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Market Research Report

FTTH/B Enterprise Market - Opportunities: SME's Access and IT Services

Published by IDATE DigiWorld Product code 744533
Published Content info 62 Pages
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FTTH/B Enterprise Market - Opportunities: SME's Access and IT Services
Published: October 23, 2018 Content info: 62 Pages
Description

Now that virtually every country is engaged in deploying fibre to the home/building networks, what opportunities are opening up for operators in the B2B market?

This report takes a look at FTTH/B strategy issues and challenges for operators targeting the B2B market .

  • It identifies the different types of opportunities in this market.
  • Analyses operators' pricing strategies .
  • Details the strategies of leading operators in seven European countries (EU-7): France, Germany, Portugal, Spain, Sweden and the UK.
  • And provides quantified market forecasts up to 2022 for the SME market (companies with 0 to 250 employees), and for the EU-7 and EU-28 markets.
Table of Contents
Product Code: M18540MRA

Table of Contents

1. Key Findings

  • 1.1. Still growth potential for fibre access products in the SME market
  • 1.2. Opportunities tied to the development of ICT products
  • 1.3. Fibre creates opportunities beyond their core business, but also increases competition

2. Methodology

  • 2.1. General methodology of IDATE reports
  • 2.2. Methodology specific to this report

3. Opportunities for fibre in the B2B market

  • 3.1. B2B market issues and challenges
    • 3.1.1. A disparate target clientele
    • 3.1.2. A significant share of operators' revenue
    • 3.1.3. But revenue being squeezed
  • 3.2. Fibre's technical properties
    • 3.2.1. Description
    • 3.2.2. Latency
    • 3.2.3. Dedicated fibre, shared fibre
  • 3.3. Opportunities tied to the development of ICT solutions
    • 3.3.1. Operators' ICT strategies
    • 3.3.2. Fibre as accelerator of new products: cloud and cybersecurity
    • 3.3.3. Legitimate vendors and an opportunity to enhance basic plans
    • 3.3.4. ICT growth outlets created by fibre
  • 3.4. Still room for growth in the SME market
    • 3.4.1. Market opportunities
    • 3.4.2. Specific properties
  • 3.5. FTTH/B for businesses to kick start the market
  • 3.6. Pricing strategies
    • 3.6.1. Prices that target the self-employed and SoHo/ SMEs: modelled on B2C
    • 3.6.2. Prices aimed at SMEs and large corporations: dedicated fibre or leased line
    • 3.6.3. Decreasing prices to stimulate the market
    • 3.6.4. Very attractive prices for professionals
    • 3.6.5. Fibre prices to encourage users to switch
    • 3.6.6. Bundles to secure loyalty and increase ARPU

4. Market estimates

  • 4.1. Background: enterprise demographics
    • 4.1.1. EU-7
    • 4.1.2. EU-28
  • 4.2. Disparate pace of FTTH/B rollouts
  • 4.3. SME market forecasts
    • 4.3.1. EU-7
    • 4.3.2. EU-28

5. Detailed national benchmark

  • 5.1. Germany
    • 5.1.1. Background: low fibre penetration and a desire to step up rollouts
    • 5.1.2. Deutsche Telekom: focused on fibre for the businesses market
    • 5.1.3. Competition
    • 5.1.4. Market worth
  • 5.2. The UK
    • 5.2.1. Background
    • 5.2.2. BT: FTTH/B for SMEs and consumers
    • 5.2.3. Competition
    • 5.2.4. Products
    • 5.2.5. Market worth
  • 5.3. Italy
    • 5.3.1. Background
    • 5.3.2. Telecom Italia: an ICT/fibre strategy aimed at SMEs
    • 5.3.3. Competition
    • 5.3.4. Market worth
  • 5.4. Spain
    • 5.4.1. Background
    • 5.4.2. Network development: Europe's largest
    • 5.4.3. B2B products
    • 5.4.4. Strategic positioning on digital solutions: Wayra, Luca, Aura
    • 5.4.5. Competition
    • 5.4.6. Market worth
  • 5.5. France
    • 5.5.1. National market background
    • 5.5.2. Orange: a clear fibre strategy
    • 5.5.3. B2B products
    • 5.5.4. Fibre plans
    • 5.5.5. Competition
    • 5.5.6. Orange B2B market worth
    • 5.5.7. Market worth
  • 5.6. Portugal
    • 5.6.1. Background
    • 5.6.2. Network rollouts
    • 5.6.3. B2B solutions: aimed chiefly at small businesses
    • 5.6.4. Competition
    • 5.6.5. Market worth
  • 5.7. Sweden
    • 5.7.1. Technological choices
    • 5.7.2. Competition
    • 5.7.3. Product line
    • 5.7.4. Market worth

6. Glossary

Geographic area

EU28

Europe

  • France
  • Germany
  • Italy
  • Portugal
  • Spain
  • Sweden
  • United Kingdom

Players

  • Bouygues Telecom
  • BT
  • Deutsche Telekom
  • FastWeb
  • Orange
  • Orange SP
  • Portugal Telecom
  • SFR
  • Telecom Italia
  • Telefónica
  • Telia
  • Versatel
  • Vodafone GER
  • Vodafone IT
  • Vodafone SP
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