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Market Research Report

Media Piracy: A Major Threat for Sport and Live Programming?

Published by IDATE DigiWorld Product code 681310
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Media Piracy: A Major Threat for Sport and Live Programming?
Published: August 16, 2018 Content info:
Description

Summary

Despite the growing number of technical and legal measures being put into place, we continue to see more and more media piracy around the globe. The most popular content remains films, TV series and music, with an especially strong rise in the illegal distribution of sporting events.

Several factors have enabled piracy practices and methods to flourish, not least the increasing use of streaming, the development of app systems, the more “professional” structure of illegal services and the use of social media platforms as relays.

This report begins with a snapshot of the illegal consumption of digital cultural products, then analyses the dynamics of live event piracy (including sport), explores the economic issues tied to piracy, then concludes with a series of recommendations for the ecosystem's players.

Table of Contents
Product Code: M18250MRA

Table of Contents

1. Executive Summary

  • 1.1. Background and methodology
  • 1.2. Key findings
  • 1.3. Recommendations for curbing piracy

2. Media piracy: a global phenomenon

  • 2.1. Snapshot
    • 2.1.1. Segmented solutions
    • 2.1.2. Piracy on the rise around the globe
    • 2.1.3. Type of content pirated - live on the rise
  • 2.2. The mass market: an environment that enables piracy and a threat
    • 2.2.1. Technological developments
    • 2.2.2. An improved playback environment
    • 2.2.3. Piracy is a well entrenched practice

3. Linear and sports content piracy

  • 3.1. Pirating pay-TV and SVOD services
    • 3.1.1. Card sharing
    • 3.1.2. Pirate TV broadcasters
  • 3.2. Streaming and indexing sites
    • 3.2.1. Streaming sites
    • 3.2.2. Indexing sites
  • 3.3. Social media platforms
  • 3.4. Interfaces and applications

4. Illegal services' business models

  • 4.1. Revenue
    • 4.1.1. Advertising
    • 4.1.2. Payment-based systems
    • 4.1.3. Listing commissions
  • 4.2. Costs
    • 4.2.1. Distribution cost models on the open Internet
    • 4.2.2. Other costs
    • 4.2.3. Balance sheet

5. Impact on the industry

  • 5.1. A source of value destruction for the industry
  • 5.2. Loss assessments that are disparate by definition

6. Recommendations

  • 6.1. Foster the development of legal services
  • 6.2. Strengthen technical protection measures
  • 6.3. Strengthen public-private coordination efforts
  • 6.4. Promote consumer communication and education policies
  • 6.5. Cut off pirate sites' revenue streams

List of Tables

  • Table 1: A selection of sport content and live TV streaming and indexing sites
  • Table 2: A selection of APK and m3u indexing sites
  • Table 3: Examples illegal IPTV service prices

List of Figures

  • Figure 1: Number of visits to illegal content sites from the leading countries, 2017
  • Figure 2: Kodi device adoption in North America
  • Figure 3: Latin America leads the way in piracy
  • Figure 4: Increase in the number of Internet users and pirates in France
  • Figure 5: Proportion of users in the UK who have consumed legal/illegal content
  • Figure 6: Internet piracy solutions used in MENA
  • Figure 7: Snapshot of piracy in Indonesia, 2018
  • Figure 8: Snapshot of piracy in India, 2018
  • Figure 9: Progression of content piracy levels in Australia
  • Figure 10: Progression of illegal content consumption in France by type of cultural product, 2017
  • Figure 11: Type of content pirated in Australia, in 2017
  • Figure 12: Type of content pirated in Spain, in 2017
  • Figure 13: The most pirated sporting events
  • Figure 14: Number of 2018 World Cup match views on Facebook, YouTube and Periscope
  • Figure 15: Breakdown of monthly data traffic by application
  • Figure 16: Mobile subscription growth worldwide, by technology
  • Figure 17: Streaming devices used to watch online videos on a TV
  • Figure 18: Piracy methods; degree and frequency of use in France
  • Figure 19: Snapshot of VPN use around the world
  • Figure 20: Reasons given for using a VPN, in the UK
  • Figure 21: Reasons given for using a VPN, worldwide
  • Figure 22: Popcorn Time interface
  • Figure 23: Illegal content distribution in France by protocol
  • Figure 24: Adoption of live streaming on social media platforms
  • Figure 25: Active live streaming users on social media sites
  • Figure 26: Reasons given for using illegal services in the UK, 2017
  • Figure 27: Working to turn the tide on piracy in Australia, 2015-2017
  • Figure 28: Card sharing in the United States in 2015
  • Figure 29: TV card sharing
  • Figure 30: The beoutQ pirate satellite TV service
  • Figure 31: Number of copyright violations per channel in North Africa/the Middle East, 1/1/2017 - 31/1/2018
  • Figure 32: LiveTV.sx interfaces
  • Figure 34: CcloudTV Web interface
  • Figure 35: English language version of the RojaDirecta interface
  • Figure 36: How social media platforms rank in terms of accessing illegal content, in Spain
  • Figure 37: Top 5 pirate link hoster domains during the 2018 World Cup
  • Figure 38: Top 5 domain locations during the 2018 World Cup (for nine selected matches)
  • Figure 39: Number of illegal streams detected during 2018 Champions League matches
  • Figure 40: A beoutQ pirated live stream on Facebook Live
  • Figure 41: r/soccerstreams interface
  • Figure 42: Illegal streaming of a BeIN channel football match on YouTube Live
  • Figure 44: .m3u channel playlist, Germany
  • Figure 45: A BT Sport live stream using Acestream software
  • Figure 46: The preconfigured Kodi ecosystem
  • Figure 47: Mobdro Interface on an Android Box
  • Figure 48: How illegal content sites in Spain earn their money
  • Figure 49: Example of a CPM comparison in the United States, 2017
  • Figure 50: Price of entertainment service logins, sold on the Dark Net in the United States
  • Figure 51: A selection of fully loaded media streamer prices, on eBay
  • Figure 53: The Smart IP TV offer
  • Figure 54: Cost and revenue simulation for an illegal content site in a major European country
  • Figure 55: Breakdown of revenue sources for an illegal content site in a major European country
  • Figure 56: Value distribution in the TV value chain in the UK, in 2017
  • Figure 57: Price of football rights in Europe, per season
  • Figure 58: Progress of music industry revenue, 1997 - 2017
  • Figure 59: Consumer spending on video products in Europe
  • Figure 60: Examples of digital content revenue losses due to piracy, and their sources
  • Figure 61: Site closures, the Asia-Pacific example
  • Figure 62: How piracy affects users
  • Figure 63: Content theft and the malware cycle
  • Figure 64: A 360° strategy for fighting piracy

Geographic area

  • World

Players

  • Acestream
  • BeIN
  • BeoutQ
  • Ccloud TV
  • Facebook Live
  • Google/Android
  • Instagram
  • Kodi
  • LiveTV
  • Mobdro
  • Netflix
  • Periscope
  • Popcorn Time
  • Reddit
  • RojaDirecta
  • Twitch
  • VLC
  • YouTube Live
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