminating between types of content and zero-rating

3. 5G supply-side scenarios

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